Amazon Tools

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5 Image Editing Tools to Enhance the Product Images in Your Online Store

Leave a Comment / All, Amazon, Amazon Tools / John

To give prospective customers a visual representation of the product, online retail websites rely on photographs. Additionally, they use visuals in the form of banners and headlines to promote specific goods, plans, or deals. Other significant areas of the website, such as thumbnails and quick view images, also require the use of photographs, thus image editing for Amazon has gained popularity. Best Image Editing Tools When it comes to how your products are presented overall, good photos do matter a lot. Photo editing for Amazon serves a lot of benefits like they help to draw in more clients, inspire confidence in them, drive more external traffic to Amazon listing and significantly raise the likelihood that they will interact with your goods. These web-based solutions mentioned below are fantastic since you can use them anywhere, anytime. They don’t need to be downloaded or installed first. One of the quickest photo editing programs is Pixlr. Your photographs can be edited with simple edits, filters, text, and even stickers. With the online app, you can effortlessly crop, resize, change the lighting, add borders, stickers, or text to your photographs, and then save them to your desktop. A free online design and editing tool for creating interesting content are Fotor Photo Editor. The fact that Fotor gives you access to Facebook, Twitter, Youtube, or Instagram-based templates to work with gives it an edge over most other editing and creating tools. Your needs for creating images for social media are met by Adobe Spark, an online and mobile application. Because it is a combination of three distinct technologies (Page, Post, and Video), you may create a variety of material through a single portal. Some mobile-based apps include: One of the most functional photo editing apps available is Snapseed, which is compatible with both iOS and Android. It is renowned for its responsive and intuitive design and has a vast range of filters and presets. A collage builder, editing program, and social network for artists are all features of PicsArt Photo Studio. PicsArt has a huge selection of templates for filters, montages, collages, and typography that you can use to create eye-catching banners and product adverts. To enhance the pictures and drive more external traffic to Amazon listing these above-mentioned photo editing tools would be helpful. Visit the BIE website right away to get the best professional assistance.

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Boost your Sales and Build your Brand with External Traffic

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central, vendor central / John

It’s a well-known fact that Amazon is the most dominant e-commerce store in the world, where you find almost all products under the sun. Brand recognition and the largest customer base make Amazon the best choice for sellers to reach the maximum number of users and build their brands. Whether you are a brand-new seller on Amazon or an established one, it might be hard for all your products to get listed at the top of Amazon search results. Have you put all the effort in, like Product listing optimization, Amazon PPC, and Competitor analysis to rank your products and drive traffic to your product listing page and still not getting the desired results? Do you know that most customers only go for the products ranked on the first or second page of Amazon search results? If your product doesn’t show up on the top pages, you lose to your competitors. Don’t worry. Here is the best solution – external Traffic, a powerful tool to drive customers to your product listing, separate yourself from your competitors, and boost sales. What is External traffic? As an Amazon seller, you might be more familiar with the word Traffic, which means driving customers to your product listing page. The more traffic to your listing page, the more likely you’ll see conversions. Traffic to your product listing can be internal or external. Internal traffic is when a customer finds your product from the Amazon search results or clicks on one of your sponsored ads in the Amazon store. Of course, Internal traffic is essential to boost your sales. But it is not the only way to drive traffic to your products. You can attract customers and drive them to your product listing on Amazon from outside the Amazon site. This is called external traffic. Simply put, external traffic is driving customers to your products from external channels. Why is External Traffic important for Amazon Sellers? External traffic is as important as other strategies like Product Listing Optimization and Amazon PPC. It helps increase your business value, widen your customer base, improve sales velocity, and helps you stand out from the competition. Skip your Competitors When a customer enters a keyword for the product they search for, Amazon displays hundreds of products on the search results pages based on their ranks. Each product on Amazon has many competitors and every seller puts their best efforts to optimize their product listings and improve their rankings on Amazon search results. Despite all your efforts, it’s not always possible for all your products to get ranked on the first page of the search results. This is when external traffic comes to your rescue. You can drive customers to your product listing directly from external sites like Facebook or a blog post. You don’t have to compete with other products on the Amazon search results page. Therefore, driving customers from external sites helps to avoid competitors and helps drive sales. Build Your Brand Customers who buy your products on Amazon are not your customers. They are Amazon’s customers. People trust Amazon because it is an established brand. A brand represents the people’s perception of a company’s reputation and creates a positive impression of your business among consumers. Building a brand in today’s digital world is a lot easier than ever before. You can connect and interact with a target audience directly through several channels and communicate the values that distinguish you from your competitors. External channels like social media help you build long-term relationships with customers and play a significant role in establishing credibility and enhancing your brand’s awareness among consumers. Build a Customer List One of the greatest advantages of driving traffic from outside sources is that you can reach out to customers before they reach Amazon. You can get the contact details of a prospective customer, such as an email address, and build a list, with which you can run marketing campaigns, offer promo codes for your newly launched products, build a long-term relationship with your customers, and raise your brand awareness. Boost your sales and organic rankings By driving the customers to your product listing page on Amazon, you are indirectly increasing the traffic to the Amazon site itself. This can potentially increase your product ranking on the Amazon search results page. More people buying your products means more sales velocity, which improves the organic ranking of your products. How to Start Driving External Traffic 1. Optimize your product listing Before you start sending any valuable traffic to your product listing on Amazon, ensure that your product description gives clear insights to the users about the product and is simple and easy to read with bullet points. Your images should be clear, professional, and should be able to convey the benefits of your product. 2. Select a channel Though there are countless channels to drive external traffic to your product listing page, not all the channels are effective to raise your sales. You need to pick a channel that has a high customer base, where you have a fair chance to engage with potential customers and get your ads to reach the right people. 3. Targeting Finding your target audience is crucial to driving external traffic to your Amazon Product listing. Not all people are interested in buying your products. You want to target only those who are interested in your products. Any audience that is unlikely to convert is a waste of your investment. The best way to find the right audience is to define the interests of your ideal customers, who are more likely to purchase your product. Choose the audience who will see your ads. Proper targeting not only lowers your cost of running the ads on external channels but also improves your ROI and boosts your sales. 4. Define your goals Defining your goals helps you plan an effective strategy to get a lot of people through your sales funnel. Why are you driving external traffic? What is your main objective?

