Big Internet Seller Services Inc provides e-commerce Services

Big_Internet_Ecommerce
Get your first Product Photoshoot for FREE! Learn More
Big_Internet_Ecommerce

holiday season

Big_Internet_Ecommerce_One_On_One_Coaching

5 Strategies for Snagging the Amazon Buy Box

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central /

Getting your share of the Amazon Buy Box is not an exact science, but these strategies can help. By focusing your attention on keeping your products Buy Box-eligible and expertly managing your inventory, you’ll have a better shot at getting your product in the Buy Box rotation. With the holiday season in full swing, you’ll want to do everything you can to maintain an edge over the competition. Q4 is a great opportunity to increase sales and build your brand. Don’t miss out by being unprepared! In this blog post, we’ll highlight five effective strategies for snagging the coveted Buy Box. What is the Buy Box? Sometimes referred to as the “Featured Offer,” the Buy Box is technically the “Add to Cart” and “Buy Now” buttons that allow buyers to skip the traditional shopping cart checkout process and go straight to one-click ordering. This is offered on each product detail page on Amazon. It can be incredibly beneficial to your sales, especially during the busy holiday season, when customers are trying to score a deal as quickly as possible! From a seller’s perspective, having your product in the Buy Box is a great way to beat the competition. Once you have it, though, you’re not guaranteed to keep it. The Amazon Buy Box rotates between sellers. Based on a variety of criteria, Amazon picks which accounts will have the Buy Box, so you want to do everything in your power to earn it. Let’s talk about some of the best strategies. Offer Fast Shipping Gone are the days when consumers were willing to wait weeks for a purchase to arrive. Today’s customers want their items as fast as possible. Amazon shoppers are expecting to receive shipments within 24 hours or less. There’s a lot of competition in the marketplace and you don’t want to be that one seller who can’t meet that expectation. One strategy is to offer your products through Amazon’s FBA program. You’re not required to do this, but being an FBA seller allows you to fulfil orders quickly, which can help you earn your piece of the Buy Box pie. Whatever route you choose, make fast shipping a priority. Stay in Stock You can’t sell anything if you run out of stock. Not only will this result in a loss of revenue, but it could hurt your reputation as well. Even repeat customers will be forced to look elsewhere if you’re not carrying the product that they need and when they need it. As mentioned, modern shoppers aren’t willing to wait for shipments and you shouldn’t expect them to. If winning the Amazon Buy Box is a goal (as it should be), you need a clear inventory management strategy. Build relationships and keep a close eye on your supply chain. This is important for many reasons, but it can also save you in a pinch. For example, if your order volume spikes, you might be able to fast-track your orders if you’re on friendly terms with your suppliers. Keep Your Pricing Competitive Even if your products are priced fairly, prospective buyers will always be looking for a better deal. That’s the thing about Amazon — people can compare prices in seconds. It’s essential that you’re aware of what’s happening in the marketplace so that you can remain competitive. With that being said, don’t undervalue your goods. Offering the lowest price isn’t a guarantee that you’ll win the Buy Box anyway. Instead, focus on developing a smart Amazon pricing strategy so that your prices are similar to other sellers. It’s a major undertaking and you might find it helpful and time-saving to use an Amazon repricer to stay in the game. Get Reviews If your products and prices are similar to those of your competitors, how can you stand out from the pack? By having a great reputation. How do you accomplish that? By getting product reviews. When two Amazon listings are virtually identical, buyers will be more likely to purchase from the one that has positive feedback from customers. Figuring out how to solicit feedback can be overwhelming, which is why many sellers rely on tools to help them create effective campaigns. In the end, building and maintaining a healthy Amazon seller reputation is worth it for three main reasons. It shows Amazon that you’re committed to providing excellent customer service, it gives buyers confidence in your products, and it can give your ASINs a boost. All of those things can help you win and keep the Amazon Buy Box. Maintain a Healthy Seller Account Are you paying close attention to your seller account health? It doesn’t matter if you’ve been too busy to keep track of how you’re doing, because Amazon is always watching. The company is obsessed with making customers happy and they closely monitor sellers to make sure they’re getting the job done. To ensure that you’re meeting buyer expectations, Amazon looks at metrics such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate. Your performance will impact your ability to win the Buy Box and why shouldn’t it? The sellers who go the extra mile are the ones who deserve it. Give yourself the best chance at getting a share of the Buy Box by keeping your account healthy. Get Ahead of the Competition By keeping your seller account healthy and committing to impeccable inventory management, fast shipping, and competitive pricing, you put yourself in the best position to reap rewards during Q4 and year-round. Running an Amazon business takes a lot of effort. Come up with a plan of action for snagging the Amazon buy box and follow through. BIE’s Amazon Human Resource services can provide you with the help you need for running your store on the Amazon marketplace. You can find all the services required to grow and enhance your digital brand worldwide on a single platform. Our Amazon Human Resources are multi-skilled and can efficiently handle different aspects of your store, right from providing analytical reports of

