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A Beginners Guide to Advertising on Amazon – Amazon PPC & Types of Amazon Ads

What is your end goal as an Amazon seller?  Boost the products’ visibility, drive traffic to the product listing page, target the right audience, and generate leads. Thousands of sellers sell the same product as yours on Amazon. As an Amazon seller, you might have implemented many strategies like product image optimization, A+ content in your product listing, Amazon competitor analysis, and a lot more to achieve your goals. Are you sure that all your strategies boost your products’ visibility? Do they effectively target the right audience for your products? All these effective strategies may help increase your product’s rank on the Amazon search results page, but not necessarily generate leads. Have you tried Amazon advertising (Amazon PPC)?  Amazon PPC is the most effective strategy that helps increase the visibility of your products and boost sales when other options won’t work out. Advertising with Amazon Ads increases your brand’s awareness and helps you reach new customers. With Amazon Ads, you can choose how, when, and where you want your products to reach customers. Whether you are an established Amazon seller or a new Amazon seller who has no idea of what Amazon PPC is and how it works, you are at the right place to get simple and useful insights about Amazon PPC. What are Amazon Ads and Where do they appear? Have you seen a Google Ad? Everyone might have seen them on the first page of Google search results when they type in a query on the Google search box. Just like Google Ads, Amazon Ads appear on the top pages of Amazon search results as well as individual product pages, increasing the visibility of your products to the customers. It is also popularly known as Amazon PPC or Pay-Per-Click. In simple terms, it is an Amazon Ad that costs the advertiser (Seller) only when a user clicks on the Ad. You pay a fee only when a customer clicks on your ad and you can set the maximum cost for each click by the Amazon shopper on your product ad, which helps you plan your budget for your PPC campaign. How does Amazon PPC work? Amazon PPC or Amazon advertising works on the model of auction. The sellers on Amazon bid for the most popular search terms related to their products. The highest bidder wins the auction and gets their Ad displayed at the top of the search results page which is the highest ad rank (i.e., ad rank = 1). The highest bidder pays only the amount of the second-highest bid. Click here for more information on Troubleshooting and Optimizing Amazon PPC Is it worth investing in Amazon PPC? Of course, Yes. There are a plethora of reasons. Amazon is the most popular online shopping platform and the most visited e-commerce site in the United States. According to a survey, Amazon has over 2.64 billion visitors every month and 66% of Amazon users who are ready to purchase, start their online product research on Amazon. There are about 120 million products on Amazon and for each product you sell, there are hundreds of competitors. While your organic ranking places your products in the search results naturally, the visibility of your products on the first page of search results is equally important and can be accomplished with Amazon PPC. Benefits of Amazon Ads Amazon Ads, if created and managed properly, can: Increase the visibility of your products, but you only pay for clicks. Increase your product’s reach (Brand Awareness) on the platform. Increase your product’s organic ranking. Increase sales at a faster rate. Help you stand out among competitors. Types of Amazon Ads As an Amazon seller, you need to know the types and details of Amazon Ads before you decide to start making Amazon Ads for your products. Amazon features 3 types of Ads. Sponsored Products Ads Sponsored Brands Product Display Ads A brief on the types of Amazon ads 1.    Sponsored Products Ads When an Amazon shopper searches for a product with a keyword that matches with yours, your ad will be displayed on the search results. Therefore, keyword selection and keyword bidding are valuable strategies for Amazon sellers for a successful Amazon Ad campaign. Assign the more relevant keywords to the products you choose to advertise and then enter the cost-per-click bid to boost your product’s visibility to the customers and promote your sales. Where do Sponsored Ads appear on Amazon? These Ads appear at the top, the bottom, and at the right of the Amazon search result pages and on the individual product listing pages. Sponsored product ads will only appear if the seller owns the Amazon buy box. Sponsored Products is a pre-paid service. You need to pay in advance to enable your Ads on Amazon search results and your advertising spends will automatically be debited from your advanced paid amount. 2.    Sponsored Brands Sponsored Brands, previously known as Amazon Headline Search Ads, are also cost-per-click Ads where you can target keyword-targeted Ads, but unlike Sponsored Product Ads where you can promote only one product at a time, Sponsored Brands allow you to promote up to three of your products at the same time. Sponsored Brands appear at the top or alongside or within the Amazon search results. Using Sponsored Brand Ads allows the shoppers to go either to your custom landing page or the brand’s store when they click on your brand logo or to the product detail page when they click on the product. You can also use customized messages to help shoppers perceive your brand in a certain way. Sponsored Brands are a great way to grow your brand’s awareness among Amazon shoppers and build your product portfolio. (Click here to know how) 3.    Product Display Ads Unlike the previous two types of Ads which are keyword-targeted, Product Display Ads are targeted on the behavior of Amazon shoppers and their interests. Product display Ads help your products reach the right audience based on the customers’ shopping activities and those who showed

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Best Practices and Benefits of Product Photography

