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Work from Home – Safety Hacks to make your Life New Normal

Leave a Comment / All, Amazon, Amazon Marketing, Amazon Tools /

At a time of heightened demand for food, medicines, cleaning supplies, and personal care products on Amazon, Amazon’s Human resources are the need of the hour. Behind every successful order placed by a customer, it’s the dedication and hard work of Amazon sellers and Human resources that make it happen. For improved product listings and leads, Amazon’s Human resources work hard to ensure the survival of brands in the marketplace even during difficult times. Some of us were excited to work from home thinking that there would be enough time to spend with the family. Do you feel that same excitement today? Probably not! You might have experienced a lot of problems while setting up your workspace. You might have got bored and tired of staying at home and spending long hours in front of your computer. Household chores might have interrupted your work schedule. Not to mention, the kids. Now, you eagerly await to get back to the office, meet friends and have parties. But, to prevent the deadly corona, we may have to continue to work from home for some more days. It sounds sad, but it’s true. Here are a few tips and best practices for Amazon Sellers and Human resources to manage your work-life balance smartly. Set up your physical workspace: Most of us make use of sofas or beds or sit on the floor due to space constrictions. Some of us might have set up a comfortable workspace. If not, it’s time to set up your workspace for many reasons. A comfortable and safe workspace not only helps you focus on work by minimizing distractions but also increases your productivity and keeps you fit and strong, both physically and mentally. Choose a safe and secure space with good ventilation and lighting. Get comfortable furniture. The right chair, and a proper table work wonders. Also, do ensure your computer is at eye level. Maintain Regular Hours: Set a work schedule and stick to it. Make a ‘To-Do List’ each day as it helps you manage your time and establish the hours of work. Stay Connected to each other: Spending long work hours before a computer at home gets you frustrated and anxious. Connect with all your colleagues and stakeholders and share your work-from-home moments. For example, create a team WhatsApp group and share pictures of your birthday celebrations, your home workspace, your kids, the food you cook, and more. Schedule a 10-minute break every 2 hours. Make space for some fun along with work. Protect your Physical Health Follow the 20-20-20 rule. Your eyes are more prone to damage because of long hours of work in front of a computer. Take a 20-second break and look at something 20 feet away every 20 minutes and blink your eyes 20 times. This 20-20-20 rule comes highly recommended by ophthalmologists as an effective way to keep eyes protected. Move your body around every hour and stretch your arms. Walk around while you are on the phone. Drink a lot more water and eat healthy food. Get a good night’s sleep. Sound sleep makes you more focused and increases productivity. Protect your Mental Health: Long work hours staring at a computer screen not only affect your physical health but you are also likely to experience high-stress levels. Poor mental health may result in misinterpretation of e-mails and tasks before you which affects your productivity. It may also affect family life. Move around a bit or go out and get some fresh air. Try Yoga or breathing exercises to keep yourself motivated. Some Don’ts during your Work  Don’t make your living space a workspace. Don’t do the household chores randomly throughout the day as it is a distraction. Don’t charge electrical items on sofas or beds and keep your electrical equipment away from kids and water. Don’t avoid your lunch break. Last but not the least, every day, at the end of the work Do pleasurable activities that elevate mood, like reading, or listening to music Spend quality time with your family. Play with your kids and have fun with them. Make time to do your household chores. Conclusion: Working from home is great, but if not well managed, it can be problematic. It’s super hard to separate work and life when they happen in the same place. Physical health and mental health are equally important for work-life harmony. Follow these simple tips and manage your time. Make sure to socialize with friends and spend quality time with your family. Get in touch with us if you require professional assistance. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Amazon Competitor Analysis – Key Competitor Metrics to Track in 2020

