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How Amazon Sellers may use Social Media to Boost Sales and Profits in the Age of Social Shopping

Leave a Comment / All, Amazon Marketing, Digital Marketing Social Media /

You are aware of the value of having a significant social media following as an Amazon seller. Creating Amazon listings is essential as it helps to bring external traffic to Amazon listing, which helps in reaching a sizable audience of potential customers, increasing brand awareness, and establishing a distinctive identity for your business by developing a strong presence on websites like Twitter, Youtube, LinkedIn, TikTok, Instagram, and Facebook. You can also increase sales by promoting your Amazon listing on social media. The Best Ways to Use Social Media for Your Amazon Brand While exploring Amazon sales ideas it is important to utilize social media to enhance your brand’s presence and to bring in more external traffic to Amazon listing. The following advice will help you handle this marketing trend with nimbleness, originality, and analytical acumen. Investigate Your Audience in Depth It’s crucial to understand the essential characteristics of your customers, what motivates them to click “add to cart,” and what causes them to give up completely. You can create their ideal live shopping experience by getting to know your target audience inside and out, including their social media habits and motivations in addition to their demographics and psychographics. Select Your Platform Carefully It’s critical to choose the appropriate platform that balances the needs of your users with your social selling objectives because every platform has its quirks and niches based on the demographics of your audience. Keep the suggestions coming! Success in e-commerce depends heavily on customer evaluations, which motivate your customers to do the same and to ask questions or express their gratitude. Examining your Amazon reviews is typical, but you should also pay attention to reviews on Facebook, Instagram, and other sites. Consistency and patience go hand in hand The e-commerce industry has been forever changed by social selling, but when using it to build your brand, wait before expecting any quick wins. Pay close attention to trends and user behavior as they develop when you put time and money into the plan. Social media is not just a fantastic way to get in touch with possible clients; it can also be a formidable instrument for generating traffic for your listings. The secret is to intelligently use social media and capitalize on the distinctive aspects of each site. To learn more, get in touch with FabOnGo right away! BOOK A FREE CONSULTING CALL Get Free Consultation Amazon Service Management

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Source and Sell Private Label Products on Amazon

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, LifeStyle, seller central, Technology /