We live in a digital world where e-commerce is king. This is the age of the customer where shopping is the norm. From choosing products to comparing prices, buying to returning items—all from the comfort of your own home. The convenience is indeed unbeatable.  As an Amazon seller, your goal is to get shoppers to your product listing and convert those listings into sales. To do that, you need to gain your customers trust and make a lasting impression. If you are not getting sales on Amazon, it’s time to focus on one of your powerful tools: Product Photography  What is Product Photography? Product photography is showing your products in the best possible way. It’s not just about taking a picture; it’s about telling a visual story about your brand and values. This means a good background, proper lighting, sharp focus, and careful editing.  Why is Product Photography significant in e-commerce? Even if you have competitive prices and have optimized your product titles and descriptions with A+ content and popular keywords. It’s the product images that close the deal. High-quality product images can make a big difference in attracting and retaining customers.  Questions to Consider:  Is your product image good?  Is it well-lit and has a good background?  Does it show the key features of your product?  In e-commerce, a good picture is worth a thousand sales. The visual experience has a big impact on buying decisions, and on Amazon, the quality of your images can make or break your success.  Benefits of Good Product Photography   1. Increase Sales Conversions  High-quality photos are the first point of contact between a shopper and your product. Shoppers on Amazon don’t have the patience to read through all the product descriptions. A good image can grab them in and increase the chances of conversion.  2. Seek Customer’s Attention  In e-commerce, images are the best way to capture and hold customers attention. Clear and good images create confidence and engagement; poor images will drive customers away.  3. Keep Competitors away With thousands of sellers offering the same product, good product photography will help you stand out. High-quality images will help customers choose your product over competitors.  4. Improve Brand Image  The quality of your product photos reflects the quality of your brand. HD images look professional and reliable and help tell your brand story and leave a lasting impression on customers.  Amazon Photography Best Practices   Amazon’s new algorithms and AI features are all about high-quality images. The AI checks product images to see if they meet the quality standards and enhance the customer experience. Here are the best practices to get your images optimized for Amazon:    1.  Focus on the Product Image The product image is key. Use a professional camera to get high resolution images. Smartphones can work, but investing in a pro camera can make a big difference. Lighting, exposure, styling, and editing are all important to get the picture perfect.  2.  Lighting  Good lighting makes your images look bright and attractive. Natural light is best for outdoor products, artificial light for indoor products. Lighting should reduce harsh shadows and highlight the product features.  3.  White Background   A white background keeps the focus on the product and makes it look more visually appealing. Amazon requires a pure white background for main product images. If your product is white, adjust the background tone to make it different from the product.  4. Detailed and Alternative Views  Online shoppers can’t touch and feel the product, so high-resolution images with multiple views are a must. Show different angles and close-ups to highlight size, color, and features. This helps customers make an informed decision.  5. Use Different Types of Product Photography   Amazon allows up to 8 images per product. Use lifestyle images, infographics, and 360-degree views to help customers understand and love your product more.  6. Split Test your Amazon Image  Your main product image impacts click-through rates and sales. Use tools like Splitly, Cashcowpro, or Listing Dojo to rotate different product images, collect data, and measure the impact. This will help you optimize your product’s visual.  New Amazon Product Photography Tips    1. Use Amazon A+ Content   Use A+ Content to add enhanced images, comparison charts, and narrative content to your product listings. This feature allows for more visual content to differentiate your products from others.  2. Use Amazon Image Search AI.   Amazon’s AI can now understand and categorize product images better than ever. Make sure your images are clear, properly labeled, and have keywords in the alt text to increase discoverability.  3.  Mobile Optimization  More customers are shopping on mobile. Make sure your images look good on smaller screens and load fast. Use Amazon’s tools to test how your images perform on different devices.  4. Highlight Product Benefits with Infographics   Infographics can quickly communicate product features and benefits. Use these visuals to highlight USPs and make your product stand out.  5.  Seasonal and Trend-Based Images  Update your images to reflect the season or event. This will make your listings more relevant and current.  In Summary   IMAGES TRUMP WORDS. Product photography is the best way to show your brand. Good-quality images help customers see the product, answer their questions, and persuade them to purchase.  Product Photography is worth your time and money as it tells your brand story and sells. If you need it, many agencies offer product services.  Need help navigating Amazon’s new AI-driven marketplace? Our expert team at Big Internet eCommerce is here to assist with all your product photography needs and more. Whether you are new to Amazon or looking to optimize your store, we have got you covered.  BOOK A FREE CONSULTING CALL

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Benefits of Product Packaging and How It Affects Your Sales on Amazon