5 Strategies for Snagging the Amazon Buy Box Read More »

Big_Internet_Ecommerce_One_On_One_Coaching

Avoid Scams While Hiring Amazon Human Resources Online

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central, vendor central /

Whether you are new to Amazon seller central or a top seller, you might have hired an Amazon expert for complete store management. In this article, we’ve mentioned a few things that you need to consider and also things that a VA need to ensure to prevent scams. We’re sure that amazon human resources from around the world can easily be scammed into finishing a project and not getting their due amounts paid (discussed in a later blog). Just like how companies contract employees and take their identity proof into consideration, we would suggest signing such a contract with your VA, before you take any new hires. Let’s get into detail as to how as a virtual employee, you can avoid fraudulent acts while hiring amazon human resources online. Things To Consider Check Online Profile Thoroughly: Always be aware of the fact that many scam artists make fake accounts or profiles on writing boards, social media platforms, and other such venues. Make sure you check whether the profile has a genuine profile image and this includes studying the account history in terms of the number of posts, photograph list, address, name, website, and timeline feed. Also, remember that if the profile is newly created and there are no real friends then chances are that it is a scammers profile. Keep in mind that scammers post repeated or copied content on their news feeds and on different groups. Our recommendation is to stay away from such profiles in general. Authentication is Necessary: You need to ask for ID proof just like any other company would while hiring. Ensure you take into account your VA’s personal identity details. Before you sign a contract, ask for their government ID proof such as a passport, national ID, or driving license. Make sure the details on the government ID proof match the Facebook profile. Client Testimonials: Before you hire a VA, ensure you take into account client testimonials. Check their portfolio. Also, ask for their LinkedIn profile, as many professional amazon human resources nowadays have a profile on this media site. Make sure you take recommendations from previous clients or referrals before hiring anyone. Keep a Record of Work Hours: While hiring amazon human resources online, keep in mind the number of hours due as some freelance agents work faster than others. Whether you’re paying on an hourly basis or per project, we oblige you to use a content monitoring tool like Hubstaff to time-track work or you can take screenshots off Skype while keeping your VA on the payroll. Maintain Electronic Footprint: While hiring a VA from Facebook, ensure you maintain an electronic footprint through emails and messages. Ask for their email ID and start the conversation via mail or Skype. All your terms & conditions should be sent via email, as also the requirements for the project. If you are hiring the VA on an hourly basis, then PayPal invoicing must be included. Take Sample Test (PAID): The most important part of this hiring process is that you must test the skills of the VA you are hiring online. The VA should have all the basic and advanced skills that he/ she will need to complete your work efficiently and fulfil all the requirements. We suggest you give them a paid test assignment to know their skills. Most scammers are unskilled and unprofessional, so testing is necessary. Be Clear & Concise with Project: Before you hire a VA, you should have a clear idea about your requirements. Ensure you mention everything in the job description. You should not reach a stage where you have to hand-hold the VA. Having clear goals will save more time for you and the VA. Ensure your project details are recorded via electronic contract or some form of agreement. What About Amazon Human Resources Getting Scammed? We have also noticed that many amazon human resources get scammed after completing a specific project. To avoid scams, make sure you research the employer before applying. Beware of fake profiles as we have mentioned before. Sometimes you will find job posts for amazon human resources crafted extremely unclear and without any brand or company information. Always remember that you have the right to ask for information about the company of your employer. If a job post doesn’t have any employer details such as the name of the employer or company details, you should not go any further. In some cases, the employer may create a fictional persona, or pretend to be a third person between you and the employer. Like a lawyer, consultant, or agency. In such cases, make sure you check the employer profile carefully and ask for government ID proof. As you and the employer both are in different places, it’s always better to do a video call and record it. In addition, once you’ve submitted your application and you get hired instantly, you should proceed with caution. Most scammers accept anyone after a short interview and without any assignment. Conclusion The entire process of hiring an amazon human resources takes time. An employer will look for the right person and always for the long term so that they don’t have to hire someone anytime soon. A genuine and determined employer will look for someone who is productive, highly skilled, and most importantly, someone who will be there with the company for a while. These are the signs of a legitimate job post that you should look for if you are an amazon human resource. If you are a contractor looking to hire offsite freelancing agents, your first job is to filter out spam profiles. If you need professional help with your Amazon store management, do contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

