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How to Build a Sell-Friendly Amazon Storefront

Leave a Comment / All, Amazon, seller central / John

Storefronts, which are accessible to brand-registered merchants, let companies promote all of their products in one place, feature outstanding writing, photography, and graphics, and customize with distinctive branding and logos. You can draw customers in with an optimized Storefront and utilize it as a landing page for adverts. Steps for Setting Up an Amazon Store Amazon listing optimization is very important to attract potential customers. Given below are the steps on how to do Amazon listing optimization: Collect Your Branding Assets: Just like other product listings or brand assets on Amazon, your Storefront is an extension of your brand. It needs to have the same visual identity as any other branding assets that your business maintains, such as your own website and physical stores. With all of your brand materials in one location, your team can more effectively communicate your message and value to customers and establish a consistent, simplified identity across all platforms. Develop a storefront strategy: A storefront can be used to inform customers about the many items you offer, to provide more information and unique use cases for individual products, or simply to boost conversions by establishing a strong brand presence on Amazon. Create Creative Materials and Photos: Organizing all of your creative assets, product listings, unique graphics, and images, even embedded movies, and banners, is necessary when creating your storefront to support your brand presence. While authentically portraying the brand’s visual identity and message, the Storefront’s visual design must effectively communicate the pertinent content—and the intended action—to consumers. Invite comments and edits: Given how many brands rely on Amazon as a significant retail channel, there should be sufficient feedback on this initiative. Your storefront should be examined by your sales, marketing, operations, and even financial teams to make sure it is sending the proper message and is ready for success. Publish and Refine: Make your storefront public and begin attracting clients with paid advertisements and other methods. Track Store Insights, adjust, and modify your Storefront as required in light of consumer interactions, new trends, and the development of your business over time.

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What Are the Advantages of Amazon Product Variations and How to Create Them?

Leave a Comment / All, Amazon, seller central / John

Customer appeal should be your main priority when selling things on Amazon. But because every customer has different preferences, it’s important to design your products to appeal to a variety of customers. Amazon product variations come into play in this situation. You can place a group of related products on the same product page with a variation if they come in different colors, styles, or sizes. These variations demonstrate to customers how they might alter the product, contrast similar goods, or even upsell them to a superior model. Advantages of Amazon Product Variations Variating your products is one approach to make them more noticeable if you have some that have fallen far down in the search results. The length of time you can maintain a customer’s attention increases when you list a variety of products. Utilizing variants increases the likelihood that a consumer will convert to your listing by allowing them to stay on the page longer. Your listings’ success with the Amazon search algorithm, the growth of customer reviews, and your overall marketplace presence are all improved when you increase exposure with variations and raise conversions. Ways to Create Variations to Drive External Traffic to Amazon Listing Through the Variation Wizard, registered Amazon merchants can create variations. The processes for building a new parent-child variant family are listed below. Keep in mind that you should confirm that the goods you add are related to the same parent SKU. Visit the Variation Wizard and then download the appropriate template for your category. The tab labeled “Valid Values” has a list of themes. Unfortunately, you are unable to create a variation for that category if you don’t see any variation themes. You must make your parent item and each child item once you’ve decided on a theme. Be careful to include precise information about the variant theme in the product specifications in case you wish to revisit it in the future. Brands can edit, add, or remove variations at any time depending on new product launches and client demand. Size, color, or fragrance are the three main types of variation themes. You can maximize your sales and attract people to your listings by creating variations and by using appropriate Amazon product photography to project your product in the best manner. Visit the Big Internet Ecommerce website to gather more information and get the best professional assistance.

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Types of Suppliers For Your Amazon Store