Leave a Comment / Amazon /

Do you know why Amazon is the largest e-commerce marketplace in the world? This is a platform where 87% of customers actually shop for products and thousands of sellers sell their products.  Whether you are a new seller or an established one on Amazon, the main goal is to drive traffic to your products, maximize your reach, and increase sales. The competition in the Amazon marketplace is so intense with thousands of sellers on Amazon. There are millions of similar products from different sellers that are listed and ranked by Amazon which gives customers a choice to buy quality products. Since every product has hundreds of different vendors, the time is now, more than ever, that Amazon sellers carry out better analyses of their competitors to stand out from other merchants.  It’s no easy feat to maintain a competitive advantage on Amazon, especially when you’re not keeping track of your competitors. A comprehensive study of your rivals is one of the most successful ways to stay ahead and survive in the largest competitive marketplace.  Why is Amazon Competitor Analysis important for Amazon Sellers? Amazon is a giant marketplace and is only getting bigger. And just because it’s crowded and highly competitive doesn’t mean all is lost.  Evaluating competitors’ products and marketing strategies help in identifying gaps between what your competitors offer and what customers need. Bridging the gaps and finding new opportunities to make your products stand out from the competitors is what the game is all about.  The quantitative and qualitative data of competitors give valuable insights for Amazon sellers to make better decisions, optimize advertising campaigns, and more effectively, track performance and profitability. Use competition as leverage and carve out a spot in the marketplace for yourself. 5 Key Competitor Metrics Every Amazon Seller Must Essentially Track 1. Analyze the targeted keywords of your Competitors Keywords are the search terms entered by shoppers on Amazon’s search box to find a product. Shoppers can easily find your product only when it appears on the top pages of Amazon search results with their search terms. The most critical step in Amazon’s competitor analysis is researching your competitors’ keyword strategies. Competitive keyword analysis helps evaluate specific keywords used by your competitors in the product listing page and identifies whether they are using evergreen keywords or trending keywords to improve their product’s ranking. With this data, you can adjust the relevant Amazon keywords in the product listing page to optimize product visibility and conversions while also gaining a competitive advantage over other sellers.  2. Audit your competitors’ Product Listing Figure out your competitors first and compile a list of their products. Compare all the features of your competitors’ product listings from the title and product description to images with your listings and check how well your competitors have optimized their listings. Look at what other sellers’ product listings on Amazon have that attract customers, like the product title, quality images that showcase the key benefits of the product, description of the product in bullet points, use of optimized keywords in the title, and product content. This gives a clearer picture of what needs to be done to improve your product listings.  Auditing your competitors’ product listings is a simple strategy that boosts your products’ rankings and sales with less time and investment. Pay attention to all forms of the product content like your product title, product description, tags, and meta-tags. Order content in a fashion that places the most relevant keywords first. Not only does this improve your product’s ranking and visibility, but it also helps customers better understand the details of the product being sold. 3. Know your Competitor’s Price It’s a known fact that customers compare the prices of products between sellers before purchasing a product. This doesn’t mean that only a product with a low price gets sold. Better availability and the faster shipping time also play a key role in differentiating sellers from other competitors.  However, assessing the competitor’s prices is also an important factor for an Amazon seller to make sure that the pricing strategy is robust and stays competitive in the highly saturated Amazon marketplace. As a seller, you need to be aware of your competitor’s pricing strategies to identify hot-selling items and how fast your competitor’s products are being sold out, based on which you can work and improve your sales strategies.  4. Check the Reviews of your Competitors Reviews not only indicate the number of sales but also give valuable feedback on the products, either positive or negative. More the number of sales, the higher the rank of your product. Analyzing product reviews of competitors reveals a wealth of information about buyers like what product features make them happy, and what they don’t like about the product. This helps you address the specific issues of your product. Feedback on the products of your competitors also provides useful insights to position product descriptions to attract customers who shop in comparison. 5. Evaluate your Competitors’ PPC Strategies An in-depth evaluation of competitors’ ad campaigns helps Amazon sellers to consistently structure their ad campaigns and leverage the untapped keyword potential to generate more traffic for their products at a low cost. Keeping track of different strategies of your competitor’s ad campaigns helps you to understand and analyze the keyword choice of your competitors and helps in optimizing your Cost-Per-Click over time. This enables you to get more out of your Sponsored Products campaign than your competitors do and allows you to win high-value top sponsored positions. Leverage the advantage of Amazon Competitor Research Tools – It’s worth your time and money. There are many amazon competitor research tools like Sonar, Helium 10, Sellics, and Keyword Scout, that make it simple for you to compare your product listings to your competitors’ listings, show the type of keywords (Short or long-tail) used by your competitors, search volume, cost per click, and other valuable information and help you discover your competitor’s advertising strategy.  These tools give you an actionable Amazon

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Quick Insights Into Inventory Management for Amazon

