Big Internet Seller Services Inc provides e-commerce Services

Big_Internet_Ecommerce
Get your first Product Photoshoot for FREE! Learn More
Big_Internet_Ecommerce

Amazon Marketing Services

Big_Internet_Ecommerce_Amazon_Store_Management

Types of Suppliers For Your Amazon Store

Leave a Comment / Amazon Marketing, seller central /

Your supplier is a business partner, and business partners can be either your best ally or your worst fear. Similar to how you would choose a business partner, you must exercise caution while selecting an Amazon FBA Wholesale Supplier to maintain a productive, reliable partnership as your business progresses. Types of Suppliers for your Amazon FBA Wholesale Store For this article, we’ll discuss the four most common types of suppliers for your store: drop shippers, retailers, wholesalers, and liquidators. Dropship Suppliers – Dropship suppliers are a common choice for online merchants. They manage your Amazon FBA Wholesale inventory and dispatch supplies on your behalf. Below are their advantages:  No Inventory Management – Keeping an inventory in-house requires a significant amount of room and the extra work required to manage your distribution operation. One of the primary advantages of working for a dropship supplier is that you avoid having to deal with all of this. Low Operating Costs – Rather than purchasing a large number of goods and then feeling compelled to market them, you pay the retailer for products as they are sold. This lowers the overhead expenses and exposes you to less financial pressure. > Wholesalers – Wholesalers allow shop owners to purchase a vast quantity of goods at a significantly reduced price. The more items an owner orders from a wholesaler, the greater the discount on the order. Advantages of wholesalers are: Cost-Effective – Cost is the primary consideration for Amazon FBA Wholesale vendors who want to work with a wholesaler. Purchasing in bulk lowers the per-item costs, allowing you to provide more attractive pricing to your customer. Simplicity – To work with a wholesaler is a simple and straightforward task. A single wholesaler will supply a diverse range of goods. Liquidators – Additionally, and even more flatteringly, liquidators are referred to as wealth recovery experts. Liquidators acquire vast quantities of overstocks, refunds, closeouts, and related unsold merchandise. After that, the liquidator resells these products on the market in bulk, repackaged bundles in varying sizes. The Main Advantage of a liquidator is: Excellent Price Of Item – Since liquidators are in a hurry to make profits, they sell goods at less than a fair market value, which means you get an outstanding per-item profit and a bit more bargaining power. Manufacturer – They deliver competitive rates but frequently demand large minimum orders, which means you must pay a significant amount up front. They are excellent choices for more experienced Amazon FBA Wholesale vendors with access to services but can be difficult for a brand-new shop. Some of their advantages are : Low Cost Per Unit – As compared to liquidators and wholesalers, manufacturers may have a firm per-item price, but they are often less amenable to negotiation. Customization Possibility – You can make a manufacturer produce a package to your specifications or even personalize it, which can be an excellent selling point for your business. A scam supplier will cost you a lot of money. Hence, we hope the above blog helps you to identify the right kind of supplier for your Amazon shop. BOOK A FREE CONSULTING CALL

Types of Suppliers For Your Amazon Store Read More »