Leave a Comment / Amazon Marketing, seller central / John

Your supplier is a business partner, and business partners can be either your best ally or your worst fear. Similar to how you would choose a business partner, you must exercise caution while selecting an Amazon FBA Wholesale Supplier to maintain a productive, reliable partnership as your business progresses. Types of Suppliers for your Amazon FBA Wholesale Store For this article, we’ll discuss the four most common types of suppliers for your store: drop shippers, retailers, wholesalers, and liquidators. Dropship Suppliers – Dropship suppliers are a common choice for online merchants. They manage your Amazon FBA Wholesale inventory and dispatch supplies on your behalf. Below are their advantages: No Inventory Management – Keeping an inventory in-house requires a significant amount of room and the extra work required to manage your distribution operation. One of the primary advantages of working for a dropship supplier is that you avoid having to deal with all of this. Low Operating Costs – Rather than purchasing a large number of goods and then feeling compelled to market them, you pay the retailer for products as they are sold. This lowers the overhead expenses and exposes you to less financial pressure. > Wholesalers – Wholesalers allow shop owners to purchase a vast quantity of goods at a significantly reduced price. The more items an owner orders from a wholesaler, the greater the discount on the order. Advantages of wholesalers are: Cost-Effective – Cost is the primary consideration for Amazon FBA Wholesale vendors who want to work with a wholesaler. Purchasing in bulk lowers the per-item costs, allowing you to provide more attractive pricing to your customer. Simplicity – To work with a wholesaler is a simple and straightforward task. A single wholesaler will supply a diverse range of goods. Liquidators – Additionally, and even more flatteringly, liquidators are referred to as wealth recovery experts. Liquidators acquire vast quantities of overstocks, refunds, closeouts, and related unsold merchandise. After that, the liquidator resells these products on the market in bulk, repackaged bundles in varying sizes. The Main Advantage of a liquidator is: Excellent Price Of Item – Since liquidators are in a hurry to make profits, they sell goods at less than a fair market value, which means you get an outstanding per-item profit and a bit more bargaining power. Manufacturer – They deliver competitive rates but frequently demand large minimum orders, which means you must pay a significant amount up front. They are excellent choices for more experienced Amazon FBA Wholesale vendors with access to services but can be difficult for a brand-new shop. Some of their advantages are : Low Cost Per Unit – As compared to liquidators and wholesalers, manufacturers may have a firm per-item price, but they are often less amenable to negotiation. Customization Possibility – You can make a manufacturer produce a package to your specifications or even personalize it, which can be an excellent selling point for your business. A scam supplier will cost you a lot of money. Hence, we hope the above blog helps you to identify the right kind of supplier for your Amazon shop. BOOK A FREE CONSULTING CALL

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Boost your Sales and Build your Brand with External Traffic

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central, vendor central / John

It’s a well-known fact that Amazon is the most dominant e-commerce store in the world, where you find almost all products under the sun. Brand recognition and the largest customer base make Amazon the best choice for sellers to reach the maximum number of users and build their brands. Whether you are a brand-new seller on Amazon or an established one, it might be hard for all your products to get listed at the top of Amazon search results. Have you put all the effort in, like Product listing optimization, Amazon PPC, and Competitor analysis to rank your products and drive traffic to your product listing page and still not getting the desired results? Do you know that most customers only go for the products ranked on the first or second page of Amazon search results? If your product doesn’t show up on the top pages, you lose to your competitors. Don’t worry. Here is the best solution – external Traffic, a powerful tool to drive customers to your product listing, separate yourself from your competitors, and boost sales. What is External traffic? As an Amazon seller, you might be more familiar with the word Traffic, which means driving customers to your product listing page. The more traffic to your listing page, the more likely you’ll see