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Are you an Amazon seller? If yes, these are some of the most popular marketing factors that you probably gave importance to in order to ensure the growth and success of your business – Amazon Rankings – Product listing Optimization – Ad Campaigns.   Every Amazon Seller wants their products to be ranked on the top of the Amazon search results page to increase the product’s visibility and boost sales. While many factors do help achieve this higher rank, inventory management is one of the more important factors that play a crucial role in the success of your business. Effective implementation of inventory management helps rank your products at the top of all other search results and helps raise your revenue. What is Inventory Management and Why is It Important for Amazon Sellers? Inventory management is all about monitoring the product’s weight, size, quantity, and supply, and keeping track of the stocked goods from time to time based on the demand. It’s not just stocking and tracking the goods but building an efficient strategy focused on customer satisfaction and optimum level of inventory that helps in the growth of your business. Maintain the optimum level of inventory – Save the Costs Ensure that your inventory is not too high or too low. Too high an inventory may result in dead or spoiled stock and unnecessary costs on the rent of occupied space. Too low an inventory may result in late delivery to the customer which may lead to bad reviews affecting your sales. Inventory Management – Customer Satisfaction Today, customer expectations are soaring. You can build the trust of customers with the timely delivery of your products. Amazon users have become accustomed to a one or two-day delivery and to meet their expectations, you need to make sure that the products are ready for shipment and reach the customers on time. Timely deliveries also lead to positive feedback and increased ratings of sellers, boosting sales in the bargain.  Advantages of Inventory Management Improves Amazon Search Rank Increase Customer Satisfaction Boost sales Saves money How Inventory Management impacts Amazon’s Search Rank? Amazon’s algorithm relies on several factors to rank a product listing on the search results page. Two important factors related to inventory management that affect Amazon’s Search Rank are: Product Availability Typically, if your products are out of stock for a long time, they do not show up in the Amazon Search Results. Users do not wait for your products if they are out of stock. They just go to other players in the market, unless of course, your product is exceptionally unique and better.  Similarly, if your products are frequently found out of stock, your listing likely gets knocked down in the Amazon rankings, even when your products are available. Positive customer experience is necessary to avoid losing sales, your product’s organic ranking, and your Ads visibility. Reviews and Ratings Every review on your product, whether positive or negative, counts in a product’s ranking. Product availability has a direct impact on reviews and rankings. Continuous feedback on a product from customers is vital for an Amazon seller, as it boosts search results. Moreover, fresh reviews that specify the benefits of the products attract more customers and increase conversion rates.  No inventory implies no new product reviews from the buyers which in turn implies no sales, thus directly affecting the product’s visibility in the Amazon search results. How to effectively manage Inventory? Effective inventory management is the key to ensuring the smooth running of your business. Keeping track of stock is no easy task. You need to be mindful of inventory management, as it can make or break your business. Here are 6 tips for effective inventory management Plan and Prioritize Prioritize your inventory based on the demand for the products. This helps you understand what products need to be ordered or manufactured more frequently to fulfil customers’ needs and wants.  Analytics can help you plan your business and inventory more efficiently. You can plan for seasonal sales fluctuations, forecast the demand for products, identify trends, monitor costs, estimate profits, and concentrate on shipments and products that require immediate attention. Avoid Dead and Spoiled Stock Deadstock is the inventory that doesn’t get sold and has been stored in the warehouse for an extended period. Spoiled stock is the stock that may have reached the expiry date or defective products that do not meet the intended specifications of the customers. A huge quantity of either dead or spoiled stock harms your business in more ways than one. Invades valuable warehouse space which could have been used to store high-demand and revenue-generating products. Drop in the sales of a product. Unnecessary wastage of money on storage and maintenance of products that are not profitable anymore. Therefore, maintaining a steady level of inventory on Amazon is a crucial piece of a business’s profitability. Keep an eye on your inventory turnover rate Inventory turnover is the number of products you sell in a given period. How fast the inventory sold is the Inventory Turnover rate. A high inventory turnover rate indicates strong sales which suggests you promptly replenish the products of high demand and keep track of the stock. Inventory turnover rate is important to estimate the amount of stock you need to order so as to maintain optimum stock levels. Use Inventory Management Software It’s a common fact that most Amazon sellers to date, use documents or spreadsheets to keep track of their inventory. Though this could work for small businesses with small inventories, it is time-consuming with a high margin of error and inefficient in the long run. Inventory management software automates different aspects of inventory management with more accuracy and efficiency. It allows you to manage shipments and returns and interact with customers easier than ever. It also helps keep track of inventory levels in real-time so you can map trends to determine required inventory levels for your products over different periods, which is key to making sound purchasing decisions. Make

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Key Performance Indicators (KPIs) – The Metrics Every Amazon Seller Should Know