Big_Internet_Ecommerce_Private_Label_Consultation

How to Choose Best and Reliable Amazon FBA Wholesale Supplier For Your Store

Leave a Comment / Amazon, Amazon Marketing, vendor central /

You might have done your product research and found a standout product to sell on Amazon. However, your work here is not complete! Now you must locate a seller ready to ship the goods at a fair cost. Likewise, you must ensure that the product follows the Amazon marketplace’s quality requirements. To be a good Amazon FBA Wholesale Seller, you must source items that consumers would enjoy at a low price, and that allows you to earn a fair profit as well. This boils down to discovering an excellent Amazon FBA Wholesale supplier. However, how do you locate those vendors amongst the different types of suppliers and collaborate with them? Let us discuss this in this blog. Tracking Down The Best Amazon FBA Wholesale Suppliers China is without a doubt the world’s industrial powerhouse. The likelihood of the majority of items you buy being assembled or produced in China is quite high. China’s low overhead costs allow them to reduce production costs, rendering it almost difficult for other countries to compete. Therefore, China is a common destination for most sellers looking for a reliable Amazon FBA Wholesale supplier. However, sourcing from China is not the only means of being sustainable! Let’s take a look at some other ways as well:- Trade Shows – These are an excellent way for sellers to connect directly with vendors. Speaking with providers face-to-face enables you to get a better understanding of their business standards, materials, and quality management procedures. The sheer volume of distributors and retailers present at trade shows ensures that you have a plethora of options. Agencies that Source Products – If you’re having difficulty locating a suitable retailer, you can also contact commodity procurement companies. These third-party providers will assist you in locating manufacturers and importing goods at a cost-effective rate. Additionally, sourcing companies serve as a means of maintaining quality management. This is the simplest method of locating a foreign vendor. Searching Directories – Utilize Amazon FBA Wholesale directories to quickly communicate with reputable vendors. These directories or registries can be easily purchased online and this simplifies the process of locating vendors in your niche. Furthermore, if you use a trusted directory, you can be assured that all wholesalers have been vetted. Marketplaces Online –  Aliexpress & Alibaba are goldmines for new Amazon FBA Wholesale vendors. They are, though, not particularly easy to navigate. Purchasing directly from a retailer sometimes results in a lower per-item price. However, the majority of producers would accept only massive orders. If you can’t find what you’re looking for on these sites, B2B e-commerce sites such as JimTrade or Global Sources might be worth a look. These websites specialize in international trading and are excellent sources for your product. It is entirely up to you to decide which of the above methods you use to locate the supplier that best suits your needs. But do verify that your supplier is genuine and delivers you the highest quality product. BOOK A FREE CONSULTING CALL

How to Choose Best and Reliable Amazon FBA Wholesale Supplier For Your Store Read More »