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4 Simple Yet Powerful Steps for a Successful Amazon Ad Campaign

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools / John

Have you invested in Amazon PPC? Are you waiting for great results? Mere investment in Amazon Ads is not enough for the success of your Ad campaign. You need to support your investment with some basic features to ensure the smooth and successful running of your Amazon Ad campaign. How to Troubleshoot and Optimize your Amazon PPC Here are 4 simple steps to make a successful Amazon Ad Campaign. Add a strong title and compelling content with bullet points to your Product Detail Page When a customer clicks on your product Ad on Amazon, it takes the user to the product detail page. This is the place where you need to get the attention of customers and attract them. To make this happen, the page should contain some essential features. They are: A strong title for your product Relevant and useful product description with key product features like size, color, package, etc. Information about product uses, compatibility, and customer benefits (mentioned in bullets) A strong product detail page with the most relevant keywords and information can help convert that click into a sale. Monitor Product Reviews and Customer Ratings Product ratings and reviews help build the credibility of your brand’s products. Before purchasing any product, a buyer views the star ratings and reviews of the product to know the quality and benefits of the product. This feedback gives buyers the trust to purchase your products. Make sure to have a star rating of 3.5 or more and at least 15 customer reviews for your advertised products. High-Resolution Images and Videos Highlight your product with high-resolution images or videos to engage the customers and drive traffic. Take advantage of the new free features on the Amazon store like Shoppable collection images and images with text to showcase your products with engaging content experiences. Shoppable collection images These are rich lifestyle images that feature your products in different settings or collections with complementary products. You can enable customers to click on any of your featured products in the image collection and view the basic information of your product like name, price, prime availability, and customer ratings. They can also add the product to the cart or go to the product detail page. This feature attracts and inspires customers to purchase your product in just a few clicks. Images with text feature This feature lets you add descriptive text on images with customizable location, alignment, size, and color to showcase your products in the best possible light. It also improves Amazon SEO, driving traffic to your product on the store from third-party search engines. Stay in Stock Being out-of-stock gives an unsatisfactory experience for shoppers. If your product listing page shows out-of-stock, it’s quite natural that users go to other competitor products to purchase, not necessarily waiting for your products. Positive customer experience is essential to avoid losing sales as well as your Ads visibility. Take advantage of these simple, yet powerful features to increase the organic ranking of your product, brand awareness, and sales, making your Ad campaign a grand success. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Best Practices and Benefits of Product Photography

