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Mani Sharma

Mani is a seasoned SEO copywriter with 5 years of blogging experience, including 2 years specializing in Amazon SEO. When AFK, he's often found on the football field, indulging in his love for singing, or immersed in mind-bending movies.

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4 Quick Tips for the Amazon Private Label Service

Private label products are goods and services created by one company to sell and branded by another company. Getting the tag of Amazon Private Label seller benefits the business owner with additional features. The Amazon Private Lable Service also gets an identity that increases the percentage of returning users. A few popular examples of private label products include Walmart’s Great Value brand, Target’s Mainstays, and Amazon’s Essentials. Physical products, intangibles, and services, such as freelance work, web domains, and insurance products, are also private label products. You must brainstorm ideas if you want to enrol for Amazon Seller Management for private label branding. Ideas can come from anywhere. Social media always has some wild, new product ideas that go viral. You should check out Kickstarter and Indie “The Go-Go”, where brilliant inventors are finding new, innovative ways to pitch products.So what sort of private-label products should you try to sell on Amazon? Small And Lightweight Goods Your product should be able to fit into a small, flat-rate box (8 11/16″ x 5 7/16″ x 1 3/4″) and weigh only one or two pounds. It helps you save on shipping from the manufacturer and when you fulfil the order (either by you or Amazon FBA). Non-Seasonal Your product’s sales should NOT be season-dependent. For instance, a few seasonal products include Christmas lights, Valentine’s Day gifts, winter clothing, etc. which should be avoided.The reason is, it is easy for Amazon to order processing while trending the products for some time. Apart from that, you will be sitting almost idle throughout the year with the hope to get more orders.So, always find out the products that can be used the whole year, and are always in demand. Unregulated Certain products like food, toys, and batteries come with red tape. It makes selling difficult under Amazon Private Lable Service. However, BIE recommends you stick to stuff that’s easy to manufacture and distribute items that don’t require a lot of legal paperwork or certifications. Uncomplicated Electronics can be fun to sell, but those often come with headaches and customer service issues. The same is for fashion and clothing products, which may require you to have multiple colors and sizes for a single SKU.As a solution, you can choose such goods where Amazon order processing should be easy with less inventory management skills. Conclusion Going with Amazon Private Lable Service is a nice strategy to maximize the number of orders you receive every day. At the same time, some obstacles can slow down the performance. A few common hurdles are Amazon review management, product & ASIN optimization, and clean product photography. Have a look at some of the mistakes people make with private-label products so you can better equip yourself if you do decide to sell private-label products.If you do not care for all these things, seeing huge orders in your Amazon panel might take years.Why should you be worried if the BIE team is available at your fingertip? You can reach us right away for any queries regarding Amazon private label services and vendor management services.

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Choosing the best backend search terms for your amazon listing

