Customers on Amazon were able to vote on reviews by clicking on Helpful or Not Helpful. Customer ratings receive an added value as helpful information rises the rank of reviews. This can also add trust to the evaluation process. This trust can support a much faster shopping decision even if it is better or not. Negative evaluations are also helping people when they are at a confused point. Various measures have been made to prevent fake reviews.
How do negative ratings on Amazon move up the rank?
This sort of review is ending. Amazon is apparently testing positive evaluations of reviews or downvoting. Amazon removes the option to mark reviews as “Not helpful” in a trial period. There will be only one single ‘Helpful’ button for customers to comment on.
Amazon is trying to prevent manipulation from naggers. People abuse the ranking of reviews. If reviews are frequently rated as not helpful, they further slide down and customers see more negative comments. This affects sales. Maintaining trust with customers is the only way to build sales. Removal of manipulative and negative reviews is sensible.
For removing or downvoting unwanted ratings through this technique, users have to provide a whole review series with a larger number of helpful votes. The potential for manipulation by naggers always remains a possibility. The key is to tackle it wisely without making the situation worse.