conversions. Traffic to your product listing can be internal or external. Internal traffic is when a customer finds your product from the Amazon search results or clicks on one of your sponsored ads in the Amazon store. Of course, Internal traffic is essential to boost your sales. But it is not the only way to drive traffic to your products. You can attract customers and drive them to your product listing on Amazon from outside the Amazon site. This is called external traffic. Simply put, external traffic is driving customers to your products from external channels. Why is External Traffic important for Amazon Sellers? External traffic is as important as other strategies like Product Listing Optimization and Amazon PPC. It helps increase your business value, widen your customer base, improve sales velocity, and helps you stand out from the competition. Skip your Competitors When a customer enters a keyword for the product they search for, Amazon displays hundreds of products on the search results pages based on their ranks. Each product on Amazon has many competitors and every seller puts their best efforts to optimize their product listings and improve their rankings on Amazon search results. Despite all your efforts, it’s not always possible for all your products to get ranked on the first page of the search results. This is when external traffic comes to your rescue. You can drive customers to your product listing directly from external sites like Facebook or a blog post. You don’t have to compete with other products on the Amazon search results page. Therefore, driving customers from external sites helps to avoid competitors and helps drive sales. Build Your Brand Customers who buy your products on Amazon are not your customers. They are Amazon’s customers. People trust Amazon because it is an established brand. A brand represents the people’s perception of a company’s reputation and creates a positive impression of your business among consumers. Building a brand in today’s digital world is a lot easier than ever before. You can connect and interact with a target audience directly through several channels and communicate the values that distinguish you from your competitors. External channels like social media help you build long-term relationships with customers and play a significant role in establishing credibility and enhancing your brand’s awareness among consumers. Build a Customer List One of the greatest advantages of driving traffic from outside sources is that you can reach out to customers before they reach Amazon. You can get the contact details of a prospective customer, such as an email address, and build a list, with which you can run marketing campaigns, offer promo codes for your newly launched products, build a long-term relationship with your customers, and raise your brand awareness. Boost your sales and organic rankings By driving the customers to your product listing page on Amazon, you are indirectly increasing the traffic to the Amazon site itself. This can potentially increase your product ranking on the Amazon search results page. More people buying your products means more sales velocity, which improves the organic ranking of your products. How to Start Driving External Traffic 1. Optimize your product listing Before you start sending any valuable traffic to your product listing on Amazon, ensure that your product description gives clear insights to the users about the product and is simple and easy to read with bullet points. Your images should be clear, professional, and should be able to convey the benefits of your product. 2. Select a channel Though there are countless channels to drive external traffic to your product listing page, not all the channels are effective to raise your sales. You need to pick a channel that has a high customer base, where you have a fair chance to engage with potential customers and get your ads to reach the right people. 3. Targeting Finding your target audience is crucial to driving external traffic to your Amazon Product listing. Not all people are interested in buying your products. You want to target only those who are interested in your products. Any audience that is unlikely to convert is a waste of your investment. The best way to find the right audience is to define the interests of your ideal customers, who are more likely to purchase your product. Choose the audience who will see your ads. Proper targeting not only lowers your cost of running the ads on external channels but also improves your ROI and boosts your sales. 4. Define your goals Defining your goals helps you plan an effective strategy to get a lot of people through your sales funnel. Why are you driving external traffic? What is your main objective?

