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Vendor Central Management Services: Tailored To Meet Your Needs

Amazon Vendor Central is an intuitive and user-friendly platform for vendors to sell products on Amazon. Vendor Central campaign is an exclusive invite-only process. With the help of this portal, anyone is able to manage product inventory, process orders, and track product info in a jiffy!  As an Amazon vendor, you are more focused on the products reaching your potential buyers, and that’s exactly what we’re here for! Our Amazon Vendor and Product Listing Optimization Services are tailored to ensure guaranteed success. We will help you to skyrocket your store visibility and acquire insightful data to boost sales. Our closely-knit team of data analysts, content marketers, and marketing maestros will aid you in utilizing the Amazon Vendor Central platform to its full potential. All Our Amazon Vendor Management Services At A Glance 1. New Item (ASIN) setup We will assist you with ASIN Optimization in every aspect for any new products you wish to add on Amazon. FabOnGo team will extend support for the new setup and optimize the product’s listing. Rest assured, we also got you covered in verifying ASINs and eliminating any barcode errors. The list doesn’t end here. We will hook you up with all sorts of updates of your inventory’s product status. 2. Inventory Management FabOnGo’s demand-driven model of Inventory Management Services will help you smoothen the order processing and manage your products efficiently. We will keep a check on your inventory at regular intervals, handle all replenishments, manage orders, communications, and shipping logistics. 3. ARA Reports All our existing clients are Brand Registered, and we’ve been providing them with detailed ARA Basic Reports. These clients have the privilege of fetching far more insights that are readily available to them, which we provide Our ARA Basic brands Report leverages historical sales, search terms, and brand loyalty reports. In simpler terms, they are way ahead of their competitors. Outsource To Us Amazon Experts in the house, and at your service! We’re an impeccable squad of highly trained professionals built to be in aid of Amazon vendors with all the help they need. We’ve only mentioned a few among a plethora of Amazon-related services that we provide. In need, feel free to summon us, and we’ll be right there at your assistance. BOOK A FREE CONSULTING CALL Get Free Consultation    

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How to Choose Best and Reliable Amazon FBA Wholesale Supplier For Your Store

You might have done your product research and found a standout product to sell on Amazon. However, your work here is not complete! Now you must locate a seller ready to ship the goods at a fair cost. Likewise, you must ensure that the product follows the Amazon marketplace’s quality requirements. To be a good Amazon FBA Wholesale Seller, you must source items that consumers would enjoy at a low price, and that allows you to earn a fair profit as well. This boils down to discovering an excellent Amazon FBA Wholesale supplier. However, how do you locate those vendors amongst the different types of suppliers and collaborate with them? Let us discuss this in this blog. Tracking Down The Best Amazon FBA Wholesale Suppliers China is without a doubt the world’s industrial powerhouse. The likelihood of the majority of items you buy being assembled or produced in China is quite high. China’s low overhead costs allow them to reduce production costs, rendering it almost difficult for other countries to compete. Therefore, China is a common destination for most sellers looking for a reliable Amazon FBA Wholesale supplier. However, sourcing from China is not the only means of being sustainable! Let’s take a look at some other ways as well:- Trade Shows – These are an excellent way for sellers to connect directly with vendors. Speaking with providers face-to-face enables you to get a better understanding of their business standards, materials, and quality management procedures. The sheer volume of distributors and retailers present at trade shows ensures that you have a plethora of options. Agencies that Source Products – If you’re having difficulty locating a suitable retailer, you can also contact commodity procurement companies. These third-party providers will assist you in locating manufacturers and importing goods at a cost-effective rate. Additionally, sourcing companies serve as a means of maintaining quality management. This is the simplest method of locating a foreign vendor. Searching Directories – Utilize Amazon FBA Wholesale directories to quickly communicate with reputable vendors. These directories or registries can be easily purchased online and this simplifies the process of locating vendors in your niche. Furthermore, if you use a trusted directory, you can be assured that all wholesalers have been vetted. Marketplaces Online –  Aliexpress & Alibaba are goldmines for new Amazon FBA Wholesale vendors. They are, though, not particularly easy to navigate. Purchasing directly from a retailer sometimes results in a lower per-item price. However, the majority of producers would accept only massive orders. If you can’t find what you’re looking for on these sites, B2B e-commerce sites such as JimTrade or Global Sources might be worth a look. These websites specialize in international trading and are excellent sources for your product. It is entirely up to you to decide which of the above methods you use to locate the supplier that best suits your needs. But do verify that your supplier is genuine and delivers you the highest quality product. BOOK A FREE CONSULTING CALL