Leave a Comment / Amazon Marketing, Amazon Tools / John

We live in a digital world where e-commerce is king. This is the age of the customer where shopping is the norm. From choosing products to comparing prices, buying to returning items—all from the comfort of your own home. The convenience is indeed unbeatable. As an Amazon seller, your goal is to get shoppers to your product listing and convert those listings into sales. To do that, you need to gain your customers trust and make a lasting impression. If you are not getting sales on Amazon, it’s time to focus on one of your powerful tools: Product Photography What is Product Photography? Product photography is showing your products in the best possible way. It’s not just about taking a picture; it’s about telling a visual story about your brand and values. This means a good background, proper lighting, sharp focus, and careful editing. Why is Product Photography significant in e-commerce? Even if you have competitive prices and have optimized your product titles and descriptions with A+ content and popular keywords. It’s the product images that close the deal. High-quality product images can make a big difference in attracting and retaining customers. Questions to Consider: Is your product image good? Is it well-lit and has a good background? Does it show the key features of your product? In e-commerce, a good picture is worth a thousand sales. The visual experience has a big impact on buying decisions, and on Amazon, the quality of your images can make or break your success. Benefits of Good Product Photography 1. Increase Sales Conversions High-quality photos are the first point of contact between a shopper and your product. Shoppers on Amazon don’t have the patience to read through all the product descriptions. A good image can grab them in and increase the chances of conversion. 2. Seek Customer’s Attention In e-commerce, images are the best way to capture and hold customers attention. Clear and good images create confidence and engagement; poor images will drive customers away. 3. Keep Competitors away With thousands of sellers offering the same product, good product photography will help you stand out. High-quality images will help customers choose your product over competitors. 4. Improve Brand Image The quality of your product photos reflects the quality of your brand. HD images look professional and reliable and help tell your brand story and leave a lasting impression on customers. Amazon Photography Best Practices Amazon’s new algorithms and AI features are all about high-quality images. The AI checks product images to see if they meet the quality standards and enhance the customer experience. Here are the best practices to get your images optimized for Amazon: 1. Focus on the Product Image The product image is key. Use a professional camera to get high resolution images. Smartphones can work, but investing in a pro camera can make a big difference. Lighting, exposure, styling, and editing are all important to get the picture perfect. 2. Lighting Good lighting makes your images look bright and attractive. Natural light is best for outdoor products, artificial light for indoor products. Lighting should reduce harsh shadows and highlight the product features. 3. White Background A white background keeps the focus on the product and makes it look more visually appealing. Amazon requires a pure white background for main product images. If your product is white, adjust the background tone to make it different from the product. 4. Detailed and Alternative Views Online shoppers can’t touch and feel the product, so high-resolution images with multiple views are a must. Show different angles and close-ups to highlight size, color, and features. This helps customers make an informed decision. 5. Use Different Types of Product Photography Amazon allows up to 8 images per product. Use lifestyle images, infographics, and 360-degree views to help customers understand and love your product more. 6. Split Test your Amazon Image Your main product image impacts click-through rates and sales. Use tools like Splitly, Cashcowpro, or Listing Dojo to rotate different product images, collect data, and measure the impact. This will help you optimize your product’s visual. New Amazon Product Photography Tips 1. Use Amazon A+ Content Use A+ Content to add enhanced images, comparison charts, and narrative content to your product listings. This feature allows for more visual content to differentiate your products from others. 2. Use Amazon Image Search AI. Amazon’s AI can now understand and categorize product images better than ever. Make sure your images are clear, properly labeled, and have keywords in the alt text to increase discoverability. 3. Mobile Optimization More customers are shopping on mobile. Make sure your images look good on smaller screens and load fast. Use Amazon’s tools to test how your images perform on different devices. 4. Highlight Product Benefits with Infographics Infographics can quickly communicate product features and benefits. Use these visuals to highlight USPs and make your product stand out. 5. Seasonal and Trend-Based Images Update your images to reflect the season or event. This will make your listings more relevant and current. In Summary IMAGES TRUMP WORDS. Product photography is the best way to show your brand. Good-quality images help customers see the product, answer their questions, and persuade them to purchase. Product Photography is worth your time and money as it tells your brand story and sells. If you need it, many agencies offer product services. Need help navigating Amazon’s new AI-driven marketplace? Our expert team at Big Internet eCommerce is here to assist with all your product photography needs and more. Whether you are new to Amazon or looking to optimize your store, we have got you covered. BOOK A FREE CONSULTING CALL