Big_Internet_Ecommerce_Amazon_Attribution_External_Traffic

Boost your Sales and Build your Brand with External Traffic

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central, vendor central /

It’s a well-known fact that Amazon is the most dominant e-commerce store in the world, where you find almost all products under the sun. Brand recognition and the largest customer base make Amazon the best choice for sellers to reach the maximum number of users and build their brands. Whether you are a brand-new seller on Amazon or an established one, it might be hard for all your products to get listed at the top of Amazon search results. Have you put all the effort in, like Product listing optimization, Amazon PPC, and Competitor analysis to rank your products and drive traffic to your product listing page and still not getting the desired results? Do you know that most customers only go for the products ranked on the first or second page of Amazon search results? If your product doesn’t show up on the top pages, you lose to your competitors. Don’t worry. Here is the best solution – external Traffic, a powerful tool to drive customers to your product listing, separate yourself from your competitors, and boost sales. What is External traffic? As an Amazon seller, you might be more familiar with the word Traffic, which means driving customers to your product listing page. The more traffic to your listing page, the more likely you’ll see conversions. Traffic to your product listing can be internal or external. Internal traffic is when a customer finds your product from the Amazon search results or clicks on one of your sponsored ads in the Amazon store. Of course, Internal traffic is essential to boost your sales. But it is not the only way to drive traffic to your products. You can attract customers and drive them to your product listing on Amazon from outside the Amazon site. This is called external traffic. Simply put, external traffic is driving customers to your products from external channels. Why is External Traffic important for Amazon Sellers? External traffic is as important as other strategies like Product Listing Optimization and Amazon PPC. It helps increase your business value, widen your customer base, improve sales velocity, and helps you stand out from the competition. Skip your Competitors When a customer enters a keyword for the product they search for, Amazon displays hundreds of products on the search results pages based on their ranks. Each product on Amazon has many competitors and every seller puts their best efforts to optimize their product listings and improve their rankings on Amazon search results. Despite all your efforts, it’s not always possible for all your products to get ranked on the first page of the search results. This is when external traffic comes to your rescue. You can drive customers to your product listing directly from external sites like Facebook or a blog post. You don’t have to compete with other products on the Amazon search results page. Therefore, driving customers from external sites helps to avoid competitors and helps drive sales. Build Your Brand Customers who buy your products on Amazon are not your customers. They are Amazon’s customers. People trust Amazon because it is an established brand. A brand represents the people’s perception of a company’s reputation and creates a positive impression of your business among consumers. Building a brand in today’s digital world is a lot easier than ever before. You can connect and interact with a target audience directly through several channels and communicate the values that distinguish you from your competitors. External channels like social media help you build long-term relationships with customers and play a significant role in establishing credibility and enhancing your brand’s awareness among consumers. Build a Customer List One of the greatest advantages of driving traffic from outside sources is that you can reach out to customers before they reach Amazon. You can get the contact details of a prospective customer, such as an email address, and build a list, with which you can run marketing campaigns, offer promo codes for your newly launched products, build a long-term relationship with your customers, and raise your brand awareness. Boost your sales and organic rankings By driving the customers to your product listing page on Amazon, you are indirectly increasing the traffic to the Amazon site itself. This can potentially increase your product ranking on the Amazon search results page. More people buying your products means more sales velocity, which improves the organic ranking of your products.  How to Start Driving External Traffic  1. Optimize your product listing Before you start sending any valuable traffic to your product listing on Amazon, ensure that your product description gives clear insights to the users about the product and is simple and easy to read with bullet points. Your images should be clear, professional, and should be able to convey the benefits of your product. 2. Select a channel Though there are countless channels to drive external traffic to your product listing page, not all the channels are effective to raise your sales. You need to pick a channel that has a high customer base, where you have a fair chance to engage with potential customers and get your ads to reach the right people. 3. Targeting Finding your target audience is crucial to driving external traffic to your Amazon Product listing. Not all people are interested in buying your products. You want to target only those who are interested in your products. Any audience that is unlikely to convert is a waste of your investment. The best way to find the right audience is to define the interests of your ideal customers, who are more likely to purchase your product. Choose the audience who will see your ads.  Proper targeting not only lowers your cost of running the ads on external channels but also improves your ROI and boosts your sales. 4. Define your goals Defining your goals helps you plan an effective strategy to get a lot of people through your sales funnel. Why are you driving external traffic? What is your main objective?

Boost your Sales and Build your Brand with External Traffic Read More »