Ever presented a gift to your loved ones? How did they feel when they saw your gift? Did you notice their excitement while unboxing the gift? That is the moment when you feel the best and build a strong bond with your loved ones. Similarly, people are more fascinated by the appearance of the products. They can touch, feel, and judge the product before purchasing when they visit a retail store or shopping mall. But that is not the case with online shopping. “First impressions are always the best impressions, but last impressions are as important as first impressions”.  A product packed in an eye-catching design box steals one’s heart. People unknowingly get impressed by the packaging. You want to make a memorable experience for customers when they unbox your product. Packaging design is not just an image on a box or a bottle. Good packaging design is a sensual experience that fascinates the customers through sight and tells a story about your brand to customers. It not only makes your product appealing and attractive but also plays a vital role in making a good first impression. Having the right packaging improves your customers’ satisfaction, gets repeat customers, enhances your brand value, and boosts sales. Why Amazon Product Packaging is important? Imagine the hard time you had while putting all your efforts, and investment into Amazon SEO, product listing optimization, and Amazon PPC campaigns to rank your products on the top of the Amazon search results page, and drive your customers to your product listing page. All your efforts are worth your time and money only when your customers are satisfied with your product. Product packaging is an important element to consider along with other strategies for enhanced customer experience and meeting their expectations. Driving your customers through all the stages in a sales funnel is one job while impressing your buyers when they receive your product is another that helps you retain your customers and strengthen your sales. How does great packaging benefit Amazon Sellers? Product packaging is what a customer sees first before viewing the product. As an Amazon seller, it is the biggest opportunity for you to benefit from great product packaging and influence the customers. Protects your Product Superior Product Deliverance Enhances your Brand Image Drive Customer Loyalty Build a Positive Relationship with your Customer Increase the visibility of your products Gain a Competitive Edge 1.    Protects your Product Packaging protects a product from potential harm or destruction during shipping or warehousing. It can be made of any material like cardboard, plastic, metal, etc. Many products get spoiled or broken during transportation due to poor packaging. Additionally, you will be at a loss as you need to replace the damaged product with a new one for your customers. Customers get satisfied only when your product reaches their hands in pristine form. So, you must ensure that your product is safe and stable during storage and shipping. Good packaging keeps your product intact until it is delivered to your customer. 2.    Superior Product Deliverance Product delivery is the last point of contact between your brand and your customer and is the key to creating a lasting impression on your customer. This is the critical post-sale period to build a strong rapport with customers by personalizing their initial experience with your product and making a great first impression with product packaging. The moment of order delivery represents one of the most important touchpoints with your customer. So, ensure to make a memorable brand experience as it drives customer loyalty and builds a long-term relationship with the customers. It will not only get your customers back but also make the customers spread the word about your product to others, boosting your sales. 3.    Enhance your brand image Product Packaging design is a critical component in building a brand’s image and identity. Branding on your packaging helps grow the image of your brand and make your brand recognizable. Packaging design offers a unique opportunity for Amazon sellers to influence end-users and customer brand perceptions. Good product packaging if leveraged to its fullest, can work in a great way to create and maintain a brand’s competitive advantage. 4.    Drive Customer Loyalty A good packaging design should make information easy to find for the users. It must communicate with the customer about the product’s use, its benefits, and how it’s different from other products in the line. Creating a smooth experience with your brand that makes life easier and minimizes frustration will go a long way towards building customers’ loyalty. 5.    Build a Positive Relationship with your Customer As your relationship with the customer is entirely virtual, branded packaging is what engages you with the customer and turns the moment of unboxing into a tangible encounter. A beautiful packaging evokes the customer’s excitement and leaves a lasting positive impression on your brand. Positive user experience can encourage loyalty and even increase the amount end users are willing to pay for your product. 6.    Increase the visibility of your products Product packaging increases the rank of your products and gets you noticed on the Amazon search results page. Wondering how? Here is a good example to help you know the significance of product packaging in raising your product’s rank in Amazon search results. Product reviews are a great way to know about your packaging and how customers feel about it. Here are some reviews from Amazon buyers about their experience with the product packaging. Review No.1  Fast delivery and good packaging. Got all the accessories. Fully satisfied with the product. Excited to buy one more to gift my friend. Review No.2 Product packaging is very bad. Some design accessories are missing from the dress. Not satisfied with the seller. Review No.3 Excited while receiving the product but very disappointed. It is already open and looks like it has been used and even the product serial number is not available on the product. I didn’t expect this from Amazon and returned the product.