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A Beginners Guide to Advertising on Amazon – Amazon PPC & Types of Amazon Ads

Leave a Comment / Amazon, Amazon Marketing, seller central / John

What is your end goal as an Amazon seller? Boost the products’ visibility, drive traffic to the product listing page, target the right audience, and generate leads. Thousands of sellers sell the same product as yours on Amazon. As an Amazon seller, you might have implemented many strategies like product image optimization, A+ content in your product listing, Amazon competitor analysis, and a lot more to achieve your goals. Are you sure that all your strategies boost your products’ visibility? Do they effectively target the right audience for your products? All these effective strategies may help increase your product’s rank on the Amazon search results page, but not necessarily generate leads. Have you tried Amazon advertising (Amazon PPC)? Amazon PPC is the most effective strategy that helps increase the visibility of your products and boost sales when other options won’t work out. Advertising with Amazon Ads increases your brand’s awareness and helps you reach new customers. With Amazon Ads, you can choose how, when, and where you want your products to reach customers. Whether you are an established Amazon seller or a new Amazon seller who has no idea of what Amazon PPC is and how it works, you are at the right place to get simple and useful insights about Amazon PPC. What are Amazon Ads and Where do they appear? Have you seen a Google Ad? Everyone might have seen them on the first page of Google search results when they type in a query on the Google search box. Just like Google Ads, Amazon Ads appear on the top pages of Amazon search results as well as individual product pages, increasing the visibility of your products to the customers. It is also popularly known as Amazon PPC or Pay-Per-Click. In simple terms, it is an Amazon Ad that costs the advertiser (Seller) only when a user clicks on the Ad. You pay a fee only when a customer clicks on your ad and you can set the maximum cost for each click by the Amazon shopper on your product ad, which helps you plan your budget for your PPC campaign. How does Amazon PPC work? Amazon PPC or Amazon advertising works on the model of auction. The sellers on Amazon bid for the most popular search terms related to their products. The highest bidder wins the auction and gets their Ad displayed at the top of the search results page which is the highest ad rank (i.e., ad rank = 1). The highest bidder pays only the amount of the second-highest bid. Click here for more information on Troubleshooting and Optimizing Amazon PPC Is it worth investing in Amazon PPC? Of course, Yes. There are a plethora of reasons. Amazon is the most popular online shopping platform and the most visited e-commerce site in the United States. According to a survey, Amazon has over 2.64 billion visitors every month and 66% of Amazon users who are ready to purchase, start their online product research on Amazon. There are about 120 million products on Amazon and for each product you sell, there are hundreds of competitors. While your organic ranking places your products in the search results naturally, the visibility of your products on the first page of search results is equally important and can be accomplished with Amazon PPC. Benefits of Amazon Ads Amazon Ads, if created and managed properly, can: Increase the visibility of your products, but you only pay for clicks. Increase your product’s reach (Brand Awareness) on the platform. Increase your product’s organic ranking. Increase sales at a faster rate. Help you stand out among competitors. Types of Amazon Ads As an Amazon seller, you need to know the types and details of Amazon Ads before you decide to start making Amazon Ads for your products. Amazon features 3 types of Ads. Sponsored Products Ads Sponsored Brands Product Display Ads A brief on the types of Amazon ads 1. Sponsored Products Ads When an Amazon shopper searches for a product with a keyword that matches with yours, your ad will be displayed on the search results. Therefore, keyword selection and keyword bidding are valuable strategies for Amazon sellers for a successful Amazon Ad campaign. Assign the more relevant keywords to the products you choose to advertise and then enter the cost-per-click bid to boost your product’s visibility to the customers and promote your sales. Where do Sponsored Ads appear on Amazon? These Ads appear at the top, the bottom, and at the right of the Amazon search result pages and on the individual product listing pages. Sponsored product ads will only appear if the seller owns the Amazon buy box. Sponsored Products is a pre-paid service. You need to pay in advance to enable your Ads on Amazon search results and your advertising spends will automatically be debited from your advanced paid amount. 2. Sponsored Brands Sponsored Brands, previously known as Amazon Headline Search Ads, are also cost-per-click Ads where you can target keyword-targeted Ads, but unlike Sponsored Product Ads where you can promote only one product at a time, Sponsored Brands allow you to promote up to three of your products at the same time. Sponsored Brands appear at the top or alongside or within the Amazon search results. Using Sponsored Brand Ads allows the shoppers to go either to your custom landing page or the brand’s store when they click on your brand logo or to the product detail page when they click on the product. You can also use customized messages to help shoppers perceive your brand in a certain way. Sponsored Brands are a great way to grow your brand’s awareness among Amazon shoppers and build your product portfolio. (Click here to know how) 3. Product Display Ads Unlike the previous two types of Ads which are keyword-targeted, Product Display Ads are targeted on the behavior of Amazon shoppers and their interests. Product display Ads help your products reach the right audience based on the customers’ shopping activities and those who showed

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Sourcing Products to Sell Wholesale on Amazon: 2020 Guide For Selling Wholesale on Amazon

Leave a Comment / All, Amazon, Amazon Marketing, Amazon VA, seller central / John