Big_Internet_Ecommerce_One_On_One_Coaching

Benefits of Product Packaging and How It Affects Your Sales on Amazon

Leave a Comment / Amazon Marketing, Amazon Tools /

Ever presented a gift to your loved ones? How did they feel when they saw your gift? Did you notice their excitement while unboxing the gift? That is the moment when you feel the best and build a strong bond with your loved ones. Similarly, people are more fascinated by the appearance of the products. They can touch, feel, and judge the product before purchasing when they visit a retail store or shopping mall. But that is not the case with online shopping. “First impressions are always the best impressions, but last impressions are as important as first impressions”.  A product packed in an eye-catching design box steals one’s heart. People unknowingly get impressed by the packaging. You want to make a memorable experience for customers when they unbox your product. Packaging design is not just an image on a box or a bottle. Good packaging design is a sensual experience that fascinates the customers through sight and tells a story about your brand to customers. It not only makes your product appealing and attractive but also plays a vital role in making a good first impression. Having the right packaging improves your customers’ satisfaction, gets repeat customers, enhances your brand value, and boosts sales. Why Amazon Product Packaging is important? Imagine the hard time you had while putting all your efforts, and investment into Amazon SEO, product listing optimization, and Amazon PPC campaigns to rank your products on the top of the Amazon search results page, and drive your customers to your product listing page. All your efforts are worth your time and money only when your customers are satisfied with your product. Product packaging is an important element to consider along with other strategies for enhanced customer experience and meeting their expectations. Driving your customers through all the stages in a sales funnel is one job while impressing your buyers when they receive your product is another that helps you retain your customers and strengthen your sales. How does great packaging benefit Amazon Sellers? Product packaging is what a customer sees first before viewing the product. As an Amazon seller, it is the biggest opportunity for you to benefit from great product packaging and influence the customers. Protects your Product Superior Product Deliverance Enhances your Brand Image Drive Customer Loyalty Build a Positive Relationship with your Customer Increase the visibility of your products Gain a Competitive Edge 1.    Protects your Product Packaging protects a product from potential harm or destruction during shipping or warehousing. It can be made of any material like cardboard, plastic, metal, etc. Many products get spoiled or broken during transportation due to poor packaging. Additionally, you will be at a loss as you need to replace the damaged product with a new one for your customers. Customers get satisfied only when your product reaches their hands in pristine form. So, you must ensure that your product is safe and stable during storage and shipping. Good packaging keeps your product intact until it is delivered to your customer. 2.    Superior Product Deliverance Product delivery is the last point of contact between your brand and your customer and is the key to creating a lasting impression on your customer. This is the critical post-sale period to build a strong rapport with customers by personalizing their initial experience with your product and making a great first impression with product packaging. The moment of order delivery represents one of the most important touchpoints with your customer. So, ensure to make a memorable brand experience as it drives customer loyalty and builds a long-term relationship with the customers. It will not only get your customers back but also make the customers spread the word about your product to others, boosting your sales. 3.    Enhance your brand image Product Packaging design is a critical component in building a brand’s image and identity. Branding on your packaging helps grow the image of your brand and make your brand recognizable. Packaging design offers a unique opportunity for Amazon sellers to influence end-users and customer brand perceptions. Good product packaging if leveraged to its fullest, can work in a great way to create and maintain a brand’s competitive advantage. 4.    Drive Customer Loyalty A good packaging design should make information easy to find for the users. It must communicate with the customer about the product’s use, its benefits, and how it’s different from other products in the line. Creating a smooth experience with your brand that makes life easier and minimizes frustration will go a long way towards building customers’ loyalty. 5.    Build a Positive Relationship with your Customer As your relationship with the customer is entirely virtual, branded packaging is what engages you with the customer and turns the moment of unboxing into a tangible encounter. A beautiful packaging evokes the customer’s excitement and leaves a lasting positive impression on your brand. Positive user experience can encourage loyalty and even increase the amount end users are willing to pay for your product. 6.    Increase the visibility of your products Product packaging increases the rank of your products and gets you noticed on the Amazon search results page. Wondering how? Here is a good example to help you know the significance of product packaging in raising your product’s rank in Amazon search results. Product reviews are a great way to know about your packaging and how customers feel about it. Here are some reviews from Amazon buyers about their experience with the product packaging. Review No.1  Fast delivery and good packaging. Got all the accessories. Fully satisfied with the product. Excited to buy one more to gift my friend. Review No.2 Product packaging is very bad. Some design accessories are missing from the dress. Not satisfied with the seller. Review No.3 Excited while receiving the product but very disappointed. It is already open and looks like it has been used and even the product serial number is not available on the product. I didn’t expect this from Amazon and returned the product.

Benefits of Product Packaging and How It Affects Your Sales on Amazon Read More »

Big_Internet_Ecommerce_One_On_One_Coaching

Impact of COVID-19 on Online Shopping – Useful Insights on the Changing Behavior of Online Consumers

