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Source and Sell Private Label Products on Amazon

If you are planning to start your own e-commerce business, then to make some serious money, marketing private label products on Amazon is the best option for you. You can also take advantage of the fulfilment programs provided by Amazon such as Fulfilled-by-Amazon (FBA) Program and Merchant Fulfillment Network (MFN) to improve sales conversion. Here’s all you need to know about sourcing and selling private-label products on Amazon. Product Research For Private Label Products The first step would be to brainstorm product ideas and you can get product ideas from just about anywhere. For example, you can visit physical stores and see what’s hot & trending or you can ask regular customers which products make the most sale. You can also get product ideas from Amazon so always pay attention to the “New Releases” section and Amazon Best Sellers page. Keep looking for new products under different sub-categories. Social media is a great place where you can get new product ideas but you will have to do your own research to check what is trending by analyzing viral posts. Find the Target Market For Private Label Products You can sell anything on Amazon, even if there is little to no demand for that product. You can’t sell something that has too many competitors. You can easily come up with a great product idea but you also have to study the market and find out the best product for your audience. If you are a new Amazon seller then it might be your first product or you want to add a new product to your business. Our Amazon Product researchers have observed that many Amazon sellers waste their money on finding out what the best product to sell is. While searching for your winning product, you need to take care of pricing, shipping, availability for sourcing, product demand, seasonality, and competition. Find the Right Product Suppliers Now that you have an awesome product idea that you want to sell, you have to research product suppliers and manufacturers. For the perfect Private Label products, you have to research marketplaces like Alibaba, and IndiaMart which give you great product ideas. You can sort your results by minimum order requirements, materials, and price. You also get an idea about costs and other charges through this process. If you still can’t get the best supplier and manufacturer for your desired products, then Google is always there for you. Use the product name first as your search term and then mention the private label supplier at the end. Finalizing Logo Design and Packaging Once you get a few good suppliers, don’t order the products immediately. Request for a quote and samples first. You have to compare price quotes of multiple suppliers and also make sure that the products are up to your standards. There will be charges you incur such as shipping costs, import duties, and any other fees. Once you source the product, branding, design, and packaging come next. You can put your logo on the packaging and the product itself. Since it is a private label product, you have to make sure you design the product differently and not like the products already in the marketplace. When it comes to design, there are a lot of things to cover. For example, it might be a sample design with just a label or logo. Depending on the products, you might also have to do a full-scale package design that includes instruction booklets, an ingredients list, and other elements. Make sure the branding is done professionally as it plays a major role in your marketing and sales. At BIE, we have many services that enhance the brand and we have professional graphic designers on our team who guide you through the design process. Figure Out Your Fulfillment Strategy For an Amazon seller, product ratings matter a lot, and your shipping and fulfilment process has a direct impact, on your ratings and reviews. There are so many options available by which you can fulfil an order. But before making any decision, make sure you consider the costs of everything. There will be many costs such as shipping, picking, packing, warehousing, and logistics. You can fulfil your order in-house, that is on your own, or you can ship your private label products to Amazon’s warehouse, and the order will be fulfilled by Amazon. Nowadays, many Amazon sellers choose the Fulfilled-by-Amazon (FBA) program to fulfil their orders. It’s easy to get more sales using FBA and customer service is provided by Amazon. You can use third-party fulfilment centres or ask your private label product supplier if they offer fulfilment services. Basically, drop shipping. Whatever strategy you choose, keep in mind, ratings, and also make sure your supply chain works systematically. Amazon Product Listings Your next step is to ensure your product gets listed on your seller account on Amazon. Make sure you use high-quality and professional product images only. At BIE, we have an e-commerce product photography service where we offer you professional product images. The title is the most important element of your Amazon product listing. Make sure you use the brand name first in your title as it is a private-label product. After the brand name, make sure you use the keywords and search terms that the users could search. Your product title will define what you’re selling so make it as effective as possible. Once the title is done, including all the benefits and features of the product in the bullet points, is crucial. Here you can put some keywords that you want to target. Lastly, make sure you put all the information about the product in the description. The product description is the place where you can instruct the buyer and help them to make a purchase decision. The product description is your sales copy that will decide whether the product will sell or not. Sell Your Products and Start Advertising Once the listing is done, you can add more products and start selling. You