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Boost your Sales and Build your Brand with External Traffic

It’s a well-known fact that Amazon is the most dominant e-commerce store in the world, where you find almost all products under the sun. Brand recognition and the largest customer base make Amazon the best choice for sellers to reach the maximum number of users and build their brands. Whether you are a brand-new seller on Amazon or an established one, it might be hard for all your products to get listed at the top of Amazon search results. Have you put all the effort in, like Product listing optimization, Amazon PPC, and Competitor analysis to rank your products and drive traffic to your product listing page and still not getting the desired results? Do you know that most customers only go for the products ranked on the first or second page of Amazon search results? If your product doesn’t show up on the top pages, you lose to your competitors. Don’t worry. Here is the best solution – external Traffic, a powerful tool to drive customers to your product listing, separate yourself from your competitors, and boost sales. What is External traffic? As an Amazon seller, you might be more familiar with the word Traffic, which means driving customers to your product listing page. The more traffic to your listing page, the more likely you’ll see conversions. Traffic to your product listing can be internal or external. Internal traffic is when a customer finds your product from the Amazon search results or clicks on one of your sponsored ads in the Amazon store. Of course, Internal traffic is essential to boost your sales. But it is not the only way to drive traffic to your products. You can attract customers and drive them to your product listing on Amazon from outside the Amazon site. This is called external traffic. Simply put, external traffic is driving customers to your products from external channels. Why is External Traffic important for Amazon Sellers? External traffic is as important as other strategies like Product Listing Optimization and Amazon PPC. It helps increase your business value, widen your customer base, improve sales velocity, and helps you stand out from the competition. Skip your Competitors When a customer enters a keyword for the product they search for, Amazon displays hundreds of products on the search results pages based on their ranks. Each product on Amazon has many competitors and every seller puts their best efforts to optimize their product listings and improve their rankings on Amazon search results. Despite all your efforts, it’s not always possible for all your products to get ranked on the first page of the search results. This is when external traffic comes to your rescue. You can drive customers to your product listing directly from external sites like Facebook or a blog post. You don’t have to compete with other products on the Amazon search results page. Therefore, driving customers from external sites helps to avoid competitors and helps drive sales. Build Your Brand Customers who buy your products on Amazon are not your customers. They are Amazon’s customers. People trust Amazon because it is an established brand. A brand represents the people’s perception of a company’s reputation and creates a positive impression of your business among consumers. Building a brand in today’s digital world is a lot easier than ever before. You can connect and interact with a target audience directly through several channels and communicate the values that distinguish you from your competitors. External channels like social media help you build long-term relationships with customers and play a significant role in establishing credibility and enhancing your brand’s awareness among consumers. Build a Customer List One of the greatest advantages of driving traffic from outside sources is that you can reach out to customers before they reach Amazon. You can get the contact details of a prospective customer, such as an email address, and build a list, with which you can run marketing campaigns, offer promo codes for your newly launched products, build a long-term relationship with your customers, and raise your brand awareness. Boost your sales and organic rankings By driving the customers to your product listing page on Amazon, you are indirectly increasing the traffic to the Amazon site itself. This can potentially increase your product ranking on the Amazon search results page. More people buying your products means more sales velocity, which improves the organic ranking of your products.  How to Start Driving External Traffic  1. Optimize your product listing Before you start sending any valuable traffic to your product listing on Amazon, ensure that your product description gives clear insights to the users about the product and is simple and easy to read with bullet points. Your images should be clear, professional, and should be able to convey the benefits of your product. 2. Select a channel Though there are countless channels to drive external traffic to your product listing page, not all the channels are effective to raise your sales. You need to pick a channel that has a high customer base, where you have a fair chance to engage with potential customers and get your ads to reach the right people. 3. Targeting Finding your target audience is crucial to driving external traffic to your Amazon Product listing. Not all people are interested in buying your products. You want to target only those who are interested in your products. Any audience that is unlikely to convert is a waste of your investment. The best way to find the right audience is to define the interests of your ideal customers, who are more likely to purchase your product. Choose the audience who will see your ads.  Proper targeting not only lowers your cost of running the ads on external channels but also improves your ROI and boosts your sales. 4. Define your goals Defining your goals helps you plan an effective strategy to get a lot of people through your sales funnel. Why are you driving external traffic? What is your main objective?