You would be surprised to know that the number of third-party sellers on Amazon exceeds the 2 million mark. It is through these sellers, that a consumer can order a variety of different products on the Amazon platform, oceans away. Among the sellers on the Amazon platform, around 26% of them use the wholesale sales model. Wholesale basically refers to buying branded products in bulk from a different manufacturer, distributor, or supplier and then reselling them to the consumers. Selling products brought in bulk on Amazon may seem like a lucrative opportunity. However, there are a few concepts and processes involved in following such a sales model that need to be understood first. In this article, you will learn how to implement a wholesale sales model on Amazon. How is wholesale different from the other sales models supported by Amazon? When you hear the word wholesale, you might think it is similar to the other types of sales models on Amazon. This is so not so as there are huge differences in each type of sales model supported by Amazon. Arbitrage is a sales model wherein products are purchased at a discounted rate from certain retail or online sites and then resold on Amazon. The similarity of this sales model with wholesale is that both of them involve the purchase of branded products. There are two types of arbitrage, retail arbitrage and online arbitrage. In retail arbitrage, sellers look for retail or outlet stores and look to make a profit by reselling the liquidations, clearance stock, and reduced stock. However, in online arbitrage, the products for reselling on Amazon are obtained from online sources. In online arbitrage, you can generally buy the products in bulk. The private label sellers have their own individual brands that they market and sell on Amazon under their own brand names. However, wholesale sellers purchase existing products from different brands. Private label selling involves building a brand from scratch and that is not the case when it comes to wholesale. Also, private label sellers do not want or would not allow any wholesalers to buy their products and resell them on Amazon. Dropshippers are third-party sellers who sell products that they do not own on Amazon. Dropshipping is not limited to product acquisition but also involves product fulfilment. In dropshipping, the buyer gives you the order and the order is processed by you on behalf of the supplier. The product will then be packed and shipped to the buyer by the supplier. The main difference between dropshipping and wholesale lies in the way the product inventory is handled. Since products are bought in bulk when it comes to wholesale, product inventory plays a major role. However, this is not the case with drop shipping. Reasons to sell wholesale Here are a few reasons why Amazon wholesale is popular and opted for by several sellers online. The products from existing brands can be sold through this method. This takes away the burden of marketing and advertising the products that you are selling online. In the case of wholesale, you would not have to go through the laborious process of manufacturing a product and shipping it to the customer. It is much more profitable to sell products as a wholesaler on Amazon. This claim is supported by a report which suggests that wholesalers on Amazon took under three months to turn a profit and private label sellers took about six months for the same. It takes minimum time to get your business up and running when it comes to Amazon wholesale. With not having to bother about brand identity and marketing, you can dedicate your time to growing the business and building a team. However, in order to sell on Amazon as a wholesaler, you would need brand approval. Basics of Amazon wholesale There are several steps involved in wholesale selling on Amazon. There are certain business setup practices entailed by Amazon that need to be followed, if one wishes to sell wholesale on Amazon. If you wish to adopt wholesale selling on Amazon, you will need an LLC and sales certificate. This is required when you are purchasing products from distributors for wholesale on Amazon. This can be in the form of a tax-exempt form or a business form as well and this depends entirely on the existing rules and requirements for reselling on Amazon in your country. Before commencing your journey as a wholesale seller on Amazon, you need to check the license requirements for wholesale selling on Amazon in your country. Once you have these legalities in place, you can proceed to the next steps. The main steps that are involved in Amazon wholesale selling include the following: Seller account setup Selecting the product you wish to sell Product sourcing Bundle, optimized listing creation, PPC Launch and promote the selected product Management and development of your business Finding a suitable product to sell on Amazon When you select a product for wholesale selling on Amazon, the first thing to make sure of is that the product is not already selling under a private label seller or Amazon. Generally, the products under Amazon’s brand are already at a competitive price and as a wholesaler, you cannot compete with the same. Also, many of the private label sellers will not allow the wholesalers to place offers on product listings that are similar to theirs. While picking a suitable product, try looking for well-established brands. Such successful brands would speed up the success of your business as a wholesaler on Amazon. You also need to check the demand for the product prior to making the selection. Amazon has many products that fall under various categories. We recommend you pick products that fall under the following categories. Arts, crafts, and sewing Books Baby Electronics Home and Kitchen Home and Garden Home Improvement Kitchen and Dining Music Instruments Office Products Pet Supplies Patio, Lawn, and Garden Sports and Outdoors Toys and Games Video Games Ensure that the BSR

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Can Amazon Super URLs Still Boost Seller Ranking?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central / John