Avoid Scams While Hiring Amazon Human Resources Online Read More »

Big_Internet_Ecommerce_Amazon_Store_Management

Why Your Store Needs Amazon Virtual Assistance?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

It’s natural to be confused about hiring virtual assistants for managing your store on Amazon, but different sellers have different business objectives, and the most common of them is staying up-to-date. Whether you are new to Amazon seller central or a top seller on the Amazon marketplace, you should hire an Amazon expert for complete store management. Things To Consider There are some requirements you should have as a top Amazon seller before hiring Amazon virtual assistance. Whether you deploy a team of professionals or a single service expert, you need assistance that perfectly fits your business. A team of Amazon experts will make sure your store is always up to date and that your content is revised as per Amazon’s changing guidelines. There are some basic requirements you should expect from an Amazon VA (virtual assistant) and such services include: ASIN Optimization To improve product visibility on Amazon, your VA should be conducting routine checks on the content like in the product description, search terms, and bullet points. This means that as an amazon human resource, your products should be optimized accordingly. Right from competitive research of keywords and ranking, to generating high-quality content, that is specifically (Amazon-rich) keyword based, your VA should enhance the product’s visibility so it ranks higher on Amazon’s marketplace. This ensures you get higher traffic with customers being directed to your product’s page. This process includes generating high-value content that contains keywords that are indexed regularly. Amazon A+/EBC Content Creation Every seller on Amazon receives the bonus of creating A+ templates for their listings to enhance brand awareness and product visibility. This process of generating A+ content, and understanding the guidelines of the different templates present on seller central, are unique assets of an amazon human resource who’s trained in Amazon content generation & marketing. The templates allow you to feature up to six unique facts about your product, including banners, high-quality images and brand history. The tricky part is getting your content approved on Amazon because there are many sellers who face a backlash when their A+ is rejected. For example, your EBC submission can face rejection if your logo contains “trademark” or “copyright” symbols, and there are certain words you cannot use in the content. FBA Program – Setting Up Your Account An expert Amazon VA will help you create your FBA account or can assist in converting the FBM into an FBA account. Apart from preparing your products for shipment, the amazon human resource will also ensure that proper labelling is done by downloading barcodes for each unit. Tracking and checking on the units during shipment once they arrive at the warehouse is another task your amazon human resources must ensure. In case of missing units, your amazon human resources will contact customer support and mandate your amount be reimbursed. Inventory management is another major task your amazon human resources should be aware of to ensure your products never run out of stock, especially during the holiday season like Black Friday and Christmas. Conceptualizing Amazon Infographics If you find Amazon virtual assistance in a single platform, you’re lucky because a team of professionals can ensure you receive more than a single benefit. Image services. If you’re an Amazon seller, your product’s presentation is of utmost importance especially if you intend on regularly optimizing the content. While basic e-commerce tasks should be handled at the backend, receiving premium services in the form of Amazon infographics is a huge boost. The process involves upgrading simplistic product images with enhanced brand images that describe all features using both graphics and text. Does Your VA Offer Competitor Analysis? Don’t get confused between an Amazon copywriter and an Amazon Human resource. Find both solutions in one. A thoroughbred copywriter will possess the skill set of writing optimized ad copies, and split testing and will also conduct ASIN optimization. Competitor analysis is another vertical of content management and it includes: Auditing Amazon product listings Checking reviews of competitive listings Finding target keywords used by your competition Study ad campaigns set by your competition Competitive listing’s price and monthly sales estimation Amazon Sponsored Ads Now, this part of your product marketing strategy might get tricky so here’s a quick tip. Hire an expert VA who understands PPC in general and has the ability to monitor, track, and report competitive PPC campaigns. Since Amazon offers sellers the chance to boost their sales during the holiday season, using sponsored ads with high-converting keywords, is a must. Your amazon human resource must know how to set up both manual and auto campaigns, ensure a low ACOS rate, and never forget to stop an automated campaign. Understanding demography is a huge bonus and if your amazon human resource knows where your sales hit the highest, and gives an in-depth knowledge of your best clientele, you’re in for a treat. What about vendor central? Here’s everything your amazon human resource should be following if you’re a vendor and are looking for apt services: Checking the status of inventory, sales, and return numbers Checking PO to see if they’re submitted, pending, and correct Check any issues that might occur with the invoices Check for vendor returns Check for chargebacks and how to resolve those issues Check the status of existing disputes and case logs Check for coupon recommendations Conduct routine operations like new order confirmation, incomplete/ pending shipments, product submissions, order confirmation slip submission, POD submission, and vendor operational performance. BIE will not only help you with day-to-day store management activities but also help create highly optimized product listings, process customer orders, update and manage inventory, analyze competitors, and provide complete customer support. It’s difficult to stay focused on research & development when your backend operations are filling the clock. So, if you do want to work on your business strategies in peace, hire Amazon virtual assistance from a multi-purpose platform.