If you are planning to start your own e-commerce business, then to make some serious money, marketing private label products on Amazon is the best option for you. You can also take advantage of the fulfilment programs provided by Amazon such as Fulfilled-by-Amazon (FBA) Program and Merchant Fulfillment Network (MFN) to improve sales conversion. Here’s all you need to know about sourcing and selling private-label products on Amazon. Product Research For Private Label Products The first step would be to brainstorm product ideas and you can get product ideas from just about anywhere. For example, you can visit physical stores and see what’s hot & trending or you can ask regular customers which products make the most sale. You can also get product ideas from Amazon so always pay attention to the “New Releases” section and Amazon Best Sellers page. Keep looking for new products under different sub-categories. Social media is a great place where you can get new product ideas but you will have to do your own research to check what is trending by analyzing viral posts. Find the Target Market For Private Label Products You can sell anything on Amazon, even if there is little to no demand for that product. You can’t sell something that has too many competitors. You can easily come up with a great product idea but you also have to study the market and find out the best product for your audience. If you are a new Amazon seller then it might be your first product or you want to add a new product to your business. Our Amazon Product researchers have observed that many Amazon sellers waste their money on finding out what the best product to sell is. While searching for your winning product, you need to take care of pricing, shipping, availability for sourcing, product demand, seasonality, and competition. Find the Right Product Suppliers Now that you have an awesome product idea that you want to sell, you have to research product suppliers and manufacturers. For the perfect Private Label products, you have to research marketplaces like Alibaba, and IndiaMart which give you great product ideas. You can sort your results by minimum order requirements, materials, and price. You also get an idea about costs and other charges through this process. If you still can’t get the best supplier and manufacturer for your desired products, then Google is always there for you. Use the product name first as your search term and then mention the private label supplier at the end. Finalizing Logo Design and Packaging Once you get a few good suppliers, don’t order the products immediately. Request for a quote and samples first. You have to compare price quotes of multiple suppliers and also make sure that the products are up to your standards. There will be charges you incur such as shipping costs, import duties, and any other fees. Once you source the product, branding, design, and packaging come next. You can put your logo on the packaging and the product itself. Since it is a private label product, you have to make sure you design the product differently and not like the products already in the marketplace. When it comes to design, there are a lot of things to cover. For example, it might be a sample design with just a label or logo. Depending on the products, you might also have to do a full-scale package design that includes instruction booklets, an ingredients list, and other elements. Make sure the branding is done professionally as it plays a major role in your marketing and sales. At BIE, we have many services that enhance the brand and we have professional graphic designers on our team who guide you through the design process. Figure Out Your Fulfillment Strategy For an Amazon seller, product ratings matter a lot, and your shipping and fulfilment process has a direct impact, on your ratings and reviews. There are so many options available by which you can fulfil an order. But before making any decision, make sure you consider the costs of everything. There will be many costs such as shipping, picking, packing, warehousing, and logistics. You can fulfil your order in-house, that is on your own, or you can ship your private label products to Amazon’s warehouse, and the order will be fulfilled by Amazon. Nowadays, many Amazon sellers choose the Fulfilled-by-Amazon (FBA) program to fulfil their orders. It’s easy to get more sales using FBA and customer service is provided by Amazon. You can use third-party fulfilment centres or ask your private label product supplier if they offer fulfilment services. Basically, drop shipping. Whatever strategy you choose, keep in mind, ratings, and also make sure your supply chain works systematically. Amazon Product Listings Your next step is to ensure your product gets listed on your seller account on Amazon. Make sure you use high-quality and professional product images only. At BIE, we have an e-commerce product photography service where we offer you professional product images. The title is the most important element of your Amazon product listing. Make sure you use the brand name first in your title as it is a private-label product. After the brand name, make sure you use the keywords and search terms that the users could search. Your product title will define what you’re selling so make it as effective as possible. Once the title is done, including all the benefits and features of the product in the bullet points, is crucial. Here you can put some keywords that you want to target. Lastly, make sure you put all the information about the product in the description. The product description is the place where you can instruct the buyer and help them to make a purchase decision. The product description is your sales copy that will decide whether the product will sell or not. Sell Your Products and Start Advertising Once the listing is done, you can add more products and start selling. You

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Optimize Your Product Listing For Christmas Sales