As an Amazon seller, achieving a best-seller rank often feels like a mystery. Most sellers credit Amazon’s A9 algorithm, but there’s much more behind the scenes that influences ranking. Super URLs, once a hot tool in the seller’s toolbox, have become a controversial subject. Are they still effective, or are they a risky shortcut to avoid? In this post, we’ll dive deep into Amazon Super URLs, their role in product ranking, and the evolving debate on whether they are still a viable strategy. What Are Amazon Super URLs? An Amazon Super URL is a customized link that sellers generate by searching for a product using a specific keyword, clicking on the product, and then copying the URL from the browser’s address bar. These URLs often include the search term and additional parameters that make it appear as though a customer found the product organically. For years, sellers have used Super URLs to “trick” Amazon into boosting their product’s ranking for specific keywords, aiming to improve visibility and sales. But, as Amazon’s algorithms evolve, is this tactic still effective? Do Super URLs Still Work in 2024? The short answer: Super URLs can work, but with significant risks. We scoured the web and from Reddit sellers with years of experience to Amazon specialists, opinions are divided. Some sellers report short-term success in keyword ranking using Super URLs, while others warn that Amazon has wised up to the tactic. There’s growing concern that using Super URLs might lead to keyword suppression or even account suspension due to manipulation of search rankings. One Reddit seller shared a case where their product ranking skyrocketed from #14 to #3 after using a Super URL, only to plummet later due to changes in Amazon’s algorithm. The key takeaway? Super URLs may offer short-term gains, but they come with increasing risks. Amazon’s algorithms have evolved, and they now focus on factors like sales velocity, customer reviews, and organic interactions. Manipulating the system can trigger penalties, and in some cases, accounts have been banned for search manipulation. Why Super URLs Are Losing Their Charm The debate over Super URLs has intensified as Amazon has tightened its grip on ranking tactics that attempt to game the system. A few years ago, sellers could rely on Super URLs to improve keyword rankings effortlessly. Today, the A9 algorithm is more sophisticated, and relying solely on Super URLs might hurt your product listing in the long run. Amazon now tracks search patterns closely. According to some Amazon experts, Super URLs no longer generate the same results because Amazon can detect when a link is created artificially to boost rankings. Sellers who continue to use them may face penalties, including losing keyword rankings or having reviews flagged as manipulated. Risks of Using Amazon Super URLs Ranking Penalties: Many sellers report short-lived boosts in keyword rankings followed by a drop in visibility. This is because Amazon can now detect manipulated links, and penalizes products that rely on them. Account Suspension: Amazon explicitly forbids any attempts to manipulate their metrics. If detected, using Super URLs can result in account suspension or product delisting, which could severely impact your business. Review Removal: Super URLs may also be linked to Amazon’s review removal system. If Amazon suspects that a Super URL is being used to generate biased reviews, it may automatically remove those reviews. This is particularly concerning for sellers who rely on positive feedback to drive sales. Ineffective Long-Term: While some sellers report short-term gains, Super URLs are not a sustainable strategy. As one Reddit user put it: “Super URLs work until they don’t, and then your ranking plummets.” Amazon’s algorithm favors organic search and customer interactions over manipulated links. Should You Use Amazon Super URLs? Given the risks, sellers need to ask themselves: Is the short-term ranking boost worth the potential long-term consequences? Many experienced sellers now avoid Super URLs in favor of white-hat techniques that align with Amazon’s guidelines. These include: Optimizing product listings with relevant, high-quality keywords. Driving external traffic from platforms like Google Ads, social media, and influencer partnerships. Using Amazon PPC to build a steady, organic sales velocity. Driving external traffic, especially through Google Ads, has been particularly effective in boosting rankings without resorting to potentially dangerous shortcuts like Super URLs. According to recent Reddit discussions, sellers who drive organic search traffic using external sources are more likely to see sustainable ranking improvements. Alternatives to Amazon Super URLs Amazon Associate Links: These are safe, Amazon-approved links that don’t include keyword tags or time stamps, making them a great alternative to Super URLs. Plus, you can earn a commission through the Amazon Associates program. Search Find Buy (SFB): While SFB has also faced scrutiny, it’s still a more organic approach compared to Super URLs. Be cautious with this method, as Amazon is increasingly cracking down on manipulation tactics. Google Ads and Social Media: Instead of manipulating Amazon’s algorithm, focus on driving high-quality traffic to your product page. Platforms like Google, Facebook, and Instagram allow you to target specific audiences and keywords without the risk of penalties. Influencer Marketing: Building partnerships with influencers who can drive traffic to your Amazon listing is a proven way to generate authentic sales. This also helps build credibility with your audience. Best Practices for Amazon Sellers Focus on Organic Growth: Build a strong foundation by optimizing your product listings, encouraging customer reviews, and ensuring your product images and descriptions are top-notch. Amazon rewards consistent, organic sales growth. Leverage External Traffic: Use platforms like Google, Instagram, Pinterest, and even YouTube to drive potential buyers to your listings. This not only increases your sales but also signals to Amazon that your product is gaining attention from multiple sources. Maintain a Healthy Sales Velocity: Instead of relying on short-term hacks like Super URLs, invest in long-term strategies that keep your sales momentum going. This includes running timely PPC campaigns, offering limited-time rebates, and optimizing your pricing strategy. Where can you create Super URLs? Use these sites and URLs at your

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European Fulfilment Network For Amazon Sellers