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Optimize Your Product Listing For Christmas Sales

If you plan on optimising your Amazon product listing for Christmas to get massive sales, we’ve got tips that will come in handy. It is tough to compete with top sellers during the Q4 season but that doesn’t mean you should lose out on business. In fact, the more you update and research, the easier it will be for your store to get noticed. A lot of Amazon sellers look for quick hacks when it comes to boosting visibility, but you can’t rely on black hat tricks. In fact, to ensure your account doesn’t undergo suspension, stick to Amazon’s guidelines, especially during the holiday season or during high sales periods.  Here’s how you can quickly optimize your product listing for Christmas sales if you want to be a profitable merchant this holiday season: Understand the Christmas Cheer! Know your clientele, more so during Christmas, because that is when they’re going to hit the shop button most. Irrespective of what category your product comes under, check out what your competition is selling, in terms of discount coupons, freebies, and add-ons. Do a study of their past customers, and maybe you’ll find something new to add to your listing. When you know your clients are on the lookout for Christmas presents, that is the time to act. Throw in a discount, give them free shipping, add promotional content on your web stores, and advertise using Amazon PPC. Does this sound familiar? Of course, it does. The trick though, is in the presentation, the text content, and how you use your keywords. Go to your seller central account, open each listing, and make sure you add keywords in the search terms that should have the word “Christmas”, as a part of the long tail keywords. This is known as targeting clientele who are specifically looking for Christmas gifts. Stock Your Inventory You’ve heard this before and we’re winging it again – stock up on inventory and keep extra stock of your highest-selling products. Christmas sales have a lot to do with understanding where you’ve hit your sales the most and which products have yet to sell out fast. If your inventory list has an “x” number of products that always have a high order volume, stack up, nice and good. If your inventory list has a “y” number of products that have yet to sell out, make sure you have enough. And most importantly, highlight those products in your ad campaigns. Cold Pipeline Needs Heating Up! We’re talking about products that rarely make it to your customers. Imagine someone looking for Christmas toys for their kids. If your store comes under this category – the toy category – then it’s important you recreate the content for such listings from scratch. Don’t upset the algorithm for those listings that already have good visibility. We’re talking about a cold pipeline here, and it’s your job to identify these products and redo the listing from scratch with a new set of keywords. Get a Festive Makeover If you’re familiar with A+ content, you know what we’re talking about. You don’t need a black hat trick to tip the scales in your favour for any of your listings. It’s all about delivering fresh content, doing quick research for the latest keywords, checking on what gets indexed and what doesn’t, and creating great informative copy. It’s perfectly alright if you don’t have EBC. Your Christmas makeover can also be in the form of redoing your brand profile on Amazon’s marketplace, with new banners perhaps. This can include adding fresh lifestyle images to your listing with a Christmas theme to them. Deliver something innovative that keeps with the holiday spirit and showcases its great functionality. Mobile Friendly Content 80% of e-commerce sales take place online via mobile phones. Don’t expect your customers to order using laptops if they are browsing on phones. Keep an eye on who checks your website, social media channels, and store pages. Your sale begins with a customer browsing around for a product and it converts into a sale once they find the perfect product. That is something which happens with great reviews, FAQs, and images, to visually give an idea about the product to the customer. You can download mobile-friendly templates for your landing page, and create ad copies that are simple to read and have enough CTA buttons. Don’t Forget Those Testimonials This is the time you need to highlight customer reviews and testimonials. Whether it’s in the form of an Amazon PPC ad copy or a Facebook campaign that includes your product listing’s link, it’s all about generating leads. There are many people who buy products after they’re done browsing social media channels. It is your job to grab a customer’s trust by creating ad copies that come from different angles. It could be a testimonials copy or it could be content that offers a discount coupon. It could be informative and lead the customer onto your page’s blog or it could be a lightning deal on Amazon. Find Your Magical Keywords Just like children find their magic and inspiration from adorable Santa Claus stories, you need to find your magical keywords. Only when your products start showing up is when you’ll start seeing higher sales. To get a customer, think like one. Here’s how you start. 1. If you’re a customer who wants to buy a product, you obviously know nothing about keywords. You will type in just about anything that describes what you want. And if it’s for Christmas, that word is going to be a part of the search. Let’s say you’re looking for Christmas lights, but you want a certain kind and type. You don’t know what it’s called and you go for common words like “Christmas light”, “Christmas lighting”, or “lighting accessories for Christmas”. 2. Once your customer finds something that he/ she wants, they click on that product. Don’t assume it’s a buy. Everyone surfs more and decides later. If your customer has a brand in