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

If you plan on optimising your Amazon product listing for Christmas to get massive sales, we’ve got tips that will come in handy. It is tough to compete with top sellers during the Q4 season but that doesn’t mean you should lose out on business. In fact, the more you update and research, the easier it will be for your store to get noticed. A lot of Amazon sellers look for quick hacks when it comes to boosting visibility, but you can’t rely on black hat tricks. In fact, to ensure your account doesn’t undergo suspension, stick to Amazon’s guidelines, especially during the holiday season or during high sales periods.  Here’s how you can quickly optimize your product listing for Christmas sales if you want to be a profitable merchant this holiday season: Understand the Christmas Cheer! Know your clientele, more so during Christmas, because that is when they’re going to hit the shop button most. Irrespective of what category your product comes under, check out what your competition is selling, in terms of discount coupons, freebies, and add-ons. Do a study of their past customers, and maybe you’ll find something new to add to your listing. When you know your clients are on the lookout for Christmas presents, that is the time to act. Throw in a discount, give them free shipping, add promotional content on your web stores, and advertise using Amazon PPC. Does this sound familiar? Of course, it does. The trick though, is in the presentation, the text content, and how you use your keywords. Go to your seller central account, open each listing, and make sure you add keywords in the search terms that should have the word “Christmas”, as a part of the long tail keywords. This is known as targeting clientele who are specifically looking for Christmas gifts. Stock Your Inventory You’ve heard this before and we’re winging it again – stock up on inventory and keep extra stock of your highest-selling products. Christmas sales have a lot to do with understanding where you’ve hit your sales the most and which products have yet to sell out fast. If your inventory list has an “x” number of products that always have a high order volume, stack up, nice and good. If your inventory list has a “y” number of products that have yet to sell out, make sure you have enough. And most importantly, highlight those products in your ad campaigns. Cold Pipeline Needs Heating Up! We’re talking about products that rarely make it to your customers. Imagine someone looking for Christmas toys for their kids. If your store comes under this category – the toy category – then it’s important you recreate the content for such listings from scratch. Don’t upset the algorithm for those listings that already have good visibility. We’re talking about a cold pipeline here, and it’s your job to identify these products and redo the listing from scratch with a new set of keywords. Get a Festive Makeover If you’re familiar with A+ content, you know what we’re talking about. You don’t need a black hat trick to tip the scales in your favour for any of your listings. It’s all about delivering fresh content, doing quick research for the latest keywords, checking on what gets indexed and what doesn’t, and creating great informative copy. It’s perfectly alright if you don’t have EBC. Your Christmas makeover can also be in the form of redoing your brand profile on Amazon’s marketplace, with new banners perhaps. This can include adding fresh lifestyle images to your listing with a Christmas theme to them. Deliver something innovative that keeps with the holiday spirit and showcases its great functionality. Mobile Friendly Content 80% of e-commerce sales take place online via mobile phones. Don’t expect your customers to order using laptops if they are browsing on phones. Keep an eye on who checks your website, social media channels, and store pages. Your sale begins with a customer browsing around for a product and it converts into a sale once they find the perfect product. That is something which happens with great reviews, FAQs, and images, to visually give an idea about the product to the customer. You can download mobile-friendly templates for your landing page, and create ad copies that are simple to read and have enough CTA buttons. Don’t Forget Those Testimonials This is the time you need to highlight customer reviews and testimonials. Whether it’s in the form of an Amazon PPC ad copy or a Facebook campaign that includes your product listing’s link, it’s all about generating leads. There are many people who buy products after they’re done browsing social media channels. It is your job to grab a customer’s trust by creating ad copies that come from different angles. It could be a testimonials copy or it could be content that offers a discount coupon. It could be informative and lead the customer onto your page’s blog or it could be a lightning deal on Amazon. Find Your Magical Keywords Just like children find their magic and inspiration from adorable Santa Claus stories, you need to find your magical keywords. Only when your products start showing up is when you’ll start seeing higher sales. To get a customer, think like one. Here’s how you start. 1. If you’re a customer who wants to buy a product, you obviously know nothing about keywords. You will type in just about anything that describes what you want. And if it’s for Christmas, that word is going to be a part of the search. Let’s say you’re looking for Christmas lights, but you want a certain kind and type. You don’t know what it’s called and you go for common words like “Christmas light”, “Christmas lighting”, or “lighting accessories for Christmas”. 2. Once your customer finds something that he/ she wants, they click on that product. Don’t assume it’s a buy. Everyone surfs more and decides later. If your customer has a brand in

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5 Strategies for Snagging the Amazon Buy Box