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Benefits of Product Packaging and How It Affects Your Sales on Amazon

Leave a Comment / Amazon Marketing, Amazon Tools / John

Ever presented a gift to your loved ones? How did they feel when they saw your gift? Did you notice their excitement while unboxing the gift? That is the moment when you feel the best and build a strong bond with your loved ones. Similarly, people are more fascinated by the appearance of the products. They can touch, feel, and judge the product before purchasing when they visit a retail store or shopping mall. But that is not the case with online shopping. “First impressions are always the best impressions, but last impressions are as important as first impressions”. A product packed in an eye-catching design box steals one’s heart. People unknowingly get impressed by the packaging. You want to make a memorable experience for customers when they unbox your product. Packaging design is not just an image on a box or a bottle. Good packaging design is a sensual experience that fascinates the customers through sight and tells a story about your brand to customers. It not only makes your product appealing and attractive but also plays a vital role in making a good first impression. Having the right packaging improves your customers’ satisfaction, gets repeat customers, enhances your brand value, and boosts sales. Why Amazon Product Packaging is important? Imagine the hard time you had while putting all your efforts, and investment into Amazon SEO, product listing optimization, and Amazon PPC campaigns to rank your products on the top of the Amazon search results page, and drive your customers to your product listing page. All your efforts are worth your time and money only when your customers are satisfied with your product. Product packaging is an important element to consider along with other strategies for enhanced customer experience and meeting their expectations. Driving your customers through all the stages in a sales funnel is one job while impressing your buyers when they receive your product is another that helps you retain your customers and strengthen your sales. How does great packaging benefit Amazon Sellers? Product packaging is what a customer sees first before viewing the product. As an Amazon seller, it is the biggest opportunity for you to benefit from great product packaging and influence the customers. Protects your Product Superior Product Deliverance Enhances your Brand Image Drive Customer Loyalty Build a Positive Relationship with your Customer Increase the visibility of your products Gain a Competitive Edge 1. Protects your Product Packaging protects a product from potential harm or destruction during shipping or warehousing. It can be made of any material like cardboard, plastic, metal, etc. Many products get spoiled or broken during transportation due to poor packaging. Additionally, you will be at a loss as you need to replace the damaged product with a new one for your customers. Customers get satisfied only when your product reaches their hands in pristine form. So, you must ensure that your product is safe and stable during storage and shipping. Good packaging keeps your product intact until it is delivered to your customer. 2. Superior Product Deliverance Product delivery is the last point of contact between your brand and your customer and is the key to creating a lasting impression on your customer. This is the critical post-sale period to build a strong rapport with customers by personalizing their initial experience with your product and making a great first impression with product packaging. The moment of order delivery represents one of the most important touchpoints with your customer. So, ensure to make a memorable brand experience as it drives customer loyalty and builds a long-term relationship with the customers. It will not only get your customers back but also make the customers spread the word about your product to others, boosting your sales. 3. Enhance your brand image Product Packaging design is a critical component in building a brand’s image and identity. Branding on your packaging helps grow the image of your brand and make your brand recognizable. Packaging design offers a unique opportunity for Amazon sellers to influence end-users and customer brand perceptions. Good product packaging if leveraged to its fullest, can work in a great way to create and maintain a brand’s competitive advantage. 4. Drive Customer Loyalty A good packaging design should make information easy to find for the users. It must communicate with the customer about the product’s use, its benefits, and how it’s different from other products in the line. Creating a smooth experience with your brand that makes life easier and minimizes frustration will go a long way towards building customers’ loyalty. 5. Build a Positive Relationship with your Customer As your relationship with the customer is entirely virtual, branded packaging is what engages you with the customer and turns the moment of unboxing into a tangible encounter. A beautiful packaging evokes the customer’s excitement and leaves a lasting positive impression on your brand. Positive user experience can encourage loyalty and even increase the amount end users are willing to pay for your product. 6. Increase the visibility of your products Product packaging increases the rank of your products and gets you noticed on the Amazon search results page. Wondering how? Here is a good example to help you know the significance of product packaging in raising your product’s rank in Amazon search results. Product reviews are a great way to know about your packaging and how customers feel about it. Here are some reviews from Amazon buyers about their experience with the product packaging. Review No.1 Fast delivery and good packaging. Got all the accessories. Fully satisfied with the product. Excited to buy one more to gift my friend. Review No.2 Product packaging is very bad. Some design accessories are missing from the dress. Not satisfied with the seller. Review No.3 Excited while receiving the product but very disappointed. It is already open and looks like it has been used and even the product serial number is not available on the product. I didn’t expect this from Amazon and returned the product.