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Avoid Scams While Hiring Amazon Human Resources Online

Whether you are new to Amazon seller central or a top seller, you might have hired an Amazon expert for complete store management. In this article, we’ve mentioned a few things that you need to consider and also things that a VA need to ensure to prevent scams. We’re sure that amazon human resources from around the world can easily be scammed into finishing a project and not getting their due amounts paid (discussed in a later blog). Just like how companies contract employees and take their identity proof into consideration, we would suggest signing such a contract with your VA, before you take any new hires. Let’s get into detail as to how as a virtual employee, you can avoid fraudulent acts while hiring amazon human resources online. Things To Consider Check Online Profile Thoroughly: Always be aware of the fact that many scam artists make fake accounts or profiles on writing boards, social media platforms, and other such venues. Make sure you check whether the profile has a genuine profile image and this includes studying the account history in terms of the number of posts, photograph list, address, name, website, and timeline feed. Also, remember that if the profile is newly created and there are no real friends then chances are that it is a scammers profile. Keep in mind that scammers post repeated or copied content on their news feeds and on different groups. Our recommendation is to stay away from such profiles in general. Authentication is Necessary: You need to ask for ID proof just like any other company would while hiring. Ensure you take into account your VA’s personal identity details. Before you sign a contract, ask for their government ID proof such as a passport, national ID, or driving license. Make sure the details on the government ID proof match the Facebook profile. Client Testimonials: Before you hire a VA, ensure you take into account client testimonials. Check their portfolio. Also, ask for their LinkedIn profile, as many professional amazon human resources nowadays have a profile on this media site. Make sure you take recommendations from previous clients or referrals before hiring anyone. Keep a Record of Work Hours: While hiring amazon human resources online, keep in mind the number of hours due as some freelance agents work faster than others. Whether you’re paying on an hourly basis or per project, we oblige you to use a content monitoring tool like Hubstaff to time-track work or you can take screenshots off Skype while keeping your VA on the payroll. Maintain Electronic Footprint: While hiring a VA from Facebook, ensure you maintain an electronic footprint through emails and messages. Ask for their email ID and start the conversation via mail or Skype. All your terms & conditions should be sent via email, as also the requirements for the project. If you are hiring the VA on an hourly basis, then PayPal invoicing must be included. Take Sample Test (PAID): The most important part of this hiring process is that you must test the skills of the VA you are hiring online. The VA should have all the basic and advanced skills that he/ she will need to complete your work efficiently and fulfil all the requirements. We suggest you give them a paid test assignment to know their skills. Most scammers are unskilled and unprofessional, so testing is necessary. Be Clear & Concise with Project: Before you hire a VA, you should have a clear idea about your requirements. Ensure you mention everything in the job description. You should not reach a stage where you have to hand-hold the VA. Having clear goals will save more time for you and the VA. Ensure your project details are recorded via electronic contract or some form of agreement. What About Amazon Human Resources Getting Scammed? We have also noticed that many amazon human resources get scammed after completing a specific project. To avoid scams, make sure you research the employer before applying. Beware of fake profiles as we have mentioned before. Sometimes you will find job posts for amazon human resources crafted extremely unclear and without any brand or company information. Always remember that you have the right to ask for information about the company of your employer. If a job post doesn’t have any employer details such as the name of the employer or company details, you should not go any further. In some cases, the employer may create a fictional persona, or pretend to be a third person between you and the employer. Like a lawyer, consultant, or agency. In such cases, make sure you check the employer profile carefully and ask for government ID proof. As you and the employer both are in different places, it’s always better to do a video call and record it. In addition, once you’ve submitted your application and you get hired instantly, you should proceed with caution. Most scammers accept anyone after a short interview and without any assignment. Conclusion The entire process of hiring an amazon human resources takes time. An employer will look for the right person and always for the long term so that they don’t have to hire someone anytime soon. A genuine and determined employer will look for someone who is productive, highly skilled, and most importantly, someone who will be there with the company for a while. These are the signs of a legitimate job post that you should look for if you are an amazon human resource. If you are a contractor looking to hire offsite freelancing agents, your first job is to filter out spam profiles. If you need professional help with your Amazon store management, do contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Why Your Store Needs Amazon Virtual Assistance?