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central /

Getting your share of the Amazon Buy Box is not an exact science, but these strategies can help. By focusing your attention on keeping your products Buy Box-eligible and expertly managing your inventory, you’ll have a better shot at getting your product in the Buy Box rotation. With the holiday season in full swing, you’ll want to do everything you can to maintain an edge over the competition. Q4 is a great opportunity to increase sales and build your brand. Don’t miss out by being unprepared! In this blog post, we’ll highlight five effective strategies for snagging the coveted Buy Box. What is the Buy Box? Sometimes referred to as the “Featured Offer,” the Buy Box is technically the “Add to Cart” and “Buy Now” buttons that allow buyers to skip the traditional shopping cart checkout process and go straight to one-click ordering. This is offered on each product detail page on Amazon. It can be incredibly beneficial to your sales, especially during the busy holiday season, when customers are trying to score a deal as quickly as possible! From a seller’s perspective, having your product in the Buy Box is a great way to beat the competition. Once you have it, though, you’re not guaranteed to keep it. The Amazon Buy Box rotates between sellers. Based on a variety of criteria, Amazon picks which accounts will have the Buy Box, so you want to do everything in your power to earn it. Let’s talk about some of the best strategies. Offer Fast Shipping Gone are the days when consumers were willing to wait weeks for a purchase to arrive. Today’s customers want their items as fast as possible. Amazon shoppers are expecting to receive shipments within 24 hours or less. There’s a lot of competition in the marketplace and you don’t want to be that one seller who can’t meet that expectation. One strategy is to offer your products through Amazon’s FBA program. You’re not required to do this, but being an FBA seller allows you to fulfil orders quickly, which can help you earn your piece of the Buy Box pie. Whatever route you choose, make fast shipping a priority. Stay in Stock You can’t sell anything if you run out of stock. Not only will this result in a loss of revenue, but it could hurt your reputation as well. Even repeat customers will be forced to look elsewhere if you’re not carrying the product that they need and when they need it. As mentioned, modern shoppers aren’t willing to wait for shipments and you shouldn’t expect them to. If winning the Amazon Buy Box is a goal (as it should be), you need a clear inventory management strategy. Build relationships and keep a close eye on your supply chain. This is important for many reasons, but it can also save you in a pinch. For example, if your order volume spikes, you might be able to fast-track your orders if you’re on friendly terms with your suppliers. Keep Your Pricing Competitive Even if your products are priced fairly, prospective buyers will always be looking for a better deal. That’s the thing about Amazon — people can compare prices in seconds. It’s essential that you’re aware of what’s happening in the marketplace so that you can remain competitive. With that being said, don’t undervalue your goods. Offering the lowest price isn’t a guarantee that you’ll win the Buy Box anyway. Instead, focus on developing a smart Amazon pricing strategy so that your prices are similar to other sellers. It’s a major undertaking and you might find it helpful and time-saving to use an Amazon repricer to stay in the game. Get Reviews If your products and prices are similar to those of your competitors, how can you stand out from the pack? By having a great reputation. How do you accomplish that? By getting product reviews. When two Amazon listings are virtually identical, buyers will be more likely to purchase from the one that has positive feedback from customers. Figuring out how to solicit feedback can be overwhelming, which is why many sellers rely on tools to help them create effective campaigns. In the end, building and maintaining a healthy Amazon seller reputation is worth it for three main reasons. It shows Amazon that you’re committed to providing excellent customer service, it gives buyers confidence in your products, and it can give your ASINs a boost. All of those things can help you win and keep the Amazon Buy Box. Maintain a Healthy Seller Account Are you paying close attention to your seller account health? It doesn’t matter if you’ve been too busy to keep track of how you’re doing, because Amazon is always watching. The company is obsessed with making customers happy and they closely monitor sellers to make sure they’re getting the job done. To ensure that you’re meeting buyer expectations, Amazon looks at metrics such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate. Your performance will impact your ability to win the Buy Box and why shouldn’t it? The sellers who go the extra mile are the ones who deserve it. Give yourself the best chance at getting a share of the Buy Box by keeping your account healthy. Get Ahead of the Competition By keeping your seller account healthy and committing to impeccable inventory management, fast shipping, and competitive pricing, you put yourself in the best position to reap rewards during Q4 and year-round. Running an Amazon business takes a lot of effort. Come up with a plan of action for snagging the Amazon buy box and follow through. BIE’s Amazon Human Resource services can provide you with the help you need for running your store on the Amazon marketplace. You can find all the services required to grow and enhance your digital brand worldwide on a single platform. Our Amazon Human Resources are multi-skilled and can efficiently handle different aspects of your store, right from providing analytical reports of

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Why Your Store Needs Amazon Virtual Assistance?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