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Work from Home – Safety Hacks to make your Life New Normal

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Tools / John

At a time of heightened demand for food, medicines, cleaning supplies, and personal care products on Amazon, Amazon’s Human resources are the need of the hour. Behind every successful order placed by a customer, it’s the dedication and hard work of Amazon sellers and Human resources that make it happen. For improved product listings and leads, Amazon’s Human resources work hard to ensure the survival of brands in the marketplace even during difficult times. Some of us were excited to work from home thinking that there would be enough time to spend with the family. Do you feel that same excitement today? Probably not! You might have experienced a lot of problems while setting up your workspace. You might have got bored and tired of staying at home and spending long hours in front of your computer. Household chores might have interrupted your work schedule. Not to mention, the kids. Now, you eagerly await to get back to the office, meet friends and have parties. But, to prevent the deadly corona, we may have to continue to work from home for some more days. It sounds sad, but it’s true. Here are a few tips and best practices for Amazon Sellers and Human resources to manage your work-life balance smartly. Set up your physical workspace: Most of us make use of sofas or beds or sit on the floor due to space constrictions. Some of us might have set up a comfortable workspace. If not, it’s time to set up your workspace for many reasons. A comfortable and safe workspace not only helps you focus on work by minimizing distractions but also increases your productivity and keeps you fit and strong, both physically and mentally. Choose a safe and secure space with good ventilation and lighting. Get comfortable furniture. The right chair, and a proper table work wonders. Also, do ensure your computer is at eye level. Maintain Regular Hours: Set a work schedule and stick to it. Make a ‘To-Do List’ each day as it helps you manage your time and establish the hours of work. Stay Connected to each other: Spending long work hours before a computer at home gets you frustrated and anxious. Connect with all your colleagues and stakeholders and share your work-from-home moments. For example, create a team WhatsApp group and share pictures of your birthday celebrations, your home workspace, your kids, the food you cook, and more. Schedule a 10-minute break every 2 hours. Make space for some fun along with work. Protect your Physical Health Follow the 20-20-20 rule. Your eyes are more prone to damage because of long hours of work in front of a computer. Take a 20-second break and look at something 20 feet away every 20 minutes and blink your eyes 20 times. This 20-20-20 rule comes highly recommended by ophthalmologists as an effective way to keep eyes protected. Move your body around every hour and stretch your arms. Walk around while you are on the phone. Drink a lot more water and eat healthy food. Get a good night’s sleep. Sound sleep makes you more focused and increases productivity. Protect your Mental Health: Long work hours staring at a computer screen not only affect your physical health but you are also likely to experience high-stress levels. Poor mental health may result in misinterpretation of e-mails and tasks before you which affects your productivity. It may also affect family life. Move around a bit or go out and get some fresh air. Try Yoga or breathing exercises to keep yourself motivated. Some Don’ts during your Work Don’t make your living space a workspace. Don’t do the household chores randomly throughout the day as it is a distraction. Don’t charge electrical items on sofas or beds and keep your electrical equipment away from kids and water. Don’t avoid your lunch break. Last but not the least, every day, at the end of the work Do pleasurable activities that elevate mood, like reading, or listening to music Spend quality time with your family. Play with your kids and have fun with them. Make time to do your household chores. Conclusion: Working from home is great, but if not well managed, it can be problematic. It’s super hard to separate work and life when they happen in the same place. Physical health and mental health are equally important for work-life harmony. Follow these simple tips and manage your time. Make sure to socialize with friends and spend quality time with your family. Get in touch with us if you require professional assistance. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Can Amazon Super URL Improve Seller Ranking?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central / John