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How to Process Purchase Order (PO) in Vendor Central

A purchase order is an official document that a buyer offers a seller in which the buyer commits to pay a nominal fee for specific products that need to be delivered. On Amazon vendor central, a purchase order is identified using a unique number that pertains to the number of items, SKU, and other product details. On vendor central, PO or purchase orders are sent from Amazon to a vendor, usually when there is a peak in demand for a particular product. Orders: Here, vendors provide information regarding the shipment and have to click on the “receive purchases orders” tab on vendor central. Items: Here, vendors need the product information on the product and can upload images, edit pricing, and other such details. Merchandising: Here, vendors can access features like Amazon Vine and A+ Premium content. Vendors can also market their product listings. Payment: Here, vendors need to keep track of invoices and remittances. Processing the Purchase Order Form An Amazon vendor can either be a manufacturer or a supplier who delivers products to Amazon directly. Amazon vendors can also be third-party merchants wherein they can deliver products to Amazon’s warehouses on behalf of the supplier. Amazon vendors won’t receive purchase orders immediately after setting up a product especially since the ordering process is automated by Amazon. Before deciding whether to order a product or not, Amazon’s system will look at the sales history as well as the current market demand for that specific product. If the sales performance is low, PO will be minimum and once this increases or becomes a high-demand product, the purchase orders will grow larger subsequently. Sometimes there might be a situation where a vendor may not possess enough stock to fulfil a purchase order so in such a case there are two options: either you can cancel the PO or you can place it on backorder till your product supply is fulfilled. In order to make sure you don’t receive a heavy PO, while you have limited or no stock, always remember to mark those items temporarily or permanently unavailable. As a vendor, you cannot issue too many backorders since there’s a certain percentage set by Amazon, and in case you do this, you’ll be issued a chargeback for the non-delivery of items. Amazon vendor central relies heavily on EDI for its purchase order, advance shipping notice (ASN), and other shipping & packaging data for appropriate data filing. Is It Important? EDI (electronic data interchange) is a technical exchange of data between the vendor and Amazon that is electronically transfigured, and it relates to processing the purchase orders and invoices one receives on vendor central. EDI documents consist of the following documents: Purchase Order, PO Confirmation Receipt, Advance Ship Notice, Invoice and 128 Label. You can either hire Amazon Human resources to manage your purchase orders on vendor central, or you can integrate EDI using reliable network services. Whether you’re a first/ second or third-party seller, it is important to streamline certain processes for quick shipment & delivery to Amazon fulfilment centres. Your business should include the ability to transmit or receive necessary EDI-compliant documents from Amazon vendor central. Amazon Chargebacks for Vendor Central For Vendor central customers, Amazon places chargebacks on items that have not been processed properly, once the POD is generated. It is important you understand how chargeback works, to avoid loss of time and money, especially once the PO is received. Each Amazon chargeback is unique and there are two categories for this: Shipping and Packaging Issue of Purchase Order Purchase order issue is one of the most common Amazon chargebacks, which involves the failure to confirm PO forms in time, shipping extra/ lesser units, or violating Amazon guidelines by delaying the shipment. Issue of Receiving If the designated shipments that arrive at Amazon’s fulfilment centres violate certain guidelines, such as missing labels or barcode issues, it is an issue of receiving the shipment, and a chargeback is issued. Issue of Packaging If the items are not properly packaged, especially items that are delicate, or are made of glass or any other breakable material, then this calls for Amazon chargeback. Issue of Advanced Ship Notice (ASN) Vendors are supposed to send the ASN correctly from Vendor Central or through EDI while shipping items to Amazon’s fulfilment centre. If there is any error with the ASN, it can incur an Amazon chargeback. Issue of Transportation If there is any failure in setting up routing requests for the products, or any specified shipping and delivery fee policies occur, then it can also result in an Amazon chargeback, especially if the vendor hasn’t paid additional fees for the delivery. PO Processing On vendor central, the process of making the PO and generating an order confirmation slip from/ as a supplier is a necessary step once you receive the PO from Amazon on your account. In order to do this, you need to do the following: 1. On your Vendor Central account, find the “Order” tab and select 2. Next, click on the “Purchase Order” tab and wait for the PO to open 3. Click on “Confirm New PO” and extract this file onto a Microsoft excel sheet 4. To confirm new PO: Go to Orders > Purchase Orders, in the Action items section, select “Confirm New Po”. 5. Select the check box in the left column for each purchase order you want to confirm and open the selected PO. 6. Before you confirm your purchase orders, you can make changes to the availability in the fields table. 7. Once confirmed and downloaded, click “Submit”. Availability Acknowledgement Code on Amazon The availability acknowledgement code you select impacts Amazon’s buying decision. In some cases, if you are unable to process certain items due to stock unavailability, Amazon will add this to the next PO, and reorder again. Orders will be suspended for 30 days unless you don’t change the status or until you restock. Selecting the “Permanently Unavailable” status indicates that you will not