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Are you successful as an Amazon Seller? Did your sales rise? Have you accomplished your objectives and goals? These are questions you might face that make you question yourself. Key Performance Indicators (KPIs) help answer all these questions. What are KPIs? Key Performance Indicators (KPIs) are the quantifiable measures that help you track and assess the performance progress of your business. Simply put, they are just like a progress report that helps you identify the pressure points of your business and gives useful insights to analyze best practices and effective strategies to foster your business growth. KPIs provide an actionable plan to achieve your overall business objectives and goals like driving customer traffic to your Amazon product listing page, improving the ranking of your products, and boosting your sales. Why Should You Track the Performance of Your Business? Imagine you have put a lot of effort to establish your store on Amazon and spent a lot on PPC campaigns to market your products. If you are unable to accomplish your targets, what’s the use of putting in a lot of time, effort, and money? You might face a situation when all things are going well, but you end up losing the game. For example, you may be happy with a greater number of shoppers visiting your Amazon product listing page, but if they don’t buy your product, all your efforts are in vain. Tracking essential KPIs helps you analyze the progress of your business strategies in every aspect like customer service, sales, ratings, reviews, repeat purchase rate, shopping cart abandonment rate, and conversion rate. This can help you decide on the right path to take to accomplish your targets and goals. What Makes an Effective KPI? There are many KPIs that help Amazon sellers improve productivity and lower process costs. But it takes time and effort to identify the essential KPIs for your store, gather data, and review the results. With appropriate metrics in place, you can recognize the root cause of the challenges you might face.  Here are the four characteristics that help you choose the right KPI:     Simple and easy to understand     Accurate     Access to real-time results     Actionable 5 Simple and Essential KPIs to Track Your Amazon Store’s Progress Monitoring the progress of an e-commerce store is essential for the growth and success of Amazon sellers. But it is also important that you identify the right KPIs that measure your business growth. Here are five simple and essential KPIs that help Amazon sellers measure the progress of their business, evaluate what strategy works and what doesn’t, and constantly refine, and develop their marketing approach. Product Ratings and Reviews Have you ever bought a Mac or an iPhone without viewing its ratings and reviews? You wouldn’t. Every shopper before purchasing a product inquires about the quality of the product because customers trust each other more than they trust brands. In today’s digital world, as 80% of shoppers opt to purchase online, it’s quite common for an Amazon shopper to compare the ratings and reviews of a product before purchasing it. This makes product ratings and reviews, the most important KPI for Amazon sellers to build the brand and increase sales. Regular auditing of your product’s ratings and reviews helps you to know what your potential customers are thinking about your product’s quality, what are their needs and other valuable information, which you could use to focus on increasing customer satisfaction. Generally, products with no reviews give shoppers a perception that they are the first to buy a product and may not show much interest to purchase. Also, terrible reviews and fewer ratings badly impact your product’s organic rankings and ultimately affect your sales. Total Pageviews Pageviews are the number of visits to your Amazon Product listing page. The total number of page visits gives the Amazon algorithm an idea about the popularity and demand of your product among shoppers. It is a simple and effective metric that demonstrates how efficient your current organic and paid marketing campaigns are to lead customers to your Amazon product detail page. A higher number of page visits means more traffic to your product listing page on Amazon which indicates good SEO practices. In general, more clicks to view your listing means more conversions. More conversions directly translate to higher search and product rankings. More visits but limited conversions to sales probably indicate a problem with your product listing that needs to be focused on. Conversion Rate Not all visitors to your product listing page buy your product. They may click on your Ad to view your product or just add it to the shopping cart.  The conversion rate is the percentage of visitors that buy your products in a specific period. It measures the effectiveness of your business strategy in converting a potential visitor to a buying customer.  Monitoring the conversion rate in every stage of the marketing and selling process allows you to:  Understand how your sales funnel is performing  Identify multiple pressure points  Evaluate which marketing strategies are giving the greatest return on investment (ROI). Many tools like Google Analytics help you to know the conversion rate of your website. Amazon has tools, especially for PPC, which you can use to get your conversion rate report.  The end goal of any marketing strategy is to increase revenue. Conversion rate is one of the important metrics you cannot lose sight of to achieve the estimated revenue. Shopping Cart Abandonment Rate Many visitors add your products to the shopping cart but exit the shopping cart without completing the purchase. This might be due to reasons such as unexpected shipping costs, not being able to find a coupon code, and the non-availability of express shipping. The shopping cart abandonment rate is when a prospective customer begins a check-out process for an online order but drops out of the process before the transaction is completed. It can be calculated by dividing the total number of completed

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Optimize Your Product Listing For Christmas Sales