If you ask any Amazon seller what makes a product listing a best-selling item, not many will be able to give you a satisfying answer. Now most sellers will ideally credit Amazon’s product ranking algorithm but what you don’t know is that there’s a whole system at play behind the algorithm’s success. A product’s ranking is influenced by a range of units, or as we like to call them, organic factors, that maintain a product’s visibility and ranking in the Amazon marketplace. Amazon Super URLS- what’s the influence and is it still a useful method to improve product ranking? Sellers have been using a ton of strategies to manoeuvre Amazon’s A9 algorithm and here’s what you need to know. Don’t OVERKILL your product listing with practices that lead to immediate suspension. We’re talking about reviews that you obtain from buyer accounts with little to no history. If you think buying ads through Amazon’s promos will help improve rankings, you’ve got it all wrong. In fact, Amazon PPC is a method you employ to test the waters. Here’s the gist for all Amazon sellers out there who’re still in the midst of playing with their listings – Intimate a stable sales velocity that involves timely practices (super URLs + rebates + SFB + add to carts + reviews [on full-priced purchases] + diverse traffic) to ensure a growing sales history that improves your ranking over time. What is Amazon Super URL? Good question for any Amazon seller out there who’s still keeping his listing intact despite the many changes the A9 algorithm has undergone since 2014. Initially, it was very easy to rank your product but off late, some practices are no longer substantial. We are constantly thinking about what works and what doesn’t. Do super URLs have a good effect on those search bots crawling all over Amazon’s backend or do we just stick to a simple organic marketing funnel? Now as you all know, Amazon URL is an alpha-numerical link, which if you click on it, will take you to a different page altogether. Ideally, the Amazon Super URL takes potential buyers to your Amazon page from an external source. The external source will primarily be social media channels – also the best means to get diverse traffic OR an affiliate marketing site which has proven to be a great method in the past for boosting click-through rates, NOT sales. Many sellers believe that a super URL can help your product rank high, especially for valuable keywords, but there are still many questions in terms of how effective these can be. The A9 algorithm has identified this practice as a glitch. Well, here’s the truth. Amazon super URLs still work but you need to be very careful as to how and when you wish to implement these. There’s also that annoying factor wherein it’s necessary to update content with new super URLs but then sellers get lazy and this is where your listing no longer proves to be effective. Pay-per-click campaigns are also ideal external sources however we again ask sellers to be diverse in their methods, strategic in their objectives, and time each campaign in such a manner that you actually obtain some organic traffic for all your listings. Understanding Amazon Super URL Keep note that you cannot entirely rely on super URLs to get a high search ranking or sales conversion because the A9 algorithm now focuses primarily on relevance. If you’re working with an experienced Amazon virtual assistance agency that understands Amazon A9 algorithm, they’ll tell you that a large percentage of buyers on Amazon don’t actually end up purchasing a product through keyword search, but the more a buyer engages with your listing, the higher chance you have for a successful sale. Your product might show up owing to a keyword’s high search volume but based on buyer psychology, your product needs to showcase more to actually hold on to an engaged audience. This means that while it’s necessary to optimize your product listing with the right keywords, it’s even more important to generate sporadic sales velocity, get relevant reviews, and have your listing regularly show up in add to cart. Don’t confuse this with the Amazon wish list since that no longer holds importance in the A9 algorithm. How Does it Work? Coming back to super URLs, it makes Amazon think your product page was found through a normal organic search rather than a customer clicking on the link directly. It’s like serving your product on a silver platter to customers while Amazon thinks the buyer found it after browsing repeatedly on Amazon. But even if you’re tampering with the click-through rate, it still doesn’t guarantee a sale. In fact, if you’re using super URLs extensively, your product’s ranking will most likely come down. Your organic listing gets a portion of the traffic but that doesn’t mean it’ll result in a lot of sales. So what is the use of Amazon super URLs? What’s the main purpose of using Amazon super URLs? A super URL might take away Amazon’s control and hand it over to a seller. Remember, this tactic won’t relay benefits for too long. It’s better to use super URLs as a KPI or guiding factor to understand which products in your store attract buyers and which products don’t. So, don’t tamper with Amazon’s click path. Instead, understand the click path of each product in your store. For e.g., if product AB is only getting 20% of traffic as compared to another product (in this instance you’ve generated super URLs for both products), then you can focus your in-house advertising more on such listings that aren’t getting enough traffic. External advertising can then prove to be a method applied to test which products gather more visibility and which need more attention for stable sales velocity. Another purpose Amazon super URLs serve is by telling Amazon which keywords rank high. In this case, best seller ranking becomes dependent on keywords of your choice. But

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European Fulfilment Network For Amazon Sellers