Leave a Comment / Amazon Marketing, Amazon VA /

“The E-commerce industry will be the likely winners of the COVID-19 pandemic”. “COVID-19 will rapidly change online consumer habits”. These are some of the headlines we come across today. As an e-commerce or Amazon seller, despite the many challenges you face during this crucial period, you can be on the profitable side if you think smart. Imagine a world without the internet during the pandemic. I know I can’t. Thanks to the digital revolution, people can comfortably work from their homes and students can attend online classes. Most importantly, thanks to the e-commerce industry, all basic essentials are delivered to customers’ locations with just a single click. E-commerce has brought a significant change in shopping behavior and COVID-19 has added fuel to the fire. The pandemic was a time when consumers most explored e-commerce sites. As social distancing became the norm, people avoided crowds and spent most of their waking hours shopping online instead of heading out to their local retailers. For an Amazon seller to ride this wave of opportunity, it became essential to understand customers changing demands and analyze their behavior in order to supply the right products to suit their needs. Analyze and understand buying behavior of consumers The prime necessity of the current situation is to collect the data, update your profile, and portfolio in the product categories that are in high demand. This includes office supplies, fitness equipment, cosmetics, kitchenware, home improvement, toys, and hobby-related products. A shift in consumers’ requirements and priorities showcases the need for e-commerce brands to promptly react to maximize organic traffic and revenue. Even after reverting from the pandemic, consumers may adopt their new habits in the future. You need to be sharp and smart enough to know the sales strategies and pay attention to the data. Prior analysis of the demand for products can help you choose and select the most purchased products and optimize them in your product listing. For example, working from home has become imperative and more organizations are planning to provide their employees with an option of working from home which could mean that the demand for tables, chairs, laptops, and other work essentials is likely to increase. So, make sure you stock up the future essential goods according to their needs. It’s time to update and optimize your Product Listing Apart from selecting essential selling products, optimizing your product listing, and Amazon SEO plays a significant role in your product being on the first page of Amazon Search results. The images and description of the product should be engaging to the customer. For instance, your product on Amazon is coffee powder. Apart from other information, specify the names of trending recipes with the coffee powder, like Dalgona coffee, which has become quite a popular and trending recipe on social media.  Also, it comes in handy to mention that your product’s safety and packaging are done under strict surveillance. This is indeed a time for Amazon and other online platform sellers to keep a close track of data to quickly make changes, if necessary, and reap the benefits of online selling. BIE is well-trained to provide a range of services for Amazon Sellers. From creating A+ content for your products to optimizing your Product listing, don’t miss out on this opportunity to get professional help for your brand. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

Impact of COVID-19 on Online Shopping – Useful Insights on the Changing Behavior of Online Consumers Read More »

Big_Internet_Ecommerce_Dedicated_Remote_Teams

Work from Home – Safety Hacks to make your Life New Normal

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Tools /