It’s natural to be confused about hiring virtual assistants for managing your store on Amazon, but different sellers have different business objectives, and the most common of them is staying up-to-date. Whether you are new to Amazon seller central or a top seller on the Amazon marketplace, you should hire an Amazon expert for complete store management. Things To Consider There are some requirements you should have as a top Amazon seller before hiring Amazon virtual assistance. Whether you deploy a team of professionals or a single service expert, you need assistance that perfectly fits your business. A team of Amazon experts will make sure your store is always up to date and that your content is revised as per Amazon’s changing guidelines. There are some basic requirements you should expect from an Amazon VA (virtual assistant) and such services include: ASIN Optimization To improve product visibility on Amazon, your VA should be conducting routine checks on the content like in the product description, search terms, and bullet points. This means that as an amazon human resource, your products should be optimized accordingly. Right from competitive research of keywords and ranking, to generating high-quality content, that is specifically (Amazon-rich) keyword based, your VA should enhance the product’s visibility so it ranks higher on Amazon’s marketplace. This ensures you get higher traffic with customers being directed to your product’s page. This process includes generating high-value content that contains keywords that are indexed regularly. Amazon A+/EBC Content Creation Every seller on Amazon receives the bonus of creating A+ templates for their listings to enhance brand awareness and product visibility. This process of generating A+ content, and understanding the guidelines of the different templates present on seller central, are unique assets of an amazon human resource who’s trained in Amazon content generation & marketing. The templates allow you to feature up to six unique facts about your product, including banners, high-quality images and brand history. The tricky part is getting your content approved on Amazon because there are many sellers who face a backlash when their A+ is rejected. For example, your EBC submission can face rejection if your logo contains “trademark” or “copyright” symbols, and there are certain words you cannot use in the content. FBA Program – Setting Up Your Account An expert Amazon VA will help you create your FBA account or can assist in converting the FBM into an FBA account. Apart from preparing your products for shipment, the amazon human resource will also ensure that proper labelling is done by downloading barcodes for each unit. Tracking and checking on the units during shipment once they arrive at the warehouse is another task your amazon human resources must ensure. In case of missing units, your amazon human resources will contact customer support and mandate your amount be reimbursed. Inventory management is another major task your amazon human resources should be aware of to ensure your products never run out of stock, especially during the holiday season like Black Friday and Christmas. Conceptualizing Amazon Infographics If you find Amazon virtual assistance in a single platform, you’re lucky because a team of professionals can ensure you receive more than a single benefit. Image services. If you’re an Amazon seller, your product’s presentation is of utmost importance especially if you intend on regularly optimizing the content. While basic e-commerce tasks should be handled at the backend, receiving premium services in the form of Amazon infographics is a huge boost. The process involves upgrading simplistic product images with enhanced brand images that describe all features using both graphics and text. Does Your VA Offer Competitor Analysis? Don’t get confused between an Amazon copywriter and an Amazon Human resource. Find both solutions in one. A thoroughbred copywriter will possess the skill set of writing optimized ad copies, and split testing and will also conduct ASIN optimization. Competitor analysis is another vertical of content management and it includes: Auditing Amazon product listings Checking reviews of competitive listings Finding target keywords used by your competition Study ad campaigns set by your competition Competitive listing’s price and monthly sales estimation Amazon Sponsored Ads Now, this part of your product marketing strategy might get tricky so here’s a quick tip. Hire an expert VA who understands PPC in general and has the ability to monitor, track, and report competitive PPC campaigns. Since Amazon offers sellers the chance to boost their sales during the holiday season, using sponsored ads with high-converting keywords, is a must. Your amazon human resource must know how to set up both manual and auto campaigns, ensure a low ACOS rate, and never forget to stop an automated campaign. Understanding demography is a huge bonus and if your amazon human resource knows where your sales hit the highest, and gives an in-depth knowledge of your best clientele, you’re in for a treat. What about vendor central? Here’s everything your amazon human resource should be following if you’re a vendor and are looking for apt services: Checking the status of inventory, sales, and return numbers Checking PO to see if they’re submitted, pending, and correct Check any issues that might occur with the invoices Check for vendor returns Check for chargebacks and how to resolve those issues Check the status of existing disputes and case logs Check for coupon recommendations Conduct routine operations like new order confirmation, incomplete/ pending shipments, product submissions, order confirmation slip submission, POD submission, and vendor operational performance. BIE will not only help you with day-to-day store management activities but also help create highly optimized product listings, process customer orders, update and manage inventory, analyze competitors, and provide complete customer support. It’s difficult to stay focused on research & development when your backend operations are filling the clock. So, if you do want to work on your business strategies in peace, hire Amazon virtual assistance from a multi-purpose platform.

