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Amazon Product Photography

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Amazon Product Photography Tips: How Can It Boost Your Sales?

The convenience of online shopping is its main selling point, but one experience that consumers are deprived of is the chance to hold and feel a thing before making a purchase. As a result, people rely largely on product photos to guide their purchasing decisions. This indicates that clients’ online purchasing habits are directly influenced by the product visuals. Simply said, it is crucial that you, as an online retailer, use high-quality photographs to showcase your products in the best light as it is the Amazon product photography that helps to bring external traffic to Amazon listing. Guidelines for Superior Amazon Product Photography Product photos should be clear and provide information about the item, such as its color, size, and material. Good product photos assist you to increase sales as well as your brand’s reputation and, over time, consumer loyalty. Some instructions on how to photograph products for Amazon are provided below: Ensure that your products are photographed with a high-resolution lens and a professional camera. The pictures must be clear and of high quality. Upon viewing, they ought to convey information about the product. The Amazon photography lighting shouldn’t be too harsh or too soft. A “main image” is the first image that appears on the search and product pages. Always make sure the product’s front is visible in the primary image. When uploading the photographs, make sure that all of your products have a white backdrop. The white background makes the product’s qualities stand out more. The size of the product in the image shouldn’t be either too big or too little. Both of these problems will result in a poor customer experience, which could then have an impact on your product rating. Therefore, it is wise to keep in mind the images’ aspect ratios. Always be open and honest with your customers. The buyer can become confused and disappointed if there are extra products in the photos when they purchase the item. Customers should only be shown what will be included in the shipping if they decide to purchase the product. To attract more customers and to drive external traffic to Amazon listing it is essential to use proper techniques to get the right product photos. Image editing for Amazon is another tool used to make sure that the photos are as per the set standards. To get professional assistance, visit the Big Internet Ecommerce website now!

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Making the Most of Your Amazon Photography

The images are a crucial part as it helps to drive external traffic to Amazon listing. Additionally, you must consider the context in which your product photos are viewed while optimizing them. Amazon product photographs not only appear on your main product page but also as thumbnails in search results. How to Improve Amazon Product Photos The authenticity and dependability of a brand’s items are crucial for them to display on Amazon. High-quality, well-lit, set, and intentional-looking photography will go a long way toward encouraging the Amazon buyer to feel confident in your product and eventually make a purchase if it is included in your listing. Observe the technical specifications for Amazon images You must adhere to the Amazon image guidelines and any associated technical specifications when creating new product pages or modifying existing listings this can be done by applying photo editing for Amazon. Even if you have the best product photographs, Amazon won’t approve your listings and images if you don’t. Set image priority on the product page One primary product image and up to eight additional slots are provided by Amazon, however, it is up to you to decide which images should be prioritized and displayed first. Instead of only using two or three photographs, it would be a good idea to fill all of the available spots. By doing this, you can solve a problem that every online shop encounters: you can’t get the product into the customer’s hands. Follow Amazon’s guidelines for high-quality photos In addition to being crucial for increasing clickthrough rates and conversion rates, using high-quality photos for the main and child SKU images comply with Amazon’s non-technical standards, Amazon photography lighting is another aspect which must be paid attention to. Other specifications for Amazon product photos are: Keep it basic, use real, high-quality photographs. Utilize various product images Utilize the seven photographs you can publish (one main photo and six others) to your advantage (and to help the customer make an informed decision). Give clients a thorough overview of the product(s) from all angles. You risk losing a potential buyer by not detailing all the features of the product. Following the tips mentioned above not only help to bring external traffic to Amazon listing but also image editing for Amazon helps to entice the customers which ultimately helps in increasing the sale. If you are looking to get the best professional help, then visit the Big Internet Ecommerce website right away.

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Best Tool For Amazon Product Research

Why is it essential to conduct Amazon product research? The analysis stage enables you to ascertain consumer appetite before making a significant investment. Narrowing product segments to identify niches is a sensible place to begin. This method entails determining where rivals might be falling short of their potential. For Example – Badly Crafted Profile Pages, Negative Ratings, and Neglected Variants of a Model, all suggest low conversion rates and significant market opportunities for you. How To Begin? Investigating user feedback for Amazon FBA Wholesale in depth may be an especially helpful method for determining if the future competitor is meeting consumer demand. A category with significant demand and a small number of highly-rated or influential players may be a strong entry space. Customers may not be overly faithful to one company or offering, so seeing categories where there isn’t just one product champion means possible opportunities. Additionally, measuring the seasonality of revenue may be an effective method of conducting product analysis. For example, Decorations for Halloween may seem like a brilliant investment possibility in September, but may not be as attractive in November. Google Trends may help determine the kinds of searches conducted at various times of the year. Best Tool For Amazon FBA Wholesale Market Research in 2021 Helium 10’s Amazon product analysis tool is among the most efficient software currently available in the market as of 2021. Their comprehensive suite of tools will assist you in gaining a competitive edge in the Amazon FBA Wholesale product research space. With Helium 10, you have access to a product catalog of more than 450 million items, being the second-largest database next to Amazon. Advantages of Helium 10 Software: Black Box Product Search: You can use specialized filtering to quickly access a vast catalog of over 450 million items to identify a popular product or niche for Amazon FBA Wholesale. Xray Chrome Extension: Launch Xray Chrome Extension while you’re on an Amazon search engine results page or product description page to validate new potential product prospects that you consider sourcing for yourself. Reverse ASIN search: Compare several ASINS to uncover keyword data points, such as the estimated search volume of a keyword sentence, or the estimated search volume of a large keyword. Top Amazon FBA Wholesale sellers realize how important product testing and amazon product research data can be. Without the appropriate Amazon product analysis tool, sellers face an uphill challenge on Amazon.  Avoid postponing your success at Amazon Marketplace and do give the above-mentioned tool a shot! BOOK A FREE CONSULTING CALL

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Amazon Ads – Why They Are Indispensable?

Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

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