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Impact of COVID-19 on Online Shopping – Useful Insights on the Changing Behavior of Online Consumers

“The E-commerce industry will be the likely winners of the COVID-19 pandemic”. “COVID-19 will rapidly change online consumer habits”. These are some of the headlines we come across today. As an e-commerce or Amazon seller, despite the many challenges you face during this crucial period, you can be on the profitable side if you think smart. Imagine a world without the internet during the pandemic. I know I can’t. Thanks to the digital revolution, people can comfortably work from their homes and students can attend online classes. Most importantly, thanks to the e-commerce industry, all basic essentials are delivered to customers’ locations with just a single click. E-commerce has brought a significant change in shopping behavior and COVID-19 has added fuel to the fire. The pandemic was a time when consumers most explored e-commerce sites. As social distancing became the norm, people avoided crowds and spent most of their waking hours shopping online instead of heading out to their local retailers. For an Amazon seller to ride this wave of opportunity, it became essential to understand customers changing demands and analyze their behavior in order to supply the right products to suit their needs. Analyze and understand buying behavior of consumers The prime necessity of the current situation is to collect the data, update your profile, and portfolio in the product categories that are in high demand. This includes office supplies, fitness equipment, cosmetics, kitchenware, home improvement, toys, and hobby-related products. A shift in consumers’ requirements and priorities showcases the need for e-commerce brands to promptly react to maximize organic traffic and revenue. Even after reverting from the pandemic, consumers may adopt their new habits in the future. You need to be sharp and smart enough to know the sales strategies and pay attention to the data. Prior analysis of the demand for products can help you choose and select the most purchased products and optimize them in your product listing. For example, working from home has become imperative and more organizations are planning to provide their employees with an option of working from home which could mean that the demand for tables, chairs, laptops, and other work essentials is likely to increase. So, make sure you stock up the future essential goods according to their needs. It’s time to update and optimize your Product Listing Apart from selecting essential selling products, optimizing your product listing, and Amazon SEO plays a significant role in your product being on the first page of Amazon Search results. The images and description of the product should be engaging to the customer. For instance, your product on Amazon is coffee powder. Apart from other information, specify the names of trending recipes with the coffee powder, like Dalgona coffee, which has become quite a popular and trending recipe on social media.  Also, it comes in handy to mention that your product’s safety and packaging are done under strict surveillance. This is indeed a time for Amazon and other online platform sellers to keep a close track of data to quickly make changes, if necessary, and reap the benefits of online selling. BIE is well-trained to provide a range of services for Amazon Sellers. From creating A+ content for your products to optimizing your Product listing, don’t miss out on this opportunity to get professional help for your brand. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Work from Home – Safety Hacks to make your Life New Normal

At a time of heightened demand for food, medicines, cleaning supplies, and personal care products on Amazon, Amazon’s Human resources are the need of the hour. Behind every successful order placed by a customer, it’s the dedication and hard work of Amazon sellers and Human resources that make it happen. For improved product listings and leads, Amazon’s Human resources work hard to ensure the survival of brands in the marketplace even during difficult times. Some of us were excited to work from home thinking that there would be enough time to spend with the family. Do you feel that same excitement today? Probably not! You might have experienced a lot of problems while setting up your workspace. You might have got bored and tired of staying at home and spending long hours in front of your computer. Household chores might have interrupted your work schedule. Not to mention, the kids. Now, you eagerly await to get back to the office, meet friends and have parties. But, to prevent the deadly corona, we may have to continue to work from home for some more days. It sounds sad, but it’s true. Here are a few tips and best practices for Amazon Sellers and Human resources to manage your work-life balance smartly. Set up your physical workspace: Most of us make use of sofas or beds or sit on the floor due to space constrictions. Some of us might have set up a comfortable workspace. If not, it’s time to set up your workspace for many reasons. A comfortable and safe workspace not only helps you focus on work by minimizing distractions but also increases your productivity and keeps you fit and strong, both physically and mentally. Choose a safe and secure space with good ventilation and lighting. Get