It’s natural to be confused about hiring virtual assistants for managing your store on Amazon, but different sellers have different business objectives, and the most common of them is staying up-to-date. Whether you are new to Amazon seller central or a top seller on the Amazon marketplace, you should hire an Amazon expert for complete store management. Things To Consider There are some requirements you should have as a top Amazon seller before hiring Amazon virtual assistance. Whether you deploy a team of professionals or a single service expert, you need assistance that perfectly fits your business. A team of Amazon experts will make sure your store is always up to date and that your content is revised as per Amazon’s changing guidelines. There are some basic requirements you should expect from an Amazon VA (virtual assistant) and such services include: ASIN Optimization To improve product visibility on Amazon, your VA should be conducting routine checks on the content like in the product description, search terms, and bullet points. This means that as an amazon human resource, your products should be optimized accordingly. Right from competitive research of keywords and ranking, to generating high-quality content, that is specifically (Amazon-rich) keyword based, your VA should enhance the product’s visibility so it ranks higher on Amazon’s marketplace. This ensures you get higher traffic with customers being directed to your product’s page. This process includes generating high-value content that contains keywords that are indexed regularly. Amazon A+/EBC Content Creation Every seller on Amazon receives the bonus of creating A+ templates for their listings to enhance brand awareness and product visibility. This process of generating A+ content, and understanding the guidelines of the different templates present on seller central, are unique assets of an amazon human resource who’s trained in Amazon content generation & marketing. The templates allow you to feature up to six unique facts about your product, including banners, high-quality images and brand history. The tricky part is getting your content approved on Amazon because there are many sellers who face a backlash when their A+ is rejected. For example, your EBC submission can face rejection if your logo contains “trademark” or “copyright” symbols, and there are certain words you cannot use in the content. FBA Program – Setting Up Your Account An expert Amazon VA will help you create your FBA account or can assist in converting the FBM into an FBA account. Apart from preparing your products for shipment, the amazon human resource will also ensure that proper labelling is done by downloading barcodes for each unit. Tracking and checking on the units during shipment once they arrive at the warehouse is another task your amazon human resources must ensure. In case of missing units, your amazon human resources will contact customer support and mandate your amount be reimbursed. Inventory management is another major task your amazon human resources should be aware of to ensure your products never run out of stock, especially during the holiday season like Black Friday and Christmas. Conceptualizing Amazon Infographics If you find Amazon virtual assistance in a single platform, you’re lucky because a team of professionals can ensure you receive more than a single benefit. Image services. If you’re an Amazon seller, your product’s presentation is of utmost importance especially if you intend on regularly optimizing the content. While basic e-commerce tasks should be handled at the backend, receiving premium services in the form of Amazon infographics is a huge boost. The process involves upgrading simplistic product images with enhanced brand images that describe all features using both graphics and text. Does Your VA Offer Competitor Analysis? Don’t get confused between an Amazon copywriter and an Amazon Human resource. Find both solutions in one. A thoroughbred copywriter will possess the skill set of writing optimized ad copies, and split testing and will also conduct ASIN optimization. Competitor analysis is another vertical of content management and it includes: Auditing Amazon product listings Checking reviews of competitive listings Finding target keywords used by your competition Study ad campaigns set by your competition Competitive listing’s price and monthly sales estimation Amazon Sponsored Ads Now, this part of your product marketing strategy might get tricky so here’s a quick tip. Hire an expert VA who understands PPC in general and has the ability to monitor, track, and report competitive PPC campaigns. Since Amazon offers sellers the chance to boost their sales during the holiday season, using sponsored ads with high-converting keywords, is a must. Your amazon human resource must know how to set up both manual and auto campaigns, ensure a low ACOS rate, and never forget to stop an automated campaign. Understanding demography is a huge bonus and if your amazon human resource knows where your sales hit the highest, and gives an in-depth knowledge of your best clientele, you’re in for a treat. What about vendor central? Here’s everything your amazon human resource should be following if you’re a vendor and are looking for apt services: Checking the status of inventory, sales, and return numbers Checking PO to see if they’re submitted, pending, and correct Check any issues that might occur with the invoices Check for vendor returns Check for chargebacks and how to resolve those issues Check the status of existing disputes and case logs Check for coupon recommendations Conduct routine operations like new order confirmation, incomplete/ pending shipments, product submissions, order confirmation slip submission, POD submission, and vendor operational performance. BIE will not only help you with day-to-day store management activities but also help create highly optimized product listings, process customer orders, update and manage inventory, analyze competitors, and provide complete customer support. It’s difficult to stay focused on research & development when your backend operations are filling the clock. So, if you do want to work on your business strategies in peace, hire Amazon virtual assistance from a multi-purpose platform.