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central / John

If you’ve heard about the European fulfilment network for Amazon sellers, then you’re probably aware of Amazon’s global program and FBA services. Becoming a global seller on Amazon is not an easy task and this undertaking comes with its own set of problems. Selling your product in an international market can be intimidating, however, with the help of Amazon FBA and Amazon Global services, this process has become a tad bit simpler. If you’re planning on selling your products offshore, there are three basic types you can consider. European Fulfillment Network (EFN) With European Fulfillment Network (EFN), you ship your products to Amazon’s fulfilment centre, which will then be held in one country. Once an order is placed by a customer, the items will be picked, packed, and shipped by Amazon. You pay only local fulfilment fees on domestic orders. With Amazon’s EFN Network, you can sell on Amazon’s other European marketplaces with cross-border fees. Pan-European FBA With Pan-European FBA, you ship your products to Amazon’s fulfilment centre in your home marketplace. The order fulfilment process is done by Amazon. Amazon distributes your products throughout Europe based on anticipated demand without any cross-border fees. You can also save up to 52% in fulfilment fees. Multi-Country Inventory (MCI) With Multi-Country Inventory (MCI), you can choose which countries you want to ship and store your products. You have to pay local fulfilment fees for sale in the marketplaces you store products. With Multi-Country Inventory (MCI), you can sell on other marketplaces too with cross-border fees. European Fulfillment Network Typically, sellers can choose between FBA & FBM while deciding on the kind of carrier they want to choose for boarding their products offshore. EFN is part of the Amazon FBA program that dictates Amazon cares for the transport and delivery of your packages using one of its local warehouses. If you have a European marketplace seller account that’s registered under FBA, you can store your inventory in Amazon’s warehouses (also known as fulfilment centres), across Europe, and manage orders coming in from your European marketplace using the same local inventory pool. The reason why EFN is beneficial is that it keeps your stock stored in a single space, also known as the local pool, in a single fulfilment centre so that you gain maximum control and flexibility for marketing your goods. Now if you’re planning on selling your goods in a certain country in Europe, EFN allows storage of inventory in multiple fulfilment centres in one country to complete your local and trans-border orders. There are precisely only seven countries that allow the storage of goods within their fulfilment centres. United Kingdom Germany Spain France Italy Poland Czech Republic Pay Cross Border EFN fees When you sell your products to customers of other marketplaces via the European Fulfillment Network (EFN), you have to pay a cross-border fee for each order shipped. Let’s say for example you want a 600g Standard Parcel (non-media item) product across all five European marketplaces and ship your inventory to UK fulfilment centres. The cross-border EFN fee would be €4.39 for orders placed on amazon.de, amazon.fr, and amazon. it, and amazon.es. Standard Parcel 600g Fulfilment Fees Sale on amazon.de Sale on amazon.fr Sale on amazon. it Sale on amazon.es Fulfilment fee for EFN (fulfilling amazon.de, amazon.fr, amazon. it, amazon.es orders from UK inventory pool) €4.39 €4.39 €4.39 €4.39 There is no need to separately register for Amazon EFN because you automatically get this service under the FBA program but it’s important to choose your marketplace. Whichever European marketplace you select enables you to use EFN for all marketplaces as your listings are uploaded with the same SKU. What’s the benefit you ask? Single VAT number that eliminates financial stress for a chunk of your inventory. EFN gives you the flexibility of enlisting your products on all European marketplaces under a single VAT number and you also become applicable for Prime status. The storage fees are higher and it’s apt for a small business, however, if you’re thinking large scale, there are better options under FBA for selling your goods in the international market. But just like the EFN has its benefits, it comes with a set of disadvantages. EU) 2019/1020 Regulation needs most non-EU businesses to have an authorized representative located in the EU. You can read more about this here, a full guide on having an Authorized Representative by Instrktiv. FBA European fulfilment network functions under Amazon, which means you don’t need to worry about setting up your inventory at the warehouse or supervising third-party logistics. However, the downfall is that you will need to pay cross-border fees applicable from the home country to other shipping countries, which can weigh down on your expenditure. Conclusion While EFN provides fast shipping in Europe, it might take three more days for the shipment to get delivered if your product is to be delivered outside the home country. You must also have a VAT registered number in your home marketplace to be applicable for EFN. Though this option offers Prime delivery, fast shipment works when you’re delivering your product within your home. However, EFN is an excellent option to consider since FBA fees are much lower as compared to using third-party logistics services. There is a lot of work and there isn’t a whole lot of time. At BIE, we have experienced and highly skilled Amazon Human Resources who can enhance your brand presence, improve Q1 sales in 2020, and give you analytical feedback of your conversions. Want to know more about our services? Just contact us for immediate assistance! Request a free consult this instant to avail of our consultation or subscribe to our mailing list to get instant updates for Amazon seller/ vendor central-based tasks. If you need professional help with your Amazon store management, contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Source and Sell Private Label Products on Amazon