comfortable furniture. The right chair, and a proper table work wonders. Also, do ensure your computer is at eye level. Maintain Regular Hours: Set a work schedule and stick to it. Make a ‘To-Do List’ each day as it helps you manage your time and establish the hours of work. Stay Connected to each other: Spending long work hours before a computer at home gets you frustrated and anxious. Connect with all your colleagues and stakeholders and share your work-from-home moments. For example, create a team WhatsApp group and share pictures of your birthday celebrations, your home workspace, your kids, the food you cook, and more. Schedule a 10-minute break every 2 hours. Make space for some fun along with work. Protect your Physical Health Follow the 20-20-20 rule. Your eyes are more prone to damage because of long hours of work in front of a computer. Take a 20-second break and look at something 20 feet away every 20 minutes and blink your eyes 20 times. This 20-20-20 rule comes highly recommended by ophthalmologists as an effective way to keep eyes protected. Move your body around every hour and stretch your arms. Walk around while you are on the phone. Drink a lot more water and eat healthy food. Get a good night’s sleep. Sound sleep makes you more focused and increases productivity. Protect your Mental Health: Long work hours staring at a computer screen not only affect your physical health but you are also likely to experience high-stress levels. Poor mental health may result in misinterpretation of e-mails and tasks before you which affects your productivity. It may also affect family life. Move around a bit or go out and get some fresh air. Try Yoga or breathing exercises to keep yourself motivated. Some Don’ts during your Work  Don’t make your living space a workspace. Don’t do the household chores randomly throughout the day as it is a distraction. Don’t charge electrical items on sofas or beds and keep your electrical equipment away from kids and water. Don’t avoid your lunch break. Last but not the least, every day, at the end of the work Do pleasurable activities that elevate mood, like reading, or listening to music Spend quality time with your family. Play with your kids and have fun with them. Make time to do your household chores. Conclusion: Working from home is great, but if not well managed, it can be problematic. It’s super hard to separate work and life when they happen in the same place. Physical health and mental health are equally important for work-life harmony. Follow these simple tips and manage your time. Make sure to socialize with friends and spend quality time with your family. Get in touch with us if you require professional assistance. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Sourcing Products to Sell Wholesale on Amazon: 2020 Guide For Selling Wholesale on Amazon

You would be surprised to know that the number of third-party sellers on Amazon exceeds the 2 million mark. It is through these sellers, that a consumer can order a variety of different products on the Amazon platform, oceans away.  Among the sellers on the Amazon platform, around 26% of them use the wholesale sales model. Wholesale basically refers to buying branded products in bulk from a different manufacturer, distributor, or supplier and then reselling them to the consumers. Selling products brought in bulk on Amazon may seem like a lucrative opportunity. However, there are a few concepts and processes involved in following such a sales model that need to be understood first.   In this article, you will learn how to implement a wholesale sales model on Amazon. How is wholesale different from the other sales models supported by Amazon? When you hear the word wholesale, you might think it is similar to the other types of sales models on Amazon. This is so not so as there are huge differences in each type of sales model supported by Amazon. Arbitrage is a sales model wherein products are purchased at a discounted rate from certain retail or online sites and then resold on Amazon. The similarity of this sales model with wholesale is that both of them involve the purchase of branded products. There are two types of arbitrage, retail arbitrage and online arbitrage. In retail arbitrage, sellers look for retail or outlet stores and look to make a profit by reselling the liquidations, clearance stock, and reduced stock. However, in online arbitrage, the products for reselling on Amazon are obtained from online sources. In online arbitrage, you can generally buy the products in bulk. The private label sellers have their own individual brands that they market and sell on Amazon under their own brand names. However, wholesale sellers purchase existing products from different brands. Private label selling involves building a brand from scratch and that is not the case when it comes to wholesale. Also, private label sellers do not want or would not allow any wholesalers to buy their products and resell them on Amazon. Dropshippers are third-party sellers who sell products that they do not own on Amazon. Dropshipping is not limited to product acquisition but also involves product fulfilment. In dropshipping, the buyer gives you the order and the order is processed by you on behalf of the supplier. The product will then be packed and shipped to the buyer by the supplier. The main difference between dropshipping and wholesale lies in the way the