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Amazon FBA Product Research Guide 2021

Leave a Comment / Amazon, LifeStyle /

Millions of active users use Amazon as a portal to find and sell products to customers worldwide. However, it can be very challenging for new Amazon sellers to select suitable products to sell on Amazon. Every well-established Amazon seller has gone through the problem of choosing a bankable product. To make a huge profit as an Amazon seller, you need to carry out a proper market evaluation. It becomes crucial for Amazon sellers to perform Amazon FBA product research before diving into it. Things to Consider before doing Amazon Product Research: Niche selection Brand restriction Competition Selling fees Profit margin calculation Why Amazon Product Research is Important for Amazon Sellers? If you are an Amazon seller, Amazon Product Research will help you select the best product to sell on Amazon and help identify the pain points of your customers. It will also help track customers and improve product descriptions. Now, what do we mean by “best product”? Well, the best product should be something that generates high sales with a huge profit margin. The product should also get positive reviews from customers consistently. You can conduct your research either manually or by using a range of automated tools. Start Your Amazon Product Research with Amazon Best-Sellers Page Amazon portal is an excellent source for product research. You can carry out product research manually by checking Amazon’s Best–Sellers Page. The Amazon Best-Sellers page displays items that generate the highest sale in each category and subcategory.  Don’t Forget To Scout for Potential Customers Amazon’s Best Sellers page helps to spy on potential competitors by giving access to their product listings externally. If you understand how ASIN optimization works, have a look at their website if they have one. Look at their ratings, reviews, and product descriptions, to get an insight into their best-selling product. This process might require manual intervention but it does allow sellers to be more involved in the current rankings on the Amazon marketplace especially if you’re aiming for a place on the bestseller page. Automation is the quickest way to conduct product research You can conduct your Amazon Product Research automatically using automated tools. Some of the best-automated tools for Amazon Product research are Jungle Scout, Unicorn Smasher, AMA One or AMZ Tracker, Keyword Inspector, and Amachete. These tools don’t need manual effort and are the quickest, if you’re at a loss of time, and don’t have virtual assistance. Don’t forget the “Customer’s Also Bought” Section The “Customer’s Also Bought” section appears on the Amazon page whenever a customer checks out their items from the cart. This section displays the lists of products that other buyers consider while purchasing the previous item. You can also focus on the Sponsored Products and Frequently Bought section for better insight. Checklist For Product Research: Identify your customers Determine your customer’s needs Select the right product category Identify your customers Keep the right pricing for your products Some exceptional ways to generate a product idea: Amazon’s Best-Sellers list Amazon Basics Amazon Storefront Amazon’s Movers and Shakers Amazon’s Customers Also Bought section Amazon’s Sponsored Products Amazon’s Frequently Bought Together section Search for products on Pinterest Explore Shopify Stores Ebay’s Trending List Don’t Commit These Mistakes in your Product Research At Any Cost! Selecting a very small niche It’s important to select a niche that generates high sales and has a good profit margin. So, choose an active market wisely to sell your products. Don’t select products where profits are uncertain. Low pricing of products Don’t set up your products for an extremely low price by seeing your competitor’s prices. Doing so will deliberately destroy your income. Your pricing decision should be different from your customers. Selling Private Label products Don’t select an undifferentiated product to sell on Amazon. You can’t sell private label products like BBQ globes, Yoga mats, and Silicon Wedding rings.  Not calculating the profit margins New Amazon sellers commit this mistake. Newbies underestimate the impression of Amazon’s fee on the products they want to sell. It is vital to use a proper FBA calculator to calculate profit margins. Not improving the product If you find that your competitors have a lot of negative reviews and bad ratings for the products of your niche and you still can’t improve on that, you are committing a huge mistake.

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Amazon’s Vendor Purge – Is It Really Bad News?