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Amazon Retail Analytics – ARA Basic Vs Premium For Vendors

Amazon Retail Analytics is a powerful tool provided by Amazon for its Vendor Central account sellers. Every vendor gets access to the ARA basic version once they set up an account and this package includes sales and inventory reports, catalog reports, and operational reports. The ARA Premium version comes at an additional cost and provides a lot more features to help sellers analyze their business more efficiently. Let’s see the difference between the ARA Basic and Premium versions in this blog. Amazon Retail Analytics Basic ARA Basic access is given to all vendors and it is, without a shadow of a doubt, the most powerful tool to understand metrics and reports. Currently, ARA Basic provides the following reports: Sales Diagnostics Traffic Diagnostics Operational Diagnostics Forecast and Inventory Planning Inventory Health All these reports can be filtered based on the brand, category, subcategory, product group, and replenishment code to include more details on the report. As the name suggests, the reports on sales & operations are basic, and the data history is limited, although it is free. ARA Premium ARA Premium is found under Reports -> Amazon Retail Analytics Premium. It comes at a cost of 30K per year subscription. It is more robust compared to the basic package and it provides a multitude of reports and data. ARA Premium provides access to the following and a few more: Reports on sales & operations Reports on traffic Reports on consumer behavior Data availability Customer reviews Scheduled email reports Real-time sale There are also different metrics available in ARA Premium. For example, In Sales Diagnostics, there is an additional metric called “Ship Revenue”. In ARA Basic, “Ship Cost”, is the only metric available. The other stand-out feature in the Premium package is the Search terms. Here, you get access to Amazon’s top 100 search terms. ARA Premium provides the vendor with a strong understanding of revenue and also provides insights, helping him understand where revenue is generated, what the competition is, what the customer behavior is, and most importantly, it provides ASIN level performance metrics. Simply put, it provides more actionable data and sorting options to help detailed analysis. Buying the Premium package is totally up to the seller and the stage at which he is in his Amazon journey. The Purpose of ARA Reports – How Do We Benefit From Them? By leveraging data from ARA reports, vendors can refine marketing efforts within Amazon and across other channels as well as drive traffic back to Amazon. As a seller, it helps you analyze the following in order to come up with actionable strategies. Traffic & conversion Content & visibility Availability Consumer behavior Returns Price, Lost Buy Box Competition The biggest challenge is analyzing a huge volume of data, interpreting it, and utilizing it, to make the necessary changes in the business model.

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