product inventory is handled. Since products are bought in bulk when it comes to wholesale, product inventory plays a major role. However, this is not the case with drop shipping. Reasons to sell wholesale Here are a few reasons why Amazon wholesale is popular and opted for by several sellers online. The products from existing brands can be sold through this method. This takes away the burden of marketing and advertising the products that you are selling online. In the case of wholesale, you would not have to go through the laborious process of manufacturing a product and shipping it to the customer. It is much more profitable to sell products as a wholesaler on Amazon. This claim is supported by a report which suggests that wholesalers on Amazon took under three months to turn a profit and private label sellers took about six months for the same. It takes minimum time to get your business up and running when it comes to Amazon wholesale. With not having to bother about brand identity and marketing, you can dedicate your time to growing the business and building a team. However, in order to sell on Amazon as a wholesaler, you would need brand approval. Basics of Amazon wholesale There are several steps involved in wholesale selling on Amazon. There are certain business setup practices entailed by Amazon that need to be followed, if one wishes to sell wholesale on Amazon.  If you wish to adopt wholesale selling on Amazon, you will need an LLC and sales certificate. This is required when you are purchasing products from distributors for wholesale on Amazon. This can be in the form of a tax-exempt form or a business form as well and this depends entirely on the existing rules and requirements for reselling on Amazon in your country. Before commencing your journey as a wholesale seller on Amazon, you need to check the license requirements for wholesale selling on Amazon in your country. Once you have these legalities in place, you can proceed to the next steps. The main steps that are involved in Amazon wholesale selling include the following: Seller account setup Selecting the product you wish to sell Product sourcing Bundle, optimized listing creation, PPC Launch and promote the selected product Management and development of your business Finding a suitable product to sell on Amazon When you select a product for wholesale selling on Amazon, the first thing to make sure of is that the product is not already selling under a private label seller or Amazon. Generally, the products under Amazon’s brand are already at a competitive price and as a wholesaler, you cannot compete with the same. Also, many of the private label sellers will not allow the wholesalers to place offers on product listings that are similar to theirs.  While picking a suitable product, try looking for well-established brands. Such successful brands would speed up the success of your business as a wholesaler on Amazon. You also need to check the demand for the product prior to making the selection. Amazon has many products that fall under various categories. We recommend you pick products that fall under the following categories. Arts, crafts, and sewing Books Baby Electronics Home and Kitchen Home and Garden Home Improvement Kitchen and Dining Music Instruments Office Products Pet Supplies Patio, Lawn, and Garden Sports and Outdoors Toys and Games Video Games Ensure that the BSR

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Can Amazon Super URLs Still Boost Seller Ranking?

As an Amazon seller, achieving a best-seller rank often feels like a mystery. Most sellers credit Amazon’s A9 algorithm, but there’s much more behind the scenes that influences ranking. Super URLs, once a hot tool in the seller’s toolbox, have become a controversial subject. Are they still effective, or are they a risky shortcut to avoid?  In this post, we’ll dive deep into Amazon Super URLs, their role in product ranking, and the evolving debate on whether they are still a viable strategy.  What Are Amazon Super URLs?  An Amazon Super URL is a customized link that sellers generate by searching for a product using a specific keyword, clicking on the product, and then copying the URL from the browser’s address bar. These URLs often include the search term and additional parameters that make it appear as though a customer found the product organically.  For years, sellers have used Super URLs to “trick” Amazon into boosting their product’s ranking for specific keywords, aiming to improve visibility and sales. But, as Amazon’s algorithms evolve, is this tactic still effective?  Do Super URLs Still Work in 2024?  The short answer: Super URLs can work, but with significant risks.  We scoured the web and from Reddit sellers with years of experience to Amazon specialists, opinions are divided. Some sellers report short-term success in keyword ranking using Super URLs, while others warn that Amazon has wised up to the tactic. There’s growing concern that using Super URLs might lead to keyword suppression or even account suspension due to manipulation of search rankings.  One Reddit seller shared a case where their product ranking skyrocketed from #14 to #3 after using a Super URL, only to plummet later due to changes in Amazon’s algorithm. The key takeaway? Super URLs may offer short-term gains, but they come with increasing risks.  