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

If you plan on optimising your Amazon product listing for Christmas to get massive sales, we’ve got tips that will come in handy. It is tough to compete with top sellers during the Q4 season but that doesn’t mean you should lose out on business. In fact, the more you update and research, the easier it will be for your store to get noticed. A lot of Amazon sellers look for quick hacks when it comes to boosting visibility, but you can’t rely on black hat tricks. In fact, to ensure your account doesn’t undergo suspension, stick to Amazon’s guidelines, especially during the holiday season or during high sales periods.  Here’s how you can quickly optimize your product listing for Christmas sales if you want to be a profitable merchant this holiday season: Understand the Christmas Cheer! Know your clientele, more so during Christmas, because that is when they’re going to hit the shop button most. Irrespective of what category your product comes under, check out what your competition is selling, in terms of discount coupons, freebies, and add-ons. Do a study of their past customers, and maybe you’ll find something new to add to your listing. When you know your clients are on the lookout for Christmas presents, that is the time to act. Throw in a discount, give them free shipping, add promotional content on your web stores, and advertise using Amazon PPC. Does this sound familiar? Of course, it does. The trick though, is in the presentation, the text content, and how you use your keywords. Go to your seller central account, open each listing, and make sure you add keywords in the search terms that should have the word “Christmas”, as a part of the long tail keywords. This is known as targeting clientele who are specifically looking for Christmas gifts. Stock Your Inventory You’ve heard this before and we’re winging it again – stock up on inventory and keep extra stock of your highest-selling products. Christmas sales have a lot to do with understanding where you’ve hit your sales the most and which products have yet to sell out fast. If your inventory list has an “x” number of products that always have a high order volume, stack up, nice and good. If your inventory list has a “y” number of products that have yet to sell out, make sure you have enough. And most importantly, highlight those products in your ad campaigns. Cold Pipeline Needs Heating Up! We’re talking about products that rarely make it to your customers. Imagine someone looking for Christmas toys for their kids. If your store comes under this category – the toy category – then it’s important you recreate the content for such listings from scratch. Don’t upset the algorithm for those listings that already have good visibility. We’re talking about a cold pipeline here, and it’s your job to identify these products and redo the listing from scratch with a new set of keywords. Get a Festive Makeover If you’re familiar with A+ content, you know what we’re talking about. You don’t need a black hat trick to tip the scales in your favour for any of your listings. It’s all about delivering fresh content, doing quick research for the latest keywords, checking on what gets indexed and what doesn’t, and creating great informative copy. It’s perfectly alright if you don’t have EBC. Your Christmas makeover can also be in the form of redoing your brand profile on Amazon’s marketplace, with new banners perhaps. This can include adding fresh lifestyle images to your listing with a Christmas theme to them. Deliver something innovative that keeps with the holiday spirit and showcases its great functionality. Mobile Friendly Content 80% of e-commerce sales take place online via mobile phones. Don’t expect your customers to order using laptops if they are browsing on phones. Keep an eye on who checks your website, social media channels, and store pages. Your sale begins with a customer browsing around for a product and it converts into a sale once they find the perfect product. That is something which happens with great reviews, FAQs, and images, to visually give an idea about the product to the customer. You can download mobile-friendly templates for your landing page, and create ad copies that are simple to read and have enough CTA buttons. Don’t Forget Those Testimonials This is the time you need to highlight customer reviews and testimonials. Whether it’s in the form of an Amazon PPC ad copy or a Facebook campaign that includes your product listing’s link, it’s all about generating leads. There are many people who buy products after they’re done browsing social media channels. It is your job to grab a customer’s trust by creating ad copies that come from different angles. It could be a testimonials copy or it could be content that offers a discount coupon. It could be informative and lead the customer onto your page’s blog or it could be a lightning deal on Amazon. Find Your Magical Keywords Just like children find their magic and inspiration from adorable Santa Claus stories, you need to find your magical keywords. Only when your products start showing up is when you’ll start seeing higher sales. To get a customer, think like one. Here’s how you start. 1. If you’re a customer who wants to buy a product, you obviously know nothing about keywords. You will type in just about anything that describes what you want. And if it’s for Christmas, that word is going to be a part of the search. Let’s say you’re looking for Christmas lights, but you want a certain kind and type. You don’t know what it’s called and you go for common words like “Christmas light”, “Christmas lighting”, or “lighting accessories for Christmas”. 2. Once your customer finds something that he/ she wants, they click on that product. Don’t assume it’s a buy. Everyone surfs more and decides later. If your customer has a brand in

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Avoid Scams While Hiring Amazon Human Resources Online