At a time of heightened demand for food, medicines, cleaning supplies, and personal care products on Amazon, Amazon’s Human resources are the need of the hour. Behind every successful order placed by a customer, it’s the dedication and hard work of Amazon sellers and Human resources that make it happen. For improved product listings and leads, Amazon’s Human resources work hard to ensure the survival of brands in the marketplace even during difficult times. Some of us were excited to work from home thinking that there would be enough time to spend with the family. Do you feel that same excitement today? Probably not! You might have experienced a lot of problems while setting up your workspace. You might have got bored and tired of staying at home and spending long hours in front of your computer. Household chores might have interrupted your work schedule. Not to mention, the kids. Now, you eagerly await to get back to the office, meet friends and have parties. But, to prevent the deadly corona, we may have to continue to work from home for some more days. It sounds sad, but it’s true. Here are a few tips and best practices for Amazon Sellers and Human resources to manage your work-life balance smartly. Set up your physical workspace: Most of us make use of sofas or beds or sit on the floor due to space constrictions. Some of us might have set up a comfortable workspace. If not, it’s time to set up your workspace for many reasons. A comfortable and safe workspace not only helps you focus on work by minimizing distractions but also increases your productivity and keeps you fit and strong, both physically and mentally. Choose a safe and secure space with good ventilation and lighting. Get comfortable furniture. The right chair, and a proper table work wonders. Also, do ensure your computer is at eye level. Maintain Regular Hours: Set a work schedule and stick to it. Make a ‘To-Do List’ each day as it helps you manage your time and establish the hours of work. Stay Connected to each other: Spending long work hours before a computer at home gets you frustrated and anxious. Connect with all your colleagues and stakeholders and share your work-from-home moments. For example, create a team WhatsApp group and share pictures of your birthday celebrations, your home workspace, your kids, the food you cook, and more. Schedule a 10-minute break every 2 hours. Make space for some fun along with work. Protect your Physical Health Follow the 20-20-20 rule. Your eyes are more prone to damage because of long hours of work in front of a computer. Take a 20-second break and look at something 20 feet away every 20 minutes and blink your eyes 20 times. This 20-20-20 rule comes highly recommended by ophthalmologists as an effective way to keep eyes protected. Move your body around every hour and stretch your arms. Walk around while you are on the phone. Drink a lot more water and eat healthy food. Get a good night’s sleep. Sound sleep makes you more focused and increases productivity. Protect your Mental Health: Long work hours staring at a computer screen not only affect your physical health but you are also likely to experience high-stress levels. Poor mental health may result in misinterpretation of e-mails and tasks before you which affects your productivity. It may also affect family life. Move around a bit or go out and get some fresh air. Try Yoga or breathing exercises to keep yourself motivated. Some Don’ts during your Work  Don’t make your living space a workspace. Don’t do the household chores randomly throughout the day as it is a distraction. Don’t charge electrical items on sofas or beds and keep your electrical equipment away from kids and water. Don’t avoid your lunch break. Last but not the least, every day, at the end of the work Do pleasurable activities that elevate mood, like reading, or listening to music Spend quality time with your family. Play with your kids and have fun with them. Make time to do your household chores. Conclusion: Working from home is great, but if not well managed, it can be problematic. It’s super hard to separate work and life when they happen in the same place. Physical health and mental health are equally important for work-life harmony. Follow these simple tips and manage your time. Make sure to socialize with friends and spend quality time with your family. Get in touch with us if you require professional assistance. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