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Amazon Review Management and Down Voting

Leave a Comment / All, Amazon Marketing, Digital Marketing Social Media, seller central /

When you’re scrolling through Amazon, looking for your next purchase, what’s the first thing you check after the product title and price? For most of us, it’s the reviews. Those little stars and customer comments can make or break a sale, influencing our decisions in ways we might not even realize. But there’s more to Amazon reviews than meets the eye. Whether you’re a seller trying to boost your product’s visibility or a savvy shopper looking to make informed decisions, understanding the ins and outs of Amazon’s review system is crucial. Through this detailed article, we’ll dive deep into the world of Amazon review management and the controversial practice of down voting. We’ll explore strategies for sellers to effectively manage their reviews, tips for shoppers to spot genuine feedback, and the potential future of online reviews in the e-commerce giant’s ecosystem. The Power of Amazon Reviews: More Than Just Stars Building Trust in the Digital Marketplace In the vast world of online shopping, trust is currency. When we can’t physically touch or see a product before buying, we rely on the experiences of others to guide us. This is where Amazon reviews come into play. They serve as a digital word-of-mouth, bridging the gap between the virtual and physical shopping experience. Consider this: a study by BrightLocal found that 87% of consumers read online reviews for local businesses in 2020. While this statistic isn’t specific to Amazon, it highlights a universal truth – people trust people. When we see a product with hundreds or thousands of positive reviews, it’s like getting a stamp of approval from a crowd of satisfied customers. But reviews don’t just build trust; they set expectations. Detailed reviews can prepare buyers for everything from the product’s size and color to its durability and functionality. This alignment of expectations often leads to higher customer satisfaction, as buyers know exactly what they’re getting into. Driving Sales and Visibility: The Seller’s Perspective For sellers, reviews are more than just feedback – they’re a powerful marketing tool. Here’s how positive reviews can boost a seller’s success on Amazon:  Improved Search Rankings: Amazon’s A9 algorithm, which determines search results, takes into account a product’s review score and the number of reviews. Products with more positive reviews tend to rank higher in search results, increasing their visibility to potential customers. Enhanced Conversion Rates: A study by Spiegel Research Center found that displaying reviews can increase conversion rates by 270%. On Amazon, where competition is fierce, this can make a significant difference in sales volume.  Buy Box Advantage: The coveted Buy Box – the box on a product detail page where customers can begin the purchasing process – is more likely to be won by sellers with better overall performance, including higher review ratings.  Social Proof at Scale: Each positive review acts as a personal recommendation, creating a snowball effect of trust that can lead to exponential growth in sales.    Amazon’s Review Ecosystem:  Types of Reviews: Not All Feedback Is Created Equal  Amazon’s review system is multifaceted, offering various types of feedback that carry different weights: Verified Purchase Reviews: These are the gold standard of Amazon reviews. They come from users who bought the product directly from Amazon, not from a third-party seller. Amazon highlights these reviews because they’re more likely to be genuine and based on actual use of the product. Non-Verified Reviews: While these reviews are still visible, they don’t carry the “Verified Purchase” badge. They might come from users who received the product as a gift or purchased it elsewhere. While they can still provide valuable insights, they’re often viewed with more skepticism.  Global Ratings: This is the overall star rating you see at a glance. It’s an average of all ratings given to the product, both verified and non-verified.  Customer Images and Videos: These visual reviews can be incredibly powerful. They show the product in real-world settings, often highlighting features or flaws that might not be apparent from the seller’s professional photos.  Editorial Reviews: Often seen on book listings, these are professional reviews that can lend additional credibility to a product.  Amazon’s Review Guidelines: Playing by the Rules Amazon has strict guidelines to maintain the integrity of its review system. Here are some key rules:  Authenticity is Key: Reviews must be honest and unbiased. Amazon prohibits fake reviews, whether positive or negative.  No Incentivized Reviews: Offering any kind of compensation in exchange for reviews is strictly forbidden. This includes free products, discounts, or monetary incentives.  One Review Per Product: Customers are generally allowed to leave only one review per product, with some exceptions for updated experiences.  No Promotional Content: Reviews should not include promotional material or links to other products or websites.  Respect for Intellectual Property: Reviews cannot include copyrighted material without permission.  Understanding these guidelines is crucial for both sellers and shoppers. For sellers, violating these rules can lead to serious consequences, including account suspension. For shoppers, knowing these rules can help in identifying potentially fake or manipulated reviews.  Review Management: A Critical Skill for Amazon Sellers  The Impact on Your Bottom Line: Reviews and Revenue  For sellers on Amazon, effective review management isn’t just about maintaining a good image – it directly impacts the bottom line. Here’s how:  Conversion Rate Boost: Products with higher ratings and more reviews tend to convert better. A study by Profitero found that moving from a 3-star to a 5-star rating can increase conversions by as much as 12%.  Pricing Power: Well-reviewed products often command higher prices. Consumers are willing to pay more for items they perceive as high-quality and low-risk.  Reduced Returns: When customers have accurate expectations set by honest reviews, they’re less likely to return products, saving sellers money on return shipping and restocking.  Ad Performance: Products with better reviews often perform better in Amazon’s advertising platform, leading to a better return on ad spend.  Building Brand Reputation: Every Review Counts In the world of e-commerce, your brand reputation is everything. Here’s how review management contributes to brand