Amazon’s algorithms have evolved, and they now focus on factors like sales velocity, customer reviews, and organic interactions. Manipulating the system can trigger penalties, and in some cases, accounts have been banned for search manipulation.    Why Super URLs Are Losing Their Charm  The debate over Super URLs has intensified as Amazon has tightened its grip on ranking tactics that attempt to game the system. A few years ago, sellers could rely on Super URLs to improve keyword rankings effortlessly. Today, the A9 algorithm is more sophisticated, and relying solely on Super URLs might hurt your product listing in the long run.   Amazon now tracks search patterns closely. According to some Amazon experts, Super URLs no longer generate the same results because Amazon can detect when a link is created artificially to boost rankings. Sellers who continue to use them may face penalties, including losing keyword rankings or having reviews flagged as manipulated.  Risks of Using Amazon Super URLs  Ranking Penalties: Many sellers report short-lived boosts in keyword rankings followed by a drop in visibility. This is because Amazon can now detect manipulated links, and penalizes products that rely on them.  Account Suspension: Amazon explicitly forbids any attempts to manipulate their metrics. If detected, using Super URLs can result in account suspension or product delisting, which could severely impact your business.  Review Removal: Super URLs may also be linked to Amazon’s review removal system. If Amazon suspects that a Super URL is being used to generate biased reviews, it may automatically remove those reviews. This is particularly concerning for sellers who rely on positive feedback to drive sales.  Ineffective Long-Term: While some sellers report short-term gains, Super URLs are not a sustainable strategy. As one Reddit user put it: “Super URLs work until they don’t, and then your ranking plummets.” Amazon’s algorithm favors organic search and customer interactions over manipulated links.  Should You Use Amazon Super URLs?  Given the risks, sellers need to ask themselves: Is the short-term ranking boost worth the potential long-term consequences?  Many experienced sellers now avoid Super URLs in favor of white-hat techniques that align with Amazon’s guidelines. These include:  Optimizing product listings with relevant, high-quality keywords.  Driving external traffic from platforms like Google Ads, social media, and influencer partnerships.  Using Amazon PPC to build a steady, organic sales velocity.  Driving external traffic, especially through Google Ads, has been particularly effective in boosting rankings without resorting to potentially dangerous shortcuts like Super URLs. According to recent Reddit discussions, sellers who drive organic search traffic using external sources are more likely to see sustainable ranking improvements.  Alternatives to Amazon Super URLs  Amazon Associate Links: These are safe, Amazon-approved links that don’t include keyword tags or time stamps, making them a great alternative to Super URLs. Plus, you can earn a commission through the Amazon Associates program.  Search Find Buy (SFB): While SFB has also faced scrutiny, it’s still a more organic approach compared to Super URLs. Be cautious with this method, as Amazon is increasingly cracking down on manipulation tactics.   Google Ads and Social Media: Instead of manipulating Amazon’s algorithm, focus on driving high-quality traffic to your product page. Platforms like Google, Facebook, and Instagram allow you to target specific audiences and keywords without the risk of penalties.  Influencer Marketing: Building partnerships with influencers who can drive traffic to your Amazon listing is a proven way to generate authentic sales. This also helps build credibility with your audience.  Best Practices for Amazon Sellers  Focus on Organic Growth: Build a strong foundation by optimizing your product listings, encouraging customer reviews, and ensuring your product images and descriptions are top-notch. Amazon rewards consistent, organic sales growth.  Leverage External Traffic: Use platforms like Google, Instagram, Pinterest, and even YouTube to drive potential buyers to your listings. This not only increases your sales but also signals to Amazon that your product is gaining attention from multiple sources. Maintain a Healthy Sales Velocity: Instead of relying on short-term hacks like Super URLs, invest in long-term strategies that keep your sales momentum going. This includes running timely PPC campaigns, offering limited-time rebates, and optimizing your pricing strategy.   Where can you create Super URLs?  Use these sites and URLs at your

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European Fulfilment Network For Amazon Sellers

