If you plan on optimising your Amazon product listing for Christmas to get massive sales, we’ve got tips that will come in handy. It is tough to compete with top sellers during the Q4 season but that doesn’t mean you should lose out on business. In fact, the more you update and research, the easier it will be for your store to get noticed. A lot of Amazon sellers look for quick hacks when it comes to boosting visibility, but you can’t rely on black hat tricks. In fact, to ensure your account doesn’t undergo suspension, stick to Amazon’s guidelines, especially during the holiday season or during high sales periods.
Here’s how you can quickly optimize your product listing for Christmas sales if you want to be a profitable merchant this holiday season:
- 1 Understand the Christmas Cheer!
- 2 Stock Your Inventory
- 3 Cold Pipeline Needs Heating Up!
- 4 Get a Festive Makeover
- 5 Mobile Friendly Content
- 6 Don’t Forget Those Testimonials
- 7 Find Your Magical Keywords
- 8 What’s New?
Understand the Christmas Cheer!
Know your clientele, more so during Christmas, because that is when they’re going to hit the shop button most. Irrespective of what category your product comes under, check out what your competition is selling, in terms of discount coupons, freebies, and add-ons. Do a study of their past customers, and maybe you’ll find something new to add to your listing. When you know your clients are on the lookout for Christmas presents, that is the time to act. Throw in a discount, give them free shipping, add promotional content on your web stores, and advertise using Amazon PPC.
Does this sound familiar? Of course, it does. The trick though, is in the presentation, the text content, and how you use your keywords. Go to your seller central account, open each listing, and make sure you add keywords in the search terms that should have the word “Christmas”, as a part of the long tail keywords. This is known as targeting clientele who are specifically looking for Christmas gifts.
Stock Your Inventory
You’ve heard this before and we’re winging it again – stock up on inventory and keep extra stock of your highest-selling products. Christmas sales have a lot to do with understanding where you’ve hit your sales the most and which products have yet to sell out fast. If your inventory list has an “x” number of products that always have a high order volume, stack up, nice and good. If your inventory list has a “y” number of products that have yet to sell out, make sure you have enough. And most importantly, highlight those products in your ad campaigns.
Cold Pipeline Needs Heating Up!
We’re talking about products that rarely make it to your customers. Imagine someone looking for Christmas toys for their kids. If your store comes under this category – the toy category – then it’s important you recreate the content for such listings from scratch. Don’t upset the algorithm for those listings that already have good visibility. We’re talking about a cold pipeline here, and it’s your job to identify these products and redo the listing from scratch with a new set of keywords.
Get a Festive Makeover
If you’re familiar with A+ content, you know what we’re talking about. You don’t need a black hat trick to tip the scales in your favour for any of your listings. It’s all about delivering fresh content, doing quick research for the latest keywords, checking on what gets indexed and what doesn’t, and creating great informative copy. It’s perfectly alright if you don’t have EBC. Your Christmas makeover can also be in the form of redoing your brand profile on Amazon’s marketplace, with new banners perhaps. This can include adding fresh lifestyle images to your listing with a Christmas theme to them. Deliver something innovative that keeps with the holiday spirit and showcases its great functionality.
Mobile Friendly Content
80% of e-commerce sales take place online via mobile phones. Don’t expect your customers to order using laptops if they are browsing on phones. Keep an eye on who checks your website, social media channels, and store pages. Your sale begins with a customer browsing around for a product and it converts into a sale once they find the perfect product. That is something which happens with great reviews, FAQs, and images, to visually give an idea about the product to the customer. You can download mobile-friendly templates for your landing page, and create ad copies that are simple to read and have enough CTA buttons.
Don’t Forget Those Testimonials
This is the time you need to highlight customer reviews and testimonials. Whether it’s in the form of an Amazon PPC ad copy or a Facebook campaign that includes your product listing’s link, it’s all about generating leads. There are many people who buy products after they’re done browsing social media channels. It is your job to grab a customer’s trust by creating ad copies that come from different angles. It could be a testimonials copy or it could be content that offers a discount coupon. It could be informative and lead the customer onto your page’s blog or it could be a lightning deal on Amazon.
Find Your Magical Keywords
Just like children find their magic and inspiration from adorable Santa Claus stories, you need to find your magical keywords. Only when your products start showing up is when you’ll start seeing higher sales. To get a customer, think like one. Here’s how you start.
1. If you’re a customer who wants to buy a product, you obviously know nothing about keywords. You will type in just about anything that describes what you want. And if it’s for Christmas, that word is going to be a part of the search. Let’s say you’re looking for Christmas lights, but you want a certain kind and type. You don’t know what it’s called and you go for common words like “Christmas light”, “Christmas lighting”, or “lighting accessories for Christmas”.
2. Once your customer finds something that he/ she wants, they click on that product. Don’t assume it’s a buy. Everyone surfs more and decides later. If your customer has a brand in mind, as a seller, you find those top-end brands and sneak in these keywords in the search terms. Always pick out keywords with the highest search volume and layer them in your content. Your product title is the most important aspect of the listing. With four to five exceptionally high-volume keywords and other specifics, create a title that’s bound to influence the bots in a positive way.
3. Emphasize phrases. These can be used in your listing’s description, bullet points, and pretty much everywhere else. Don’t create content that’s stuffed with keywords. Flesh out content that’s smart with keywords. If you know what your customers type as misspellings, you’ve hit a jackpot. With Amazon, it’s constant trial and error. A/B testing is precisely finding out what works and what doesn’t. You need to make all the above changes at least 20 days ahead of Christmas. Your shoppers are getting warmed up, and before you know it, the search volume of these keywords will skyrocket a week before Christmas, two days before Christmas, 24 hours before Christmas, and on Christmas morning.
4. A great tool would be Helium 10, which specifically works for Amazon sellers, and vendors. If you want a tool that targets your PPC ad copies, we would recommend Viral Launch or eComEngine. If you’re looking for feedback software and you want the big guns, check out Jungle Scout for their latest updates. But what if you’re old school and not all that tech-savvy? You can’t be an outstanding Amazon seller unless you have a team of amazon human resources backing you up. The research is immense and the workload is enough to keep your people occupied even during the holiday season. That’s not a heartwarming cheer now, is it?
Is there more I can do? Yes, you can, as you should.
What’s On My Wishlist – Did we forget about this?
Every customer on Amazon has a wish list so it’s important to understand if your product has been added to one. Not many sellers remember that a wish list is basically a client saying – I love this, but I’ll get it later. This is a cold lead that you would want to work on. The best way to do that is by pitching in a discount on such products because your customers will automatically be aware of the change in pricing. We aren’t asking you to reduce the price of every product, in fact, that’s not profitable. For products that are incredibly high priced, a discount coupon, say 50% OFF, is enough and should be applicable for a few products. For products that come under a mid-range budget, 10 to 15% OFF is decent, or you could also opt for free shipping. The trick is to understand which products are already favourites and then turn that cold purchase into a real one.
How Do I Optimize My Product Ranking?
Don’t focus on your ranking right when Christmas is around the corner. To build your ranking, you need to work on your listing months ahead. Before Q4 even begins. Have a focused ranking. Don’t try and rank for everything because you might just get nothing. Pick one main keyword phrase that you know works best for all your listings and use that to the fullest, even for those ad campaigns. What we’re trying to say here is that, if you’re going for a keyword phrase, like “Christmas lights”, let that come more often in your content.
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While we can continue babbling about Christmas sales and those delicious profits, there’s always something new to add to the cart. Stay tuned for constant updates if you’re eager to learn more about selling on Amazon efficiently. You can contact us directly or subscribe to our mailing list.