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Impact of COVID-19 on Online Shopping – Useful Insights on the Changing Behavior of Online Consumers


“The E-commerce industry will be the likely winners of the COVID-19 pandemic”.

“COVID-19 will rapidly change online consumer habits”.

These are some of the headlines we come across today. As an e-commerce or Amazon seller, despite the many challenges you face during this crucial period, you can be on the profitable side if you think smart.

Imagine a world without the internet during the pandemic. I know I can’t.

Thanks to the digital revolution, people can comfortably work from their homes and students can attend online classes.

Most importantly, thanks to the e-commerce industry, all basic essentials are delivered to customers’ locations with just a single click.

E-commerce has brought a significant change in shopping behavior and COVID-19 has added fuel to the fire.

The pandemic was a time when consumers most explored e-commerce sites. As social distancing became the norm, people avoided crowds and spent most of their waking hours shopping online instead of heading out to their local retailers.

For an Amazon seller to ride this wave of opportunity, it became essential to understand customers changing demands and analyze their behavior in order to supply the right products to suit their needs.

Analyze and understand buying behavior of consumers

The prime necessity of the current situation is to collect the data, update your profile, and portfolio in the product categories that are in high demand. This includes office supplies, fitness equipment, cosmetics, kitchenware, home improvement, toys, and hobby-related products.

A shift in consumers’ requirements and priorities showcases the need for e-commerce brands to promptly react to maximize organic traffic and revenue. Even after reverting from the pandemic, consumers may adopt their new habits in the future. You need to be sharp and smart enough to know the sales strategies and pay attention to the data.

Prior analysis of the demand for products can help you choose and select the most purchased products and optimize them in your product listing.

For example, working from home has become imperative and more organizations are planning to provide their employees with an option of working from home which could mean that the demand for tables, chairs, laptops, and other work essentials is likely to increase. So, make sure you stock up the future essential goods according to their needs.

It’s time to update and optimize your Product Listing

Apart from selecting essential selling products, optimizing your product listing, and Amazon SEO plays a significant role in your product being on the first page of Amazon Search results. The images and description of the product should be engaging to the customer.

For instance, your product on Amazon is coffee powder. Apart from other information, specify the names of trending recipes with the coffee powder, like Dalgona coffee, which has become quite a popular and trending recipe on social media.  Also, it comes in handy to mention that your product’s safety and packaging are done under strict surveillance.

This is indeed a time for Amazon and other online platform sellers to keep a close track of data to quickly make changes, if necessary, and reap the benefits of online selling.

BIE is well-trained to provide a range of services for Amazon Sellers. From creating A+ content for your products to optimizing your Product listing, don’t miss out on this opportunity to get professional help for your brand.

BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon.

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