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How to Process Purchase Order (PO) in Vendor Central

A purchase order is an official document that a buyer offers a seller in which the buyer commits to pay a nominal fee for specific products that need to be delivered. On Amazon vendor central, a purchase order is identified using a unique number that pertains to the number of items, SKU, and other product details. On vendor central, PO or purchase orders are sent from Amazon to a vendor, usually when there is a peak in demand for a particular product. Orders: Here, vendors provide information regarding the shipment and have to click on the “receive purchases orders” tab on vendor central. Items: Here, vendors need the product information on the product and can upload images, edit pricing, and other such details. Merchandising: Here, vendors can access features like Amazon Vine and A+ Premium content. Vendors can also market their product listings. Payment: Here, vendors need to keep track of invoices and remittances. Processing the Purchase Order Form An Amazon vendor can either be a manufacturer or a supplier who delivers products to Amazon directly. Amazon vendors can also be third-party merchants wherein they can deliver products to Amazon’s warehouses on behalf of the supplier. Amazon vendors won’t receive purchase orders immediately after setting up a product especially since the ordering process is automated by Amazon. Before deciding whether to order a product or not, Amazon’s system will look at the sales history as well as the current market demand for that specific product. If the sales performance is low, PO will be minimum and once this increases or becomes a high-demand product, the purchase orders will grow larger subsequently. Sometimes there might be a situation where a vendor may not possess enough stock to fulfil a purchase order so in such a case there are two options: either you can cancel the PO or you can place it on backorder till your product supply is fulfilled. In order to make sure you don’t receive a heavy PO, while you have limited or no stock, always remember to mark those items temporarily or permanently unavailable. As a vendor, you cannot issue too many backorders since there’s a certain percentage set by Amazon, and in case you do this, you’ll be issued a chargeback for the non-delivery of items. Amazon vendor central relies heavily on EDI for its purchase order, advance shipping notice (ASN), and other shipping & packaging data for appropriate data filing. Is It Important? EDI (electronic data interchange) is a technical exchange of data between the vendor and Amazon that is electronically transfigured, and it relates to processing the purchase orders and invoices one receives on vendor central. EDI documents consist of the following documents: Purchase Order, PO Confirmation Receipt, Advance Ship Notice, Invoice and 128 Label. You can either hire Amazon Human resources to manage your purchase orders on vendor central, or you can integrate EDI using reliable network services. Whether you’re a first/ second or third-party seller, it is important to streamline