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central, vendor central /

Whether you are new to Amazon seller central or a top seller, you might have hired an Amazon expert for complete store management. In this article, we’ve mentioned a few things that you need to consider and also things that a VA need to ensure to prevent scams. We’re sure that amazon human resources from around the world can easily be scammed into finishing a project and not getting their due amounts paid (discussed in a later blog). Just like how companies contract employees and take their identity proof into consideration, we would suggest signing such a contract with your VA, before you take any new hires. Let’s get into detail as to how as a virtual employee, you can avoid fraudulent acts while hiring amazon human resources online. Things To Consider Check Online Profile Thoroughly: Always be aware of the fact that many scam artists make fake accounts or profiles on writing boards, social media platforms, and other such venues. Make sure you check whether the profile has a genuine profile image and this includes studying the account history in terms of the number of posts, photograph list, address, name, website, and timeline feed. Also, remember that if the profile is newly created and there are no real friends then chances are that it is a scammers profile. Keep in mind that scammers post repeated or copied content on their news feeds and on different groups. Our recommendation is to stay away from such profiles in general. Authentication is Necessary: You need to ask for ID proof just like any other company would while hiring. Ensure you take into account your VA’s personal identity details. Before you sign a contract, ask for their government ID proof such as a passport, national ID, or driving license. Make sure the details on the government ID proof match the Facebook profile. Client Testimonials: Before you hire a VA, ensure you take into account client testimonials. Check their portfolio. Also, ask for their LinkedIn profile, as many professional amazon human resources nowadays have a profile on this media site. Make sure you take recommendations from previous clients or referrals before hiring anyone. Keep a Record of Work Hours: While hiring amazon human resources online, keep in mind the number of hours due as some freelance agents work faster than others. Whether you’re paying on an hourly basis or per project, we oblige you to use a content monitoring tool like Hubstaff to time-track work or you can take screenshots off Skype while keeping your VA on the payroll. Maintain Electronic Footprint: While hiring a VA from Facebook, ensure you maintain an electronic footprint through emails and messages. Ask for their email ID and start the conversation via mail or Skype. All your terms & conditions should be sent via email, as also the requirements for the project. If you are hiring the VA on an hourly basis, then PayPal invoicing must be included. Take Sample Test (PAID): The most important part of this hiring process is that you must test the skills of the VA you are hiring online. The VA should have all the basic and advanced skills that he/ she will need to complete your work efficiently and fulfil all the requirements. We suggest you give them a paid test assignment to know their skills. Most scammers are unskilled and unprofessional, so testing is necessary. Be Clear & Concise with Project: Before you hire a VA, you should have a clear idea about your requirements. Ensure you mention everything in the job description. You should not reach a stage where you have to hand-hold the VA. Having clear goals will save more time for you and the VA. Ensure your project details are recorded via electronic contract or some form of agreement. What About Amazon Human Resources Getting Scammed? We have also noticed that many amazon human resources get scammed after completing a specific project. To avoid scams, make sure you research the employer before applying. Beware of fake profiles as we have mentioned before. Sometimes you will find job posts for amazon human resources crafted extremely unclear and without any brand or company information. Always remember that you have the right to ask for information about the company of your employer. If a job post doesn’t have any employer details such as the name of the employer or company details, you should not go any further. In some cases, the employer may create a fictional persona, or pretend to be a third person between you and the employer. Like a lawyer, consultant, or agency. In such cases, make sure you check the employer profile carefully and ask for government ID proof. As you and the employer both are in different places, it’s always better to do a video call and record it. In addition, once you’ve submitted your application and you get hired instantly, you should proceed with caution. Most scammers accept anyone after a short interview and without any assignment. Conclusion The entire process of hiring an amazon human resources takes time. An employer will look for the right person and always for the long term so that they don’t have to hire someone anytime soon. A genuine and determined employer will look for someone who is productive, highly skilled, and most importantly, someone who will be there with the company for a while. These are the signs of a legitimate job post that you should look for if you are an amazon human resource. If you are a contractor looking to hire offsite freelancing agents, your first job is to filter out spam profiles. If you need professional help with your Amazon store management, do contact us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Identify Restricted Keywords in Amazon To Optimize Product Listing

Leave a Comment / Amazon Marketing, Amazon VA, seller central /

When your product listing gets taken down without any warning, it means you have used restricted keywords in the Amazon product listing. This happens when Amazon does a random sweep when indexing your listings. This is frustrating because you have probably been selling this product for months, and all of a sudden, Amazon has imposed a ban on your product listing. If you are trying to get help from Amazon, the bad news is that they won’t help you out with this. For an Amazon seller, it’s difficult to identify restricted keywords and there is no list of Amazon’s restricted keywords. What Are Forbidden Keywords on Amazon? There is no list available that a seller can refer to for the restricted keywords as Amazon hasn’t published any list as of yet. But sellers can educate themselves by looking into Amazon’s list of restricted products. There are some items that the list includes which are strictly prohibited by Amazon such as drugs and drug paraphernalia. There are items which are not that obvious, such as cosmetics, skin, and hair care. Here is a detail that we should look into. Cosmetics are sold on Amazon all the time but still, it is a restricted keyword, Why is that? Amazon restricts the sale of cosmetics, to those who are new, and not selling under their own brand or selling with the manufacturer’s packaging. Also, Amazon allows it if there is no illegal drug or paraphernalia associated with the seller. Here’s something you should know First, let me share with you four basic rules that you need to follow to maintain Amazon’s guidelines. The maximum number of characters including spaces is 200, which the titles must have. Promotional phrases such as “free shipping”, and “100% quality guaranteed” must be excluded from the titles. Titles must not contain special characters, such as ~ ! * $? _ ~ { } # < > | * ; ^ ¬ ¦ Product-identifying information such as “hiking boots” or “umbrella” must be excluded from titles. If you search Google for what makes a good title, you will get more than 346 million results within 0.62 seconds. The problem is that there are a few differing opinions on Amazon listing optimization. Even new technology companies protect their strategies for listing optimization. For example, let’s look into the two different Amazon product listings from the brand company HP (Hewlett Packard). In the first listing, the title takes a little more of a minimalist approach. The brand hasn’t given that much information in its product title. After they publish a new listing on the same page, the title now has more, based on what Amazon is looking for in terms of an extensive description, so that ranking is high. Update Title on Seller Central There is a common problem faced by many sellers. When they update their titles in Seller Central, it shows up in the back end but the new version of the title doesn’t appear on the actual product page. If you haven’t received any error message, you would not know there is a problem, and even if you did, you would not know how to fix it. In fact, there are moments when you need to contact seller central support and have the title changed. But as an Amazon seller, it is important to identify if the actual issue is the presence of forbidden keywords. And this is where the question comes in. How are you going to find the forbidden keywords in your title? Here are the simple steps you have to follow to identify the keywords forbidden by Amazon: Go to Seller Central and open that product listing. Click on Product Page Issue, and from there, select FIX PRODUCT PAGE ISSUE Enter your ASIN and hit the search button. In this window, you will see why Amazon won’t accept your title. This is a great opportunity for you to make the necessary changes and update your title. If you want to succeed in your Amazon selling business, you have to understand that this is a moving target. Amazon sellers are continuously improving themselves with the fluctuations of Amazon’s wishes as well as the changes in the marketplace.