Work from Home – Safety Hacks to make your Life New Normal Read More »

Big_Internet_Ecommerce_Competitor_Analysis

Amazon Competitor Analysis – Key Competitor Metrics to Track in 2020

Leave a Comment / Amazon /

Do you know why Amazon is the largest e-commerce marketplace in the world? This is a platform where 87% of customers actually shop for products and thousands of sellers sell their products.  Whether you are a new seller or an established one on Amazon, the main goal is to drive traffic to your products, maximize your reach, and increase sales. The competition in the Amazon marketplace is so intense with thousands of sellers on Amazon. There are millions of similar products from different sellers that are listed and ranked by Amazon which gives customers a choice to buy quality products. Since every product has hundreds of different vendors, the time is now, more than ever, that Amazon sellers carry out better analyses of their competitors to stand out from other merchants.  It’s no easy feat to maintain a competitive advantage on Amazon, especially when you’re not keeping track of your competitors. A comprehensive study of your rivals is one of the most successful ways to stay ahead and survive in the largest competitive marketplace.  Why is Amazon Competitor Analysis important for Amazon Sellers? Amazon is a giant marketplace and is only getting bigger. And just because it’s crowded and highly competitive doesn’t mean all is lost.  Evaluating competitors’ products and marketing strategies help in identifying gaps between what your competitors offer and what customers need. Bridging the gaps and finding new opportunities to make your products stand out from the competitors is what the game is all about.  The quantitative and qualitative data of competitors give valuable insights for Amazon sellers to make better decisions, optimize advertising campaigns, and more effectively, track performance and profitability. Use competition as leverage and carve out a spot in the marketplace for yourself. 5 Key Competitor Metrics Every Amazon Seller Must Essentially Track 1. Analyze the targeted keywords of your Competitors Keywords are the search terms entered by shoppers on Amazon’s search box to find a product. Shoppers can easily find your product only when it appears on the top pages of Amazon search results with their search terms. The most critical step in Amazon’s competitor analysis is researching your competitors’ keyword strategies. Competitive keyword analysis helps evaluate specific keywords used by your competitors in the product listing page and identifies whether they are using evergreen keywords or trending keywords to improve their product’s ranking. With this data, you can adjust the relevant Amazon keywords in the product listing page to optimize product visibility and conversions while also gaining a competitive advantage over other sellers.  2. Audit your competitors’ Product Listing Figure out your competitors first and compile a list of their products. Compare all the features of your competitors’ product listings from the title and product description to images with your listings and check how well your competitors have optimized their listings. Look at what other sellers’ product listings on Amazon have that attract customers, like the product title, quality images that showcase the key benefits of the product, description of the product in bullet points, use of optimized keywords in the title, and product content. This gives a clearer picture of what needs to be done to improve your product listings.  Auditing your competitors’ product listings is a simple strategy that boosts your products’ rankings and sales with less time and investment. Pay attention to all forms of the product content like your product title, product description, tags, and meta-tags. Order content in a fashion that places the most relevant keywords first. Not only does this improve your product’s ranking and visibility, but it also helps customers better understand the details of the product being sold. 3. Know your Competitor’s Price It’s a known fact that customers compare the prices of products between sellers before purchasing a product. This doesn’t mean that only a product with a low price gets sold. Better availability and the faster shipping time also play a key role in differentiating sellers from other competitors.  However, assessing the competitor’s prices is also an important factor for an Amazon seller to make sure that the pricing strategy is robust and stays competitive in the highly saturated Amazon marketplace. As a seller, you need to be aware of your competitor’s pricing strategies to identify hot-selling items and how fast your competitor’s products are being sold out, based on which you can work and improve your sales strategies.  4. Check the Reviews of your Competitors Reviews not only indicate the number of sales but also give valuable feedback on the products, either positive or negative. More the number of sales, the higher the rank of your product. Analyzing product reviews of competitors reveals a wealth of information about buyers like what product features make them happy, and what they don’t like about the product. This helps you address the specific issues of your product. Feedback on the products of your competitors also provides useful insights to position product descriptions to attract customers who shop in comparison. 5. Evaluate your Competitors’ PPC Strategies An in-depth evaluation of competitors’ ad campaigns helps Amazon sellers to consistently structure their ad campaigns and leverage the untapped keyword potential to generate more traffic for their products at a low cost. Keeping track of different strategies of your competitor’s ad campaigns helps you to understand and analyze the keyword choice of your competitors and helps in optimizing your Cost-Per-Click over time. This enables you to get more out of your Sponsored Products campaign than your competitors do and allows you to win high-value top sponsored positions. Leverage the advantage of Amazon Competitor Research Tools – It’s worth your time and money. There are many amazon competitor research tools like Sonar, Helium 10, Sellics, and Keyword Scout, that make it simple for you to compare your product listings to your competitors’ listings, show the type of keywords (Short or long-tail) used by your competitors, search volume, cost per click, and other valuable information and help you discover your competitor’s advertising strategy.  These tools give you an actionable Amazon