Why Your Store Needs Amazon Virtual Assistance? Read More »

Big_Internet_Ecommerce_Amazon_Store_Management

How Sellers Should Prepare For Amazon Q4 Sales

Leave a Comment / All /

October is a month away and the holiday season is almost upon us. Before you know it, Black Friday and Cyber Monday will be on along with all the sales and pressure that comes along. As a seller, the coming months are going to be the golden period for you to cash in on this season and earn huge profits for your products. Ideally, you should have already started your Q4 preparations and placed orders with your supplier. If not, do not worry. It is never too late to start. This blog will help you prepare for Amazon Q4 sales in the best possible way. Do Holiday Specific Product Research and Source them ASAP To ensure initial success in Q4, it is important to line up your listing with all products that are usually in demand during the holiday season across all ages and demographics. Seasonal items like holiday decor, party items, toys and children’s games sell like hotcakes during the holiday season. Stocking up popular toys, action figures, and games will definitely increase your sales and make you a master of Q4. Don’t lose focus on other categories like clothing Clothes, a common gift choice, are the ones most sort after. You can follow fashion portals and magazines to know what styles and accessories are in demand. Based on these trends, you can stock your inventory with sufficient clothes. A major chunk of Q4 comprises profits earned by selling clothes and you should be smart enough to cash in on this opportunity. Make the switch to FBA People shopping at the last second during the holiday season would prefer to opt for the ones that give a two-day shipment by Amazon Prime. It makes sense that you as a seller start using the Fulfilment by Amazon (FBA) option. FBA makes it easier for you to attract customers that buy your product, and it increases your chances to win the ‘Buy Box’ along with helping you take your Amazon business to the next level during the Q4 season. However, keep in mind that the Amazon FBA inventory storage and weight handling fee changes at the start of Q4. This adds up to your current budget and may have a serious potential to impact your sourcing plans. Optimize Your Listing While demand is going to skyrocket in Q4, it won’t make sense to just stock up on inventory and wait for sales to come your way. It is high time you paid attention to improving the quality of your product listing. Get a professional product photoshoot done and optimize your ASINs with the right target keywords by hiring an experienced e-commerce copywriter. Enhanced Brand Content (EBC) and A+ content also help in driving organic traffic and boosting the BSR of the product. Use a proficient tool like SellerApp to help you with keyword research, track PPC, and also analyze and reprice your product competitively. It is a good idea to make changes to listings right away so you can build traffic and reviews before the start of the season. Work on Building Brand Value Apart from having Prime shipping and a perfect listing, a game changer when it comes to converting buyers is reviews. Reviews are deal breakers. Make sure you have a decent number of reviews before the holiday season peaks. By this, we don’t mean that you buy out fake reviews in order to get a 4+ star rating. There are legit ways to earn reviews. Use an effective and reliable tool like FeedbackFive to automate the review management process. Request for seller feedback and respond to negative reviews promptly to build trust among buyers. Also, this is the right time to get active on social media and spread the word while driving external traffic. Outsource to Reap More You can achieve a higher than anticipated growth during Q4 by working smartly and outsourcing most of your tasks. You can consider outsourcing to Amazon human resources or freelancers who are trained to handle the crazy Amazon holiday season sale rush. Outsourcing not only protects you from burning out due to the immense pressure of Q4 but is also safe play as you shouldn’t take chances learning and experimenting at this crucial period. Amazon Q4 is definitely a eureka moment for all sellers with vast opportunities to increase the profit margins. At the same time, cutthroat competition and massive work pressure during Q4 can take the fun out of the holiday season. It is important that you chalk out a concrete and profitable sales strategy and find the right resource to help you emerge a hero at the conclusion of Q4.

How Sellers Should Prepare For Amazon Q4 Sales Read More »

Scroll to Top