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central / John

If you’ve heard about the European fulfilment network for Amazon sellers, then you’re probably aware of Amazon’s global program and FBA services. Becoming a global seller on Amazon is not an easy task and this undertaking comes with its own set of problems. Selling your product in an international market can be intimidating, however, with the help of Amazon FBA and Amazon Global services, this process has become a tad bit simpler. If you’re planning on selling your products offshore, there are three basic types you can consider. European Fulfillment Network (EFN) With European Fulfillment Network (EFN), you ship your products to Amazon’s fulfilment centre, which will then be held in one country. Once an order is placed by a customer, the items will be picked, packed, and shipped by Amazon. You pay only local fulfilment fees on domestic orders. With Amazon’s EFN Network, you can sell on Amazon’s other European marketplaces with cross-border fees. Pan-European FBA With Pan-European FBA, you ship your products to Amazon’s fulfilment centre in your home marketplace. The order fulfilment process is done by Amazon. Amazon distributes your products throughout Europe based on anticipated demand without any cross-border fees. You can also save up to 52% in fulfilment fees. Multi-Country Inventory (MCI) With Multi-Country Inventory (MCI), you can choose which countries you want to ship and store your products. You have to pay local fulfilment fees for sale in the marketplaces you store products. With Multi-Country Inventory (MCI), you can sell on other marketplaces too with cross-border fees. European Fulfillment Network Typically, sellers can choose between FBA & FBM while deciding on the kind of carrier they want to choose for boarding their products offshore. EFN is part of the Amazon FBA program that dictates Amazon cares for the transport and delivery of your packages using one of its local warehouses. If you have a European marketplace seller account that’s registered under FBA, you can store your inventory in Amazon’s warehouses (also known as fulfilment centres), across Europe, and manage orders coming in from your European marketplace using the same local inventory pool. The reason why EFN is beneficial is that it keeps your stock stored in a single space, also known as the local pool, in a single fulfilment centre so that you gain maximum control and flexibility for marketing your goods. Now if you’re planning on selling your goods in a certain country in Europe, EFN allows storage of inventory in multiple fulfilment centres in one country to complete your local and trans-border orders. There are precisely only seven countries that allow the storage of goods within their fulfilment centres. United Kingdom Germany Spain France Italy Poland Czech Republic Pay Cross Border EFN fees When you sell your products to customers of other marketplaces via the European Fulfillment Network (EFN), you have to pay a cross-border fee for each order shipped. Let’s say for example you want a 600g Standard Parcel (non-media item) product across all five European marketplaces and ship your inventory to UK fulfilment centres. The cross-border EFN fee would be €4.39 for orders placed on amazon.de, amazon.fr, and amazon. it, and amazon.es. Standard Parcel 600g Fulfilment Fees Sale on amazon.de Sale on amazon.fr Sale on amazon. it Sale on amazon.es Fulfilment fee for EFN (fulfilling amazon.de, amazon.fr, amazon. it, amazon.es orders from UK inventory pool) €4.39 €4.39 €4.39 €4.39 There is no need to separately register for Amazon EFN because you automatically get this service under the FBA program but it’s important to choose your marketplace. Whichever European marketplace you select enables you to use EFN for all marketplaces as your listings are uploaded with the same SKU. What’s the benefit you ask? Single VAT number that eliminates financial stress for a chunk of your inventory. EFN gives you the flexibility of enlisting your products on all European marketplaces under a single VAT number and you also become applicable for Prime status. The storage fees are higher and it’s apt for a small business, however, if you’re thinking large scale, there are better options under FBA for selling your goods in the international market. But just like the EFN has its benefits, it comes with a set of disadvantages. EU) 2019/1020 Regulation needs most non-EU businesses to have an authorized representative located in the EU. You can read more about this here, a full guide on having an Authorized Representative by Instrktiv. FBA European fulfilment network functions under Amazon, which means you don’t need to worry about setting up your inventory at the warehouse or supervising third-party logistics. However, the downfall is that you will need to pay cross-border fees applicable from the home country to other shipping countries, which can weigh down on your expenditure. Conclusion While EFN provides fast shipping in Europe, it might take three more days for the shipment to get delivered if your product is to be delivered outside the home country. You must also have a VAT registered number in your home marketplace to be applicable for EFN. Though this option offers Prime delivery, fast shipment works when you’re delivering your product within your home. However, EFN is an excellent option to consider since FBA fees are much lower as compared to using third-party logistics services. There is a lot of work and there isn’t a whole lot of time. At BIE, we have experienced and highly skilled Amazon Human Resources who can enhance your brand presence, improve Q1 sales in 2020, and give you analytical feedback of your conversions. Want to know more about our services? Just contact us for immediate assistance! Request a free consult this instant to avail of our consultation or subscribe to our mailing list to get instant updates for Amazon seller/ vendor central-based tasks. If you need professional help with your Amazon store management, contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Source and Sell Private Label Products on Amazon