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Amazon Ads – Why They Are Indispensable?

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Product Photography, Digital Marketing Social Media, seller central /

Amazon is a perfect place for any seller to start selling products to interested buyers and foster a successful business. There is literally a world of sellers out there with over 500 million products on Amazon.com alone, resulting in cutthroat competition. For newly launched products and lesser-known brands that are riding low on popularity, it is even more difficult to gather traction and visibility. If your product doesn’t appear on the first few pages of the search results, it is less likely to be discovered by buyers. This is where Amazon ads come into the picture and they are here to stay. Amazon Ads Amazon Ads are God sent for sellers to help their products appear on the first few pages. Sellers can run campaigns and bid on keywords relevant to their product with the aim of appearing on the first page. The catch here is identifying and bidding on the right keywords that convert. There are two types of ads. Headline search ads and sponsored product ads that are based on bidding keywords. Headline Search Ads Headline search ads (otherwise known as banner-style ads) can display three products and also have a short copy and a graphic image along with the ad. The brand can alter this graphic according to their will so as to make it more attractive to a customer. These ads are generally linked to the brand store page where the customer can view the entire collection of a particular brand. Headline search ads have the advantage of utilizing prime real estate. They appear at the topmost section of the search results page but can also appear at the middle or bottom depending on the device with which the customer is viewing. Sponsored Products Ads Sponsored products are ads that link to a single product. They are placed immediately after a headline search ad or can also be present at the top if there is no headline search ad. They are spread throughout the search results and an average Amazon customer won’t be able to make out that it is an ad as it is often mixed up with the organic results. Unlike headline search ads, sponsored product ads don’t have any provision to add a copy or graphic. Benefits of Amazon Ads Ads dominate the search results page. As a brand, it is wise if you bid on high-converting keywords and win this space. Increased Traffic: The first benefit of Amazon ads is that it drives traffic to your listing. It goes without saying that the listing should be optimized with the right titles, catchy images, and informative bullet points to convert the impressions into clicks and sales. Most customers browse only the first page of the product listing and if your item is there at the top, you have hit jackpot. Increased Brand Awareness: A successful ad campaign makes people aware of your products and helps in building a positive image. High impressions and low clicks are often considered to be an unsuccessful campaign but it is not always the case. You may be selling a niche product which is new to the market and one of its kind which people are not aware of and unsure of to try. The campaigns though will help in generating impressions and it helps in getting that much-needed initial exposure. Increased Sales: This is the ultimate aim of running any ads. A successful campaign translates into more clicks, increased traffic, and more sales. It is also possible that the brand in general sees increased sales even for the items that are not advertised. However, it is important to have an optimized product detail page to reap the best out of the ads. Improved Sales Rank: Every product on Amazon has a sales rank based on how well the product is performing in terms of sales volume, feedback, and reviews. Increased sales will eventually help the product climb up the rankings and result in increased organic visibility as well. Ads Are For Everyone Now if you think Ads are only for newbies, you are totally wrong. Amazon is highly competitive and the competition is only getting more aggressive with every passing day. Even big brands are not ready to lose out on the prime real estate. Everyone wants to appear on top. The one who bids high and bids smart is the winner. If you are able to crack a successful ad campaign on Amazon, you have landed on a goldmine. Let BIE with our best marketing tools and Amazon experts run a winning campaign for you. Do get in touch with us for more details.

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