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Why Your Store Needs Amazon Virtual Assistance?

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, Digital Marketing Social Media, seller central, vendor central /

It’s natural to be confused about hiring virtual assistants for managing your store on Amazon, but different sellers have different business objectives, and the most common of them is staying up-to-date. Whether you are new to Amazon seller central or a top seller on the Amazon marketplace, you should hire an Amazon expert for complete store management. Things To Consider There are some requirements you should have as a top Amazon seller before hiring Amazon virtual assistance. Whether you deploy a team of professionals or a single service expert, you need assistance that perfectly fits your business. A team of Amazon experts will make sure your store is always up to date and that your content is revised as per Amazon’s changing guidelines. There are some basic requirements you should expect from an Amazon VA (virtual assistant) and such services include: ASIN Optimization To improve product visibility on Amazon, your VA should be conducting routine checks on the content like in the product description, search terms, and bullet points. This means that as an amazon human resource, your products should be optimized accordingly. Right from competitive research of keywords and ranking, to generating high-quality content, that is specifically (Amazon-rich) keyword based, your VA should enhance the product’s visibility so it ranks higher on Amazon’s marketplace. This ensures you get higher traffic with customers being directed to your product’s page. This process includes generating high-value content that contains keywords that are indexed regularly. Amazon A+/EBC Content Creation Every seller on Amazon receives the bonus of creating A+ templates for their listings to enhance brand awareness and product visibility. This process of generating A+ content, and understanding the guidelines of the different templates present on seller central, are unique assets of an amazon human resource who’s trained in Amazon content generation & marketing. The templates allow you to feature up to six unique facts about your product, including banners, high-quality images and brand history. The tricky part is getting your content approved on Amazon because there are many sellers who face a backlash when their A+ is rejected. For example, your EBC submission can face rejection if your logo contains “trademark” or “copyright” symbols, and there are certain words you cannot use in the content. FBA Program – Setting Up Your Account An expert Amazon VA will help you create your FBA account or can assist in converting the FBM into an FBA account. Apart from preparing your products for shipment, the amazon human resource will also ensure that proper labelling is done by downloading barcodes for each unit. Tracking and checking on the units during shipment once they arrive at the warehouse is another task your amazon human resources must ensure. In case of missing units, your amazon human resources will contact customer support and mandate your amount be reimbursed. Inventory management is another major task your amazon human resources should be aware of to ensure your products never run out of stock, especially during the holiday season like Black Friday and Christmas. Conceptualizing Amazon Infographics If you find Amazon virtual assistance in a single platform, you’re lucky because a team of professionals can ensure you receive more than a single benefit. Image services. If you’re an Amazon seller, your product’s presentation is of utmost importance especially if you intend on regularly optimizing the content. While basic e-commerce tasks should be handled at the backend, receiving premium services in the form of Amazon infographics is a huge boost. The process involves upgrading simplistic product images with enhanced brand images that describe all features using both graphics and text. Does Your VA Offer Competitor Analysis? Don’t get confused between an Amazon copywriter and an Amazon Human resource. Find both solutions in one. A thoroughbred copywriter will possess the skill set of writing optimized ad copies, and split testing and will also conduct ASIN optimization. Competitor analysis is another vertical of content management and it includes: Auditing Amazon product listings Checking reviews of competitive listings Finding target keywords used by your competition Study ad campaigns set by your competition Competitive listing’s price and monthly sales estimation Amazon Sponsored Ads Now, this part of your product marketing strategy might get tricky so here’s a quick tip. Hire an expert VA who understands PPC in general and has the ability to monitor, track, and report competitive PPC campaigns. Since Amazon offers sellers the chance to boost their sales during the holiday season, using sponsored ads with high-converting keywords, is a must. Your amazon human resource must know how to set up both manual and auto campaigns, ensure a low ACOS rate, and never forget to stop an automated campaign. Understanding demography is a huge bonus and if your amazon human resource knows where your sales hit the highest, and gives an in-depth knowledge of your best clientele, you’re in for a treat. What about vendor central? Here’s everything your amazon human resource should be following if you’re a vendor and are looking for apt services: Checking the status of inventory, sales, and return numbers Checking PO to see if they’re submitted, pending, and correct Check any issues that might occur with the invoices Check for vendor returns Check for chargebacks and how to resolve those issues Check the status of existing disputes and case logs Check for coupon recommendations Conduct routine operations like new order confirmation, incomplete/ pending shipments, product submissions, order confirmation slip submission, POD submission, and vendor operational performance. BIE will not only help you with day-to-day store management activities but also help create highly optimized product listings, process customer orders, update and manage inventory, analyze competitors, and provide complete customer support. It’s difficult to stay focused on research & development when your backend operations are filling the clock. So, if you do want to work on your business strategies in peace, hire Amazon virtual assistance from a multi-purpose platform.