certain processes for quick shipment & delivery to Amazon fulfilment centres. Your business should include the ability to transmit or receive necessary EDI-compliant documents from Amazon vendor central. Amazon Chargebacks for Vendor Central For Vendor central customers, Amazon places chargebacks on items that have not been processed properly, once the POD is generated. It is important you understand how chargeback works, to avoid loss of time and money, especially once the PO is received. Each Amazon chargeback is unique and there are two categories for this: Shipping and Packaging Issue of Purchase Order Purchase order issue is one of the most common Amazon chargebacks, which involves the failure to confirm PO forms in time, shipping extra/ lesser units, or violating Amazon guidelines by delaying the shipment. Issue of Receiving If the designated shipments that arrive at Amazon’s fulfilment centres violate certain guidelines, such as missing labels or barcode issues, it is an issue of receiving the shipment, and a chargeback is issued. Issue of Packaging If the items are not properly packaged, especially items that are delicate, or are made of glass or any other breakable material, then this calls for Amazon chargeback. Issue of Advanced Ship Notice (ASN) Vendors are supposed to send the ASN correctly from Vendor Central or through EDI while shipping items to Amazon’s fulfilment centre. If there is any error with the ASN, it can incur an Amazon chargeback. Issue of Transportation If there is any failure in setting up routing requests for the products, or any specified shipping and delivery fee policies occur, then it can also result in an Amazon chargeback, especially if the vendor hasn’t paid additional fees for the delivery. PO Processing On vendor central, the process of making the PO and generating an order confirmation slip from/ as a supplier is a necessary step once you receive the PO from Amazon on your account. In order to do this, you need to do the following: 1. On your Vendor Central account, find the “Order” tab and select 2. Next, click on the “Purchase Order” tab and wait for the PO to open 3. Click on “Confirm New PO” and extract this file onto a Microsoft excel sheet 4. To confirm new PO: Go to Orders > Purchase Orders, in the Action items section, select “Confirm New Po”. 5. Select the check box in the left column for each purchase order you want to confirm and open the selected PO. 6. Before you confirm your purchase orders, you can make changes to the availability in the fields table. 7. Once confirmed and downloaded, click “Submit”. Availability Acknowledgement Code on Amazon The availability acknowledgement code you select impacts Amazon’s buying decision. In some cases, if you are unable to process certain items due to stock unavailability, Amazon will add this to the next PO, and reorder again. Orders will be suspended for 30 days unless you don’t change the status or until you restock. Selecting the “Permanently Unavailable” status indicates that you will not

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Amazon Seller Central vs Amazon Vendor Central – Basics