Leave a Comment / Amazon, LifeStyle /

In a huge strategy shift, Amazon is reportedly going to purge small vendors, reserving Vendor central only for biggies like P&G, Sony, Lego, and other massive names. This news on the vendor purge came as a rude shock to many suppliers when Bloomberg first wrote about it last month. Much has been said and discussed since then and we have now arrived at a point where it is almost finalised and everyone is waiting for the official news to roll over. Why is Amazon doing this to vendors? “Third-party sellers are kicking our first-party butt. Badly,” – Jeff Bezos wrote in his Annual shareholder letter. This is not just a statement but a thoroughly researched statistical analysis put in simple layman’s language. Ask me how? In 2018, nearly 58% of Amazon’s total sales came from third-party sellers. In the present year, this is estimated to go even higher. This made Amazon think about pushing small vendors below $10M in annual sales to the seller central platform. Seller central is more profitable for Amazon It is hard to believe but Amazon is not making as much as we would like to hear from the Vendor central. Amazon has to hire more vendor managers and spend more on the logistics – for the fulfilment and shipping of first-party products. The cost will go further once Amazon implements its One-Day shipping program. Seller Central on the other hand is relatively easy in terms of logistics and Amazon gets a share of every single sale that is made. Small Vendors are posing a risk With the increase in competition, there is a rapid increase in counterfeit/ unauthorized products as well. With so many small vendors, Amazon is finding it difficult to properly vet, inspect, and dismiss the products that do not meet the quality standards. This directly or indirectly impacts the business model and affects customer satisfaction. Amazon had stopped issuing POs to thousands of such small vendors a few weeks back and kept them on hold until they reviewed their products. The third Party is less demanding This might sound surprising, but the third-party sellers are smarter – they put in extra effort and are self-sufficient with their own pricing, forecasting, marketing, and shipping. They strive to drive more traffic to the marketplace and provide exemplary customer service. Ultimately, Amazon gets a cut out of every sale by simply lending their marketplace and growing along with the millions of other sellers. Vendor Central, on the other hand, is a lot of work. They need to demand forecast, negotiate, buy, manage inventory, take care of logistics, and provide customer support. Amazon is simply unable to allocate that kind of human resources. Also, Amazon sells products at loss, in an attempt to win the “Buy Box” at times. There are tons of vendor manager posts unfilled since 2018 and that explains why first-party businesses growing double digits every quarter is long gone. So what’s going to happen to the small vendors? I would say it is a welcome move for vendors as seller central is in its best shape now than ever before. If you are a vendor, do not feel threatened by the sudden policy change. The transition to seller central is going to be rewarding. Far superior reporting Control over pricing Inventory control No chargebacks If you are a Private Label seller and have got Brand Registry done, you have access to Enhanced Brand Content, which is pretty much similar to A+ content in Vendor central, and you can also create your storefront page. In addition, there is a new Brand Analytics tool which is very similar to the Retail Analytics dashboard in vendor central but with limited metrics. Coming to campaigns, in seller central, you have sponsored products and sponsored brand ads. While product display ads are still not on the third-party platform, there is not much your missing out on as you can make the most out of these two. With Amazon’s new selling plan, you can reach customers in 10 countries for just $39.99 per month. Isn’t that good news? How to prepare yourself for the transition? Set up a seller central account Consider the FBA program to enjoy Prime benefits Work out on product profitability and re-price accordingly Optimize your listings as there is going to be more competition now Redefine your marketing strategy Take Away Never put all the eggs in one basket. If you haven’t explored other marketplaces, it is high time you stop relying only on Amazon. Walmart, ETSY, eBay, and Opensky are great marketplaces where you can list your products and expand your business. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Big_Internet_Ecommerce_Amazon_Listing_Optimization

Amazon Prime Day 2019 Is Nearing – Are You Prepared For It?