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Amazon Q4 Tactics for 2019 – Amazon Optimization Tips 101

Leave a Comment / Amazon, Amazon Marketing, Amazon Tools, Amazon VA, seller central /

For Amazon sellers, the fourth quarter, which is from October to December, is a pretty lucrative time of the year. Though, there is a lot of work that has to be done. The reason behind considering Q4 as the most important time for Amazon sellers is that this is the time websites and other online platforms get huge traffic. Amazon sellers make most of their annual sales during this time from traffic on the holiday season like Black Friday or Cyber Monday. If you want to make a huge number of sales, you have to prepare in advance for Amazon Q4. Things for Amazon Q4 Sales in 2019 Make a strategy and follow through During Q4, there will be many changes, so make sure you schedule everything. This is the time when Amazon sellers make most of their annual sales. Whether you’re engaging with your customers or simply customizing your EBC content with a holiday-themed layout, work with a consistent plan that focuses on tactics you can apply to improve the visibility of your product listing. For example, in the festive season, you have to make sure that you have done everything for higher sales and use FBA or SFP instead of FBM, up till January. There is no problem with FBM, but it could result in lower sales during Q4. Optimize your product listing Q4 is a time when you and your team have to focus only on sales so make sure your Amazon product listings are fully optimized. During Q4, you will not get time for A/B testing so invest the rest of the year in your learning. There are different priorities that you and your team will have to take care of. Make sure your team is focusing on customer orders, product reviews, seller feedback, and the two most important areas such as sponsored ads and maintaining the Buy Box which can bring more sales. Stock up Make sure you have enough stock for Q4. Many Amazon sellers run out of stock during Q4 and because of that, they end up with lower sales. So, to avoid this, you have to ensure that your inventory is available for shipment to Amazon by October. On the other hand, there are many sellers who end up with too much in stock because of the late arrival of inventory, and that also results in lower sales. It’s important for Amazon sellers to forecast their inventory in advance to ensure proper availability of stock. This is tough, especially if this is your first Q4, or if you have recently launched a new product. The previous demand for category-based products, sales uplift, and your marketing initiatives, are factors you can consider for older products. Make a pricing strategy Amazon product pricing can decide your success or failure in Q4 so make sure you have a clear pricing strategy to increase sales, and not the stock for January. As an Amazon Seller, if you don’t have a pricing strategy, you will have to sit with overstocks in January when sales dramatically go down. Decide your timeline when you want to drop the price. For example, you can drop your price if a certain percentage of inventory is not cleared. Now, you might think, “why should I drop my price?” But is far better and more profitable than having too much inventory for January. Also, you have to incur those long-term storage fees, or have your products removed, because of overstock. Promotions & Sponsored Ads During Q4, as an Amazon seller, you can take advantage of ads, as this is the time when you’re going to get more visibility compared to all year. So you need to have a strategy for ad campaigns. Make sure that you don’t overspend on ads, because organically, you will get visibility. Ad campaigns have the potential to reach more people though. You also have to plan for product promotion in advance so that you can raise the prices when there is high demand but less supply. Make a Social Media Marketing strategy for product promotion and also make sure you start early to increase product sales rank to be competitive. Backup plan What if you run out of stock on a big day in Q4? Don’t worry, we have a backup plan for you. If you are an Amazon seller and selling through the FBA program, for any missed shipment, you can shift over to Merchant Fulfilled Network (MFN), where you can send in another shipment. This way you can take full advantage of Q4 sales. There is another program by Amazon, Seller Fulfilled Prime, which you can apply to if you are eligible. Once you get the approval, you can sell your lowest-selling products through this program so that you and your team can become familiar with the requirements. Yes, it is a lot of work, but to avoid panic, you have to do this. Even after all this work, if any item goes completely out of stock, you can move on with a similar or equivalent product. To make the most profit, you do need to work hard and plan smartly. Final thoughts As an Amazon Seller, the final four months will be crucial for you, and for survival, you need to have a great strategy. But along with a good marketing plan, solid ad campaigns, optimized product listings, and a detailed forecast, you will have to be prepared for the unexpected. You can spend months planning for Q4, but once it pools in, there isn’t enough time to test and review strategies. This is a time when you have to take action. Imagine driving a super-fast car during Q4 and getting ready to shift gears anytime. If you can’t, your competitors will. There is a lot of work and there isn’t a whole lot of time, so how do you manage this? BIE have experienced and highly skilled amazon human resources who enhance brand presence and improve sales during the holiday season while providing analytical

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