Amazon Backend Keywords: Tips for Better Rankings

In the world of Amazon product listings, optimizing your product’s visibility often hinges on selecting the correct backend search terms. These concealed keywords, known as search terms, carry substantial weight in determining how easily potential customers can find your product. In this comprehensive guide, we will delve into the best practices for picking out the most effective backend search terms for your Amazon listings.  Before doing a keyword research for the best search terms, let’s learn what they are and how they differ from frontend keywords.  What are Frontend Keywords? Frontend keywords on Amazon are the keywords that you include in various visible sections of your product listing to improve its discoverability and relevance in Amazon’s search results. These frontend keywords are placed in specific fields when you create or edit a product listing on Amazon. These keywords are essential in improving your products’ ranking and indexing your custom keyword phrases on Amazon. Now that we know what role frontend keywords play on Amazon let’s learn how search terms can make or break your Amazon listings.  The Importance of Backend Search Terms on Amazon Amazon Backend Keywords are hidden keywords visible only to Amazon’s search engine. Customers do not see them, but Amazon uses them to determine the relevance of a product to a particular search query. Backend keywords can be used to target a broader range of keywords than would be possible in the product title, bullet points, and description. It’s crucial to adhere to best practices when selecting these keywords to maximize your product’s visibility and reach your target audience. Keep reading to learn how to harvest the correct backend search terms for your Amazon products.  Harvesting Relevant and High Search Volume Search Terms The effectiveness of Amazon search terms hinges on their unwavering relevance to your product, making relevance the cornerstone of your keyword strategy. These keywords should encompass many factors, including seasonal fluctuations, emerging trends, the resonance of your brand name, trademark recognition, and insights derived from Amazon’s Search Query Performance Reports. Furthermore, the dynamic nature of e-commerce requires continuous monitoring and adaptation.  Incorporating Amazon’s indexed and auto-complete keywords, recognizing the ebb and flow of seasonal and occasions-related keywords, and strategically targeting high search volume keywords ensures that your product remains optimally positioned to meet online shoppers’ ever-evolving demands and interests. In this ever-competitive marketplace, precision in selecting and leveraging these keywords is the key to unlocking the full potential of your Amazon listings.  Here are some of the key sources to take advantage of while harvesting Amazon search terms:  Brainstorm and Research  Use Amazon’s Autocomplete  Amazon Keyword Tools  Amazon Search Query Performance Report  Competitor Research Customer Feedback  Seasonal Keywords  A/B Tests  Once you have a list of your product’s most relevant and high search volume keywords, all that is left is picking the best keywords to fill the 250-byte search terms field on Amazon.  Tips to Select Optimal Backend Search Terms (Dos and Don’ts) Here are some quick tips to get you started with selecting the best search terms for your products.  Omit Product Identifiers  One typical mistake sellers make is including product identifiers such as brand names, ASINs, UPCs, and other similar details in their backend search terms. These identifiers are superfluous since Amazon already employs them for product identification. Incorporating them in your backend search terms is redundant and won’t enhance your product’s placement in search results.  Furnish Precise and Pertinent Information  Misleading or irrelevant information in your backend search terms can negatively affect your product’s ranking. Ensure that your information aligns with your product’s category and characteristics. Including incorrect product categories, gender specifications, or unrelated terms can perplex Amazon’s search algorithm and diminish visibility.  Steer Clear of Repetition  Your backend search terms should avoid replicating information already present in other fields, such as the product title, description, bullet points, or brand. Amazon’s algorithm regards redundant data as unhelpful and won’t bolster your product’s standing in search results.  Arrangement of Keywords for Logic  When inputting multiple words in your search terms, arrange them logically. Consider how a potential customer is likely to search for your product. For instance, “big stuffed teddy bears” is more likely to be searched than “teddy stuffed bears.” The order of words can significantly impact your product’s discoverability.  Use Single Spaces to Separate Keywords  Amazon’s search engine doesn’t necessitate commas, semicolons, or carets to separate keywords in your backend search terms. Simply use a single space between each keyword and avoid superfluous special characters.  Avoid Temporary Information  Statements like “new” or “on-sale” should be excluded from your backend search terms. These terms are only temporarily valid and do not contribute to your product’s long-term search visibility. Focus instead on timeless keywords that accurately depict your product.  Consistency in Spacing, Punctuation, and Capitalization  Maintain uniformity in spacing, punctuation, and capitalization within your backend search terms. Amazon’s search algorithm automatically accounts for different case forms, word forms, and spelling variants when processing searches. Upholding consistent formatting will help avert potential issues with search matching.  Incorporate Abbreviations, Alternate Names, and Key Attributes  To broaden the reach of your product, consider including pertinent abbreviations, alternate names, and key characteristics. These inclusions can aid potential customers in finding your product, even if they use different terms or synonyms.  Plurals Are Redundant  There is no need to include plural forms of keywords in your backend search terms. Amazon’s search algorithm factors in pluralization when customers search for products. Concentrate on using singular forms of keywords to keep your search terms concise.  Prioritize Relevance Over Search Volume  Although high search volume keywords might seem appealing, it is crucial to prioritize relevance. Select keywords that faithfully describe your product that potential customers will likely employ in their searches when looking for a product like yours. Relevance is the key to enhancing your product’s visibility.  How to Add Search Terms on Amazon? Go to Seller Central and log in to your account Go to Inventory: From your Seller Central dashboard, navigate to the “Inventory” tab.  Manage Inventory:

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