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, LifeStyle, seller central, Technology / John

If you are planning to start your own e-commerce business, then to make some serious money, marketing private label products on Amazon is the best option for you. You can also take advantage of the fulfilment programs provided by Amazon such as Fulfilled-by-Amazon (FBA) Program and Merchant Fulfillment Network (MFN) to improve sales conversion. Here’s all you need to know about sourcing and selling private-label products on Amazon. Product Research For Private Label Products The first step would be to brainstorm product ideas and you can get product ideas from just about anywhere. For example, you can visit physical stores and see what’s hot & trending or you can ask regular customers which products make the most sale. You can also get product ideas from Amazon so always pay attention to the “New Releases” section and Amazon Best Sellers page. Keep looking for new products under different sub-categories. Social media is a great place where you can get new product ideas but you will have to do your own research to check what is trending by analyzing viral posts. Find the Target Market For Private Label Products You can sell anything on Amazon, even if there is little to no demand for that product. You can’t sell something that has too many competitors. You can easily come up with a great product idea but you also have to study the market and find out the best product for your audience. If you are a new Amazon seller then it might be your first product or you want to add a new product to your business. Our Amazon Product researchers have observed that many Amazon sellers waste their money on finding out what the best product to sell is. While searching for your winning product, you need to take care of pricing, shipping, availability for sourcing, product demand, seasonality, and competition. Find the Right Product Suppliers Now that you have an awesome product idea that you want to sell, you have to research product suppliers and manufacturers. For the perfect Private Label products, you have to research marketplaces like Alibaba, and IndiaMart which give you great product ideas. You can sort your results by minimum order requirements, materials, and price. You also get an idea about costs and other charges through this process. If you still can’t get the best supplier and manufacturer for your desired products, then Google is always there for you. Use the product name first as your search term and then mention the private label supplier at the end. Finalizing Logo Design and Packaging Once you get a few good suppliers, don’t order the products immediately. Request for a quote and samples first. You have to compare price quotes of multiple suppliers and also make sure that the products are up to your standards. There will be charges you incur such as shipping costs, import duties, and any other fees. Once you source the product, branding, design, and packaging come next. You can put your logo on the packaging and the product itself. Since it is a private label product, you have to make sure you design the product differently and not like the products already in the marketplace. When it comes to design, there are a lot of things to cover. For example, it might be a sample design with just a label or logo. Depending on the products, you might also have to do a full-scale package design that includes instruction booklets, an ingredients list, and other elements. Make sure the branding is done professionally as it plays a major role in your marketing and sales. At BIE, we have many services that enhance the brand and we have professional graphic designers on our team who guide you through the design process. Figure Out Your Fulfillment Strategy For an Amazon seller, product ratings matter a lot, and your shipping and fulfilment process has a direct impact, on your ratings and reviews. There are so many options available by which you can fulfil an order. But before making any decision, make sure you consider the costs of everything. There will be many costs such as shipping, picking, packing, warehousing, and logistics. You can fulfil your order in-house, that is on your own, or you can ship your private label products to Amazon’s warehouse, and the order will be fulfilled by Amazon. Nowadays, many Amazon sellers choose the Fulfilled-by-Amazon (FBA) program to fulfil their orders. It’s easy to get more sales using FBA and customer service is provided by Amazon. You can use third-party fulfilment centres or ask your private label product supplier if they offer fulfilment services. Basically, drop shipping. Whatever strategy you choose, keep in mind, ratings, and also make sure your supply chain works systematically. Amazon Product Listings Your next step is to ensure your product gets listed on your seller account on Amazon. Make sure you use high-quality and professional product images only. At BIE, we have an e-commerce product photography service where we offer you professional product images. The title is the most important element of your Amazon product listing. Make sure you use the brand name first in your title as it is a private-label product. After the brand name, make sure you use the keywords and search terms that the users could search. Your product title will define what you’re selling so make it as effective as possible. Once the title is done, including all the benefits and features of the product in the bullet points, is crucial. Here you can put some keywords that you want to target. Lastly, make sure you put all the information about the product in the description. The product description is the place where you can instruct the buyer and help them to make a purchase decision. The product description is your sales copy that will decide whether the product will sell or not. Sell Your Products and Start Advertising Once the listing is done, you can add more products and start selling. You

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