Leave a Comment / Amazon /

When it comes to Amazon, there are two big seasons – One, is the Holiday season, and the other is the most anticipated 36-hour Prime day season. It is almost mid-June and though we don’t know the exact date yet, we are sure that it will be sometime around the second or third week of July. It has been the second biggest sales day, compared to Cyber Monday, since its launch in 2015. There were nearly 100 million products purchased in the last Amazon Prime Day and it is expected to grow bigger this year. Source: Statista.com If you are yet to submit your deals and discounts, you would be disappointed to know that Amazon has closed all gates already. However, this is going to be the fifth year, and from the history of Prime Day, we have gathered a few pointers and strategies which sellers can implement to boost their sales and promote brand awareness. Let us walk through this quick guide on how to prepare for Amazon Prime Day 2019. Stock Up On Your Inventory Amazon Prime Day is only for sellers that are on FBA or Seller Fulfilled Prime. The days leading to Prime Day and following that are the busiest for folks at Amazon Fulfilment centres. Start forecasting and get your stock ready for shipment as 27th June 2019 is the last day for checking in your stock at the Amazon Fulfilment centres to participate in this year’s Prime Day. Below is a statistic on what people bought the most during Prime Day 2018. If you are fulfilling orders through Seller Fulfilled Prime, make sure your logistics team are prepared to handle the surge in the volume of sales. Remember, the fulfilment centres will be busy for a week or two following Prime Day, as many sellers will be restocking their supplies, and there will be a long processing time. So stock well in advance to make sure there is no running low on inventory. Plan Your Discounts Prime Day is all about deals and discounts – and there will be a lot of them! So how do you stand out? Sadly, the window for submitting your Lightning Deals is over – All you can do now is set up a Discount coupon to run promotions and/ or try Amazon ads. The best thing about coupons is you only pay for the ones that are redeemed, unlike lightning deals, where you need to shell out a huge chunk of money just to participate. Coupons are a great way to entice sellers. You can set up discount coupons for a fixed amount or for a percentage. Either way, do your math and see how low you can safely go without hitting hard on your margins. Amazon Ads Running Amazon Ads during the Prime Day season is still a matter subjected to a lot of debate. It is a known fact that top keywords will cost way too much and you will end up bidding more money. Examine your keywords and pick search terms that are doing well with a good CTR and invest only in that. Some experts advise running campaigns leading up to and during Prime Day but it should largely depend on your business goals. If you are looking to promote your brand awareness and do not mind bidding aggressively, you can consider this as an investment and make good use of the big day. But if you are just looking to see more sales, don’t beat around the bush and reserve your ad money for Prime day alone. Also, keep in mind to lower your daily budget and bids once Prime Day is over. Optimize Your Listing No matter how well thought your strategy is, if your listing doesn’t grab the buyer’s eyes, you will not see that bump in your graph on Prime Day. Work on the title, images, bullet points, product description, and A+/ EBC. Make sure you add the Prime day-related Keywords in backend search terms. If you are a big seller with hundreds and thousands of products, you can follow the 80:20 strategy and optimize only the top-performing ASINs to boost sales further. Engage With Your Customers If you have an active social media page, it is the right time to start engaging with current customers, promoting your discounts, and driving external traffic to your Amazon page. Document Your Game Plan Prime Day sales are going to be daunting especially if your brand is less than a year old and does not have enough customer base. Document your strategies step by step, measure the results, and analyze your approaches. You are going to be left with an amazing volume of data to plan your Q4 Holiday season sale better. If you need professional help with Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Troubleshooting and Optimizing Amazon PPC

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Succeeding in Amazon PPC and putting together all the profitable keywords is more of an art than a science. 70% of all online sales take place only from the first page of search results. A good sponsored products campaign should help your products gain a better organic rank as well. Let us take a detailed look at how to optimize Amazon’s PPC and make it more profitable. How Does Amazon PPC Work? Amazon PPC is its own advertising system that they provide for the sellers. Sellers set a daily budget and bid on keywords and keyword phrases for which they would want their advertisements to appear. PPC is more like an auction – the higher the bid, the better your ad placement will be. Remember, you only pay when someone clicks on your ad. However, clicking on the ad doesn’t guarantee any sales. There is no shortcut to success when it comes to PPC. You can’t just expect to set up a campaign and see it work. It is a cyclic process – you input data, gather reports, analyze, make an educated change, and let it rerun. This process of testing, refining, and retesting is continuous and takes multiple iterations before you finally arrive at the ‘sweet spot’. Here are some best practices which you need to understand before setting up your campaign: Setting up a Daily Budget – Higher your daily budget, the more frequently your ad will be visible. The algorithm knows that it will only need to display your ad as many times as needed to fulfil your daily budget. Pro Tip: Use the daily budget to your advantage to get the ads shown more frequently. Picking Relevant Keywords – The algorithm ranks the products whenever a search is made and the product is sold. i.e., for every conversion. In simple words, PPC helps you improve your product’s organic rank for certain keywords whenever it converts. So our ultimate goal is to not have a big list of keywords in the campaign but to have a handful of relevant keywords which could potentially convert and improve your organic rank. Pro Tip: Do not keep your major keyword in the campaign as it is generally the most expensive one. If you spend more than what you make, it is not really worth it. Try Both Automatic And Manual Campaigns – Both automatic and manual campaigns have their own distinct pros and cons. While an Automatic campaign helps you collect data through which buyers search your product and discover targeting opportunities, manual campaigns give you control and let you decide on how far you want to go with certain keywords. Testing the Match Types – Broad, phrase, and exact are the three different match types with which you can put together keywords in different forms. It is important to put the keyword match types in a separate ad group to test which match type is converting better. Understanding ACoS, CTR, and CPC – They are the KPIs of Amazon PPC campaigns. ACoS (Advertising cost of sale) is usually the one that is referred to as a key indicator. There are other metrics which you need to focus on. If the CTR (Click through rate) is lower than 1%, you need to revamp the keyword list and add more keywords that are relevant since the customers are not finding your product relevant for their searches. If the CPC (Cost per click) is high, you need to adjust the bids and optimize to achieve a lower ACoS. Add Negative Keywords – Do not underestimate the Negative Keywords tab in your campaign setup. This is often ignored and paid the least attention to. If used properly, Negative keywords will help you cut down the cost of the campaign. Ideally, after the initial test run, analyze the keywords and move the ones that are costing you clicks and no sales to the Negative Keywords list, so your ads won’t appear for those and you need not spend on them anymore.      Your Campaign is Still Not Profitable? If you have followed these golden rules and your campaign is still not profitable, then there can only be three kinds of problems. Let’s handle them one at a time. No Impressions No Clicks No Conversion No Impressions “No, or very few impressions” just means your ad is not getting seen by people. For some reason, the algorithm is not displaying your ad to the buyers for the search terms which you have set in your campaign. It could be because your product is not optimized for the keywords that you are running the ads for. If your ASIN is indexed for the desired keyword by searching, ASIN+ Keyword – if you get your product in the search results, it means your ASIN is perfectly optimized. If not, go back to the product listing and optimize your content with the relevant search terms. There may not be enough search volume which could be the case with small niches or the daily ad budget is set too low. Increase the budget and test the campaign again. No Clicks When you get lots of impressions but little to no clicks, it means your product listing is not very impressive at first look. Poor title or image Poor price point No Reviews These are the psychological barriers which are stopping them from clicking on your ads. Fix these and rerun the ads. No Conversions People see your ads and click on them but don’t buy them – this is frustrating. Again, the reason could be poor listing quality and reviews. You may have to work on all the images and provide adequate bullet points and descriptions with interesting features and values. Do not add any misleading information, especially in the title. Stay true to the product and sell it as it is. How to find the Right Keywords For Your Campaign? We have talked a lot about keywords and their importance. Finding the right bunch of keywords to