If you’ve heard about the European fulfilment network for Amazon sellers, then you’re probably aware of Amazon’s global program and FBA services. Becoming a global seller on Amazon is not an easy task and this undertaking comes with its own set of problems. Selling your product in an international market can be intimidating, however, with the help of Amazon FBA and Amazon Global services, this process has become a tad bit simpler. If you’re planning on selling your products offshore, there are three basic types you can consider. European Fulfillment Network (EFN) With European Fulfillment Network (EFN), you ship your products to Amazon’s fulfilment centre, which will then be held in one country. Once an order is placed by a customer, the items will be picked, packed, and shipped by Amazon. You pay only local fulfilment fees on domestic orders. With Amazon’s EFN Network, you can sell on Amazon’s other European marketplaces with cross-border fees. Pan-European FBA With Pan-European FBA, you ship your products to Amazon’s fulfilment centre in your home marketplace. The order fulfilment process is done by Amazon. Amazon distributes your products throughout Europe based on anticipated demand without any cross-border fees. You can also save up to 52% in fulfilment fees. Multi-Country Inventory (MCI) With Multi-Country Inventory (MCI), you can choose which countries you want to ship and store your products. You have to pay local fulfilment fees for sale in the marketplaces you store products. With Multi-Country Inventory (MCI), you can sell on other marketplaces too with cross-border fees. European Fulfillment Network Typically, sellers can choose between FBA & FBM while deciding on the kind of carrier they want to choose for boarding their products offshore. EFN is part of the Amazon FBA program that dictates Amazon cares for the transport and delivery of your packages using one of its local warehouses. If you have a European marketplace seller account that’s registered under FBA, you can store your inventory in Amazon’s warehouses (also known as fulfilment centres), across Europe, and manage orders coming in from your European marketplace using the same local inventory pool. The reason why EFN is beneficial is that it keeps your stock stored in a single space, also known as the local pool, in a single fulfilment centre so that you gain maximum control and flexibility for marketing your goods. Now if you’re planning on selling your goods in a certain country in Europe, EFN allows storage of inventory in multiple fulfilment centres in one country to complete your local and trans-border orders. There are precisely only seven countries that allow the storage of goods within their fulfilment centres. United Kingdom Germany Spain France Italy Poland Czech Republic Pay Cross Border EFN fees When you sell your products to customers of other marketplaces via the European Fulfillment Network (EFN), you have to pay a cross-border fee for each order shipped. Let’s say for example you want a 600g Standard Parcel (non-media item) product across all five European marketplaces and ship your inventory to UK fulfilment centres. The cross-border EFN fee would be €4.39 for orders placed on amazon.de, amazon.fr, and amazon. it, and amazon.es. Standard Parcel 600g Fulfilment Fees Sale on amazon.de Sale on amazon.fr Sale on amazon. it Sale on amazon.es Fulfilment fee for EFN (fulfilling amazon.de, amazon.fr, amazon. it, amazon.es orders from UK inventory pool) €4.39 €4.39 €4.39 €4.39 There is no need to separately register for Amazon EFN because you automatically get this service under the FBA program but it’s important to choose your marketplace. Whichever European marketplace you select enables you to use EFN for all marketplaces as your listings are uploaded with the same SKU. What’s the benefit you ask? Single VAT number that eliminates financial stress for a chunk of your inventory. EFN gives you the flexibility of enlisting your products on all European marketplaces under a single VAT number and you also become applicable for Prime status. The storage fees are higher and it’s apt for a small business, however, if you’re thinking large scale, there are better options under FBA for selling your goods in the international market. But just like the EFN has its benefits, it comes with a set of disadvantages. EU) 2019/1020 Regulation needs most non-EU businesses to have an authorized representative located in the EU. You can read more about this here, a full guide on having an Authorized Representative by  Instrktiv. FBA European fulfilment network functions under Amazon, which means you don’t need to worry about setting up your inventory at the warehouse or supervising third-party logistics. However, the downfall is that you will need to pay cross-border fees applicable from the home country to other shipping countries, which can weigh down on your expenditure. Conclusion While EFN provides fast shipping in Europe, it might take three more days for the shipment to get delivered if your product is to be delivered outside the home country. You must also have a VAT registered number in your home marketplace to be applicable for EFN. Though this option offers Prime delivery, fast shipment works when you’re delivering your product within your home. However, EFN is an excellent option to consider since FBA fees are much lower as compared to using third-party logistics services. There is a lot of work and there isn’t a whole lot of time. At BIE, we have experienced and highly skilled Amazon Human Resources who can enhance your brand presence, improve Q1 sales in 2020, and give you analytical feedback of your conversions. Want to know more about our services? Just contact us for immediate assistance! Request a free consult this instant to avail of our consultation or subscribe to our mailing list to get instant updates for Amazon seller/ vendor central-based tasks. If you need professional help with your Amazon store management, contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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