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, LifeStyle, seller central, Technology / John

If you are planning to start your own e-commerce business, then to make some serious money, marketing private label products on Amazon is the best option for you. You can also take advantage of the fulfilment programs provided by Amazon such as Fulfilled-by-Amazon (FBA) Program and Merchant Fulfillment Network (MFN) to improve sales conversion. Here’s all you need to know about sourcing and selling private-label products on Amazon. Product Research For Private Label Products The first step would be to brainstorm product ideas and you can get product ideas from just about anywhere. For example, you can visit physical stores and see what’s hot & trending or you can ask regular customers which products make the most sale. You can also get product ideas from Amazon so always pay attention to the “New Releases” section and Amazon Best Sellers page. Keep looking for new products under different sub-categories. Social media is a great place where you can get new product ideas but you will have to do your own research to check what is trending by analyzing viral posts. Find the Target Market For Private Label Products You can sell anything on Amazon, even if there is little to no demand for that product. You can’t sell something that has too many competitors. You can easily come up with a great product idea but you also have to study the market and find out the best product for your audience. If you are a new Amazon seller then it might be your first product or you want to add a new product to your business. Our Amazon Product researchers have observed that many Amazon sellers waste their money on finding out what the best product to sell is. While searching for your winning product, you need to take care of pricing, shipping, availability for sourcing, product demand, seasonality, and competition. Find the Right Product Suppliers Now that you have an awesome product idea that you want to sell, you have to research product suppliers and manufacturers. For the perfect Private Label products, you have to research marketplaces like Alibaba, and IndiaMart which give you great product ideas. You can sort your results by minimum order requirements, materials, and price. You also get an idea about costs and other charges through this process. If you still can’t get the best supplier and manufacturer for your desired products, then Google is always there for you. Use the product name first as your search term and then mention the private label supplier at the end. Finalizing Logo Design and Packaging Once you get a few good suppliers, don’t order the products immediately. Request for a quote and samples first. You have to compare price quotes of multiple suppliers and also make sure that the products are up to your standards. There will be charges you incur such as shipping costs, import duties, and any other fees. Once you source the product, branding, design, and packaging come next. You can put your logo on the packaging and the product itself. Since it is a private label product, you have to make sure you design the product differently and not like the products already in the marketplace. When it comes to design, there are a lot of things to cover. For example, it might be a sample design with just a label or logo. Depending on the products, you might also have to do a full-scale package design that includes instruction booklets, an ingredients list, and other elements. Make sure the branding is done professionally as it plays a major role in your marketing and sales. At BIE, we have many services that enhance the brand and we have professional graphic designers on our team who guide you through the design process. Figure Out Your Fulfillment Strategy For an Amazon seller, product ratings matter a lot, and your shipping and fulfilment process has a direct impact, on your ratings and reviews. There are so many options available by which you can fulfil an order. But before making any decision, make sure you consider the costs of everything. There will be many costs such as shipping, picking, packing, warehousing, and logistics. You can fulfil your order in-house, that is on your own, or you can ship your private label products to Amazon’s warehouse, and the order will be fulfilled by Amazon. Nowadays, many Amazon sellers choose the Fulfilled-by-Amazon (FBA) program to fulfil their orders. It’s easy to get more sales using FBA and customer service is provided by Amazon. You can use third-party fulfilment centres or ask your private label product supplier if they offer fulfilment services. Basically, drop shipping. Whatever strategy you choose, keep in mind, ratings, and also make sure your supply chain works systematically. Amazon Product Listings Your next step is to ensure your product gets listed on your seller account on Amazon. Make sure you use high-quality and professional product images only. At BIE, we have an e-commerce product photography service where we offer you professional product images. The title is the most important element of your Amazon product listing. Make sure you use the brand name first in your title as it is a private-label product. After the brand name, make sure you use the keywords and search terms that the users could search. Your product title will define what you’re selling so make it as effective as possible. Once the title is done, including all the benefits and features of the product in the bullet points, is crucial. Here you can put some keywords that you want to target. Lastly, make sure you put all the information about the product in the description. The product description is the place where you can instruct the buyer and help them to make a purchase decision. The product description is your sales copy that will decide whether the product will sell or not. Sell Your Products and Start Advertising Once the listing is done, you can add more products and start selling. You

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