Amazon Competitor Analysis – Key Competitor Metrics to Track in 2020 Read More »

Big_Internet_Ecommerce_One_On_One_Coaching

Can Amazon Super URLs Still Boost Seller Ranking?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, seller central /

As an Amazon seller, achieving a best-seller rank often feels like a mystery. Most sellers credit Amazon’s A9 algorithm, but there’s much more behind the scenes that influences ranking. Super URLs, once a hot tool in the seller’s toolbox, have become a controversial subject. Are they still effective, or are they a risky shortcut to avoid?  In this post, we’ll dive deep into Amazon Super URLs, their role in product ranking, and the evolving debate on whether they are still a viable strategy.  What Are Amazon Super URLs?  An Amazon Super URL is a customized link that sellers generate by searching for a product using a specific keyword, clicking on the product, and then copying the URL from the browser’s address bar. These URLs often include the search term and additional parameters that make it appear as though a customer found the product organically.  For years, sellers have used Super URLs to “trick” Amazon into boosting their product’s ranking for specific keywords, aiming to improve visibility and sales. But, as Amazon’s algorithms evolve, is this tactic still effective?  Do Super URLs Still Work in 2024?  The short answer: Super URLs can work, but with significant risks.  We scoured the web and from Reddit sellers with years of experience to Amazon specialists, opinions are divided. Some sellers report short-term success in keyword ranking using Super URLs, while others warn that Amazon has wised up to the tactic. There’s growing concern that using Super URLs might lead to keyword suppression or even account suspension due to manipulation of search rankings.  One Reddit seller shared a case where their product ranking skyrocketed from #14 to #3 after using a Super URL, only to plummet later due to changes in Amazon’s algorithm. The key takeaway? Super URLs may offer short-term gains, but they come with increasing risks.  Amazon’s algorithms have evolved, and they now focus on factors like sales velocity, customer reviews, and organic interactions. Manipulating the system can trigger penalties, and in some cases, accounts have been banned for search manipulation.    Why Super URLs Are Losing Their Charm  The debate over Super URLs has intensified as Amazon has tightened its grip on ranking tactics that attempt to game the system. A few years ago, sellers could rely on Super URLs to improve keyword rankings effortlessly. Today, the A9 algorithm is more sophisticated, and relying solely on Super URLs might hurt your product listing in the long run.   Amazon now tracks search patterns closely. According to some Amazon experts, Super URLs no longer generate the same results because Amazon can detect when a link is created artificially to boost rankings. Sellers who continue to use them may face penalties, including losing keyword rankings or having reviews flagged as manipulated.  Risks of Using Amazon Super URLs  Ranking Penalties: Many sellers report short-lived boosts in keyword rankings followed by a drop in visibility. This is because Amazon can now detect manipulated links, and penalizes products that rely on them.  Account Suspension: Amazon explicitly forbids any attempts to manipulate their metrics. If detected, using Super URLs can result in account suspension or product delisting, which could severely impact your business.  Review Removal: Super URLs may also be linked to Amazon’s review removal system. If Amazon suspects that a Super URL is being used to generate biased reviews, it may automatically remove those reviews. This is particularly concerning for sellers who rely on positive feedback to drive sales.  Ineffective Long-Term: While some sellers report short-term gains, Super URLs are not a sustainable strategy. As one Reddit user put it: “Super URLs work until they don’t, and then your ranking plummets.” Amazon’s algorithm favors organic search and customer interactions over manipulated links.  Should You Use Amazon Super URLs?  Given the risks, sellers need to ask themselves: Is the short-term ranking boost worth the potential long-term consequences?  Many experienced sellers now avoid Super URLs in favor of white-hat techniques that align with Amazon’s guidelines. These include:  Optimizing product listings with relevant, high-quality keywords.  Driving external traffic from platforms like Google Ads, social media, and influencer partnerships.  Using Amazon PPC to build a steady, organic sales velocity.  Driving external traffic, especially through Google Ads, has been particularly effective in boosting rankings without resorting to potentially dangerous shortcuts like Super URLs. According to recent Reddit discussions, sellers who drive organic search traffic using external sources are more likely to see sustainable ranking improvements.  Alternatives to Amazon Super URLs  Amazon Associate Links: These are safe, Amazon-approved links that don’t include keyword tags or time stamps, making them a great alternative to Super URLs. Plus, you can earn a commission through the Amazon Associates program.  Search Find Buy (SFB): While SFB has also faced scrutiny, it’s still a more organic approach compared to Super URLs. Be cautious with this method, as Amazon is increasingly cracking down on manipulation tactics.   Google Ads and Social Media: Instead of manipulating Amazon’s algorithm, focus on driving high-quality traffic to your product page. Platforms like Google, Facebook, and Instagram allow you to target specific audiences and keywords without the risk of penalties.  Influencer Marketing: Building partnerships with influencers who can drive traffic to your Amazon listing is a proven way to generate authentic sales. This also helps build credibility with your audience.  Best Practices for Amazon Sellers  Focus on Organic Growth: Build a strong foundation by optimizing your product listings, encouraging customer reviews, and ensuring your product images and descriptions are top-notch. Amazon rewards consistent, organic sales growth.  Leverage External Traffic: Use platforms like Google, Instagram, Pinterest, and even YouTube to drive potential buyers to your listings. This not only increases your sales but also signals to Amazon that your product is gaining attention from multiple sources. Maintain a Healthy Sales Velocity: Instead of relying on short-term hacks like Super URLs, invest in long-term strategies that keep your sales momentum going. This includes running timely PPC campaigns, offering limited-time rebates, and optimizing your pricing strategy.   Where can you create Super URLs?  Use these sites and URLs at your

Can Amazon Super URLs Still Boost Seller Ranking? Read More »

Scroll to Top