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US-China Trade War: Why You Should Consider Sourcing From India?

Leave a Comment / Amazon /

The US-China Trade war is getting more intense day by day. The tariffs were raised from 10% to 25% on the $200 billion products that are being imported from China to the US. President Donald Trump has been threatening to slap tariffs on the remaining $300 billion in products imported from China that have not been affected so far. This has sent jitters to e-commerce sellers who have based their business on Chinese manufacturers. The increase in labour costs, stricter environmental regulations, and the rise in raw material costs have been stressing out sellers. The tariff hike is only adding fuel to the fire. It is safe to say that sellers are now forced to move their supply chains away from China to cut down their costs. So what are the alternatives? It is a no-brainer to conclude by saying one should source away from China to save themselves from the tariff rise. Countries like India, Vietnam, and Mexico offer low labour costs and quality on par with Chinese products. However, China has been the world’s top manufacturer amounting to almost half of the products used and sold globally. They have decades of experience in providing a complete supply chain with smooth logistics. This is precisely what other countries lack. Source: www.8020sourcing.com India clearly has an upper hand over Vietnam in terms of labour costs. Although it is now removed from the GSP beneficiaries, the products that Amazon sellers would normally procure are exempted, and even otherwise, the overall cost is much lower compared to sourcing from China or other countries. India is technologically advanced and has years of hands-on experience, especially in areas like apparel, agriculture, automobile, and machinery. Let’s weigh the pros and cons of sourcing your products from India and how you can bridge the gap. Ease of Communication Chinese suppliers are notorious for their poor English which leads to misunderstandings between the sellers and suppliers. However, English is one of the primary languages and is widely spoken in India and we can expect to have fewer mishaps with Indian suppliers. Unique Products India is a house of labour-intensive handcrafts and hand-made products, jewellery, and apparel. India is very strong in customized products with original designs. You may find a lot of unique products which you can’t find in China or anywhere else. Low Labor Cost As seen in the table above, labour cost is very low in India compared to any other competitor countries with less strict laws and regulations. Smaller Orders Since Indian suppliers are trying to establish new business contracts with US sellers, many of them tend to allow unbelievably low MOQ (Minimum order quantity). This will definitely help sellers test new products and also start the business with minimum capital investment. Cons of Sourcing from India While India seems to be cost-efficient, it has its own set of drawbacks. Geographical location – India is further away from China. This will lead to a delay in the delivery of the goods. One can expect anywhere close to two weeks of additional shipping time compared to China. Poor Logistics – Unlike China, Indian suppliers are not equipped with the right logistics to provide end-to-end supply chain management. Inspecting products and performing quality checks – there are not many agencies in India to do an extensive inspection of products and analyze the standards. What to source from India? In 2018, India exported goods worth 58.9 billion dollars to the US and it is only going to increase in the coming years. India has been the most preferred sourcing destination for its labour-intensive handmade products such as woven cotton-based products, fashion accessories, gift articles, and home décor items. India is the largest manufacturer of Organic cotton in the world with a 51% share being exported every year and also a front-runner in exporting leather products such as bags, belts, and handbags. There are also many other noteworthy categories in which Amazon consumers will be interested. India’s top exported products in the year 2017-18 is as follows. Handmade jewellery and fashion accessories Organic chemicals Pharmaceutical products Electrical and electronic spare parts Apparel and clothing accessories Home décor products Leather products Agriculture and food sector How and where to find the right suppliers in India? Finding the right supplier in India is the most difficult part of all since Indian suppliers do not maintain their updated online catalogs. You can refer to the directory of manufacturers list on Alibaba or Global Sources. The more local option is to browse through Indiamart.com and www.tradeindia.com. Almost all suppliers who deal with exports have registered in these portals. However, you most likely won’t find their complete catalog online. Reach out to the supplier through email or phone and they will be glad to share the product catalog through personal message. You can also visit Trade shows that are being conducted exclusively for Amazon sellers where suppliers exhibit their products in one place. Also, in India, there are specific cities known for different products. Meerut and Jalandhar are famous for sports goods, Agra for Shoes, Kolkata for leather items, Tamil Nadu and Noida for Textiles, Assam and Darjeeling for Tea and so on. It is easy to apply a filter on the city that specializes in your product category. Enquire and ensure that they have experience in exporting goods to US or EU. It is understood that those that deal with overseas exports have better quality standards than those that deal with only domestic sellers. Plan a sourcing trip once you have shortlisted a good number of sellers. A lot of times the information provided on Alibaba and Indiamart are inauthentic and it is good to visit factories in person to understand capacity, quality, logistics, and other important aspects. Do a thorough background check. Get the company’s business registration numbers and check their credibility on government portals. Invest in a small amount and test the product with the lowest MOQ possible. Take advantage of the weaker rupee. Meghla Bhardwaj from Global Sources recently released a 47-page e-Book