While studying Amazon seller central vs Amazon vendor central analytics, you’ll realize that the basic difference between the two is that on seller central, you sell your products directly to Amazon’s customers. On vendor central, you sell your products directly to Amazon and then they sell the products to their customers for you. As a seller central owner, you price, market, and sell your products directly to Amazon’s customers. Many Amazon sellers start their journey from seller central to list their products quickly and start selling immediately. Before boarding onto vendor central, make sure your products are well established. You can always go with both options because both seller central and vendor central have their unique benefits which will be discussed in detail. With Amazon Seller Central, sellers or brands use a web interface or panel to market and sell their products directly to Amazon’s customers. Those who have a seller account are also known as third-party sellers or marketplace sellers on Amazon. The major role of a marketplace seller is to handle orders they get from Amazon’s customers making it a more direct approach. There are two options you get as a market seller to fulfil the orders of the customers. Either you can handle the shipping, customer service, and returns for each individual order yourself, or Amazon gives you an option of fulfilling orders which is the “Fulfilled by Amazon” or “FBA” program. By enrolling your products into the FBA program, you allow Amazon to handle orders on your behalf. What is Amazon Vendor Central? The web interface used by manufacturers and distributors is Amazon Vendor Central. The term used for sellers selling via vendor central is first-party seller. As a first-party seller, you sell products in bulk to Amazon. You are a supplier here and Amazon will sell your products to their customers. What’s the key element to running a successful vendor-central supply chain? You never let the supplier or Amazon come in direct contact with each other. Pros of Amazon Seller Central Pricing Decision As a seller, you can decide the price at which you want to sell your products and also change them anytime as you have full control over pricing. You also get the advantage of staying in the competitive market by automatically matching your competitor’s pricing. Activity Analytics With Seller Central, you get access to a large number of consumer data without any cost. If you have a seller account, you can access the customer’s data and use it for other purposes. But make sure that you won’t use that data to outreach Amazon’s customers. You can, of course, use analytics to understand consumer behaviour. Private Label Branding This is one of the big advantages of seller central. As a retail partner or an unknown third-party seller of a manufacturer, you can’t list or sell a bundle of older versions of any product. Another parameter of this type of listing is less content and images. With Amazon’s brand registry program, this type of unauthorized listing can be controlled. Cons of Amazon Seller Central Higher Costs If you are a seller and you are selling low-priced items, \ shipping or fulfilment costs are a barrier in your Amazon selling business. If you have a professional seller account, you have to pay $39.99 per month as Amazon FBA fees, and for individual sellers, it ranges from 45 cents to $1.35 per unit. Lower Conversion As a third-party seller, the most crucial part of your Amazon selling business is to compete with “Ship from and Sold by Amazon.com” products. As a 3P seller, you have to offer your products via FBA or “Ship from and Sold by 3P sellers” and with this, you can’t outsell the products sold by Amazon. One more disadvantage is that if you are attempting to use Amazon’s Sponsored Products Ad Tool, your ads won’t appear because this is only for the seller in the buy box. Pros of Amazon Vendor Central Ease of Doing Business Through Vendor Central, you can focus on your Amazon selling business. If you see the business model from the Vendor Central perspective, the process is much easier than seller central. The role of a vendor is to fill purchase orders, bill those orders, and make sure that there is no penalty charge. But as a seller, you have to take care of the full process from sales to lost inventory and also taxation liabilities. Marketing Tools There are many tools that Amazon offers to its vendors like creating enhanced brand content via Amazon A+ Detail Pages. Another program you can take part in, Subscribe & Save (Amazon’s subscription service), is a promotional program offered by Amazon that boosts sales. You can also opt for Amazon Vine, which invites some of its most trusted reviewers on Amazon to post reviews about new and prior products to help their customers purchase products. Cons of Amazon Vendor Central Difficult to Launch New Products There are many guidelines you have to follow to complete your purchase orders through Vendor Central. You may get penalties if you break the rigid guidelines given by Amazon for vendor central. There are many penalties vendors are charged while selling products through vendor central. If you are a vendor and selling through vendor central, it will be difficult for you to launch new products as Amazon does not prefer products with no sales history. Amazon doesn’t get any commission when they buy products from you so it is hard to sell or launch new products through Vendor Central. Amazon is unsure about the sales performance of the product and if the product is right for the target market or not.

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