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Big_Internet_Ecommerce_Amazon_Store_Management

Amazon Retail Analytics – ARA Basic Vs Premium For Vendors

Leave a Comment / Amazon, Technology /

Amazon Retail Analytics is a powerful tool provided by Amazon for its Vendor Central account sellers. Every vendor gets access to the ARA basic version once they set up an account and this package includes sales and inventory reports, catalog reports, and operational reports. The ARA Premium version comes at an additional cost and provides a lot more features to help sellers analyze their business more efficiently. Let’s see the difference between the ARA Basic and Premium versions in this blog. Amazon Retail Analytics Basic ARA Basic access is given to all vendors and it is, without a shadow of a doubt, the most powerful tool to understand metrics and reports. Currently, ARA Basic provides the following reports: Sales Diagnostics Traffic Diagnostics Operational Diagnostics Forecast and Inventory Planning Inventory Health All these reports can be filtered based on the brand, category, subcategory, product group, and replenishment code to include more details on the report. As the name suggests, the reports on sales & operations are basic, and the data history is limited, although it is free. ARA Premium ARA Premium is found under Reports -> Amazon Retail Analytics Premium. It comes at a cost of 30K per year subscription. It is more robust compared to the basic package and it provides a multitude of reports and data. ARA Premium provides access to the following and a few more: Reports on sales & operations Reports on traffic Reports on consumer behavior Data availability Customer reviews Scheduled email reports Real-time sale There are also different metrics available in ARA Premium. For example, In Sales Diagnostics, there is an additional metric called “Ship Revenue”. In ARA Basic, “Ship Cost”, is the only metric available. The other stand-out feature in the Premium package is the Search terms. Here, you get access to Amazon’s top 100 search terms. ARA Premium provides the vendor with a strong understanding of revenue and also provides insights, helping him understand where revenue is generated, what the competition is, what the customer behavior is, and most importantly, it provides ASIN level performance metrics. Simply put, it provides more actionable data and sorting options to help detailed analysis. Buying the Premium package is totally up to the seller and the stage at which he is in his Amazon journey. The Purpose of ARA Reports – How Do We Benefit From Them? By leveraging data from ARA reports, vendors can refine marketing efforts within Amazon and across other channels as well as drive traffic back to Amazon. As a seller, it helps you analyze the following in order to come up with actionable strategies. Traffic & conversion Content & visibility Availability Consumer behavior Returns Price, Lost Buy Box Competition The biggest challenge is analyzing a huge volume of data, interpreting it, and utilizing it, to make the necessary changes in the business model.

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Amazon Ads – Why They Are Indispensable?

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Product Photography, Digital Marketing Social Media, seller central /

Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

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