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How to Process Purchase Order (PO) in Vendor Central

A purchase order is an official document that a buyer offers a seller in which the buyer commits to pay a nominal fee for specific products that need to be delivered. On Amazon vendor central, a purchase order is identified using a unique number that pertains to the number of items, SKU, and other product details. On vendor central, PO or purchase orders are sent from Amazon to a vendor, usually when there is a peak in demand for a particular product. Orders: Here, vendors provide information regarding the shipment and have to click on the “receive purchases orders” tab on vendor central. Items: Here, vendors need the product information on the product and can upload images, edit pricing, and other such details. Merchandising: Here, vendors can access features like Amazon Vine and A+ Premium content. Vendors can also market their product listings. Payment: Here, vendors need to keep track of invoices and remittances. Processing the Purchase Order Form An Amazon vendor can either be a manufacturer or a supplier who delivers products to Amazon directly. Amazon vendors can also be third-party merchants wherein they can deliver products to Amazon’s warehouses on behalf of the supplier. Amazon vendors won’t receive purchase orders immediately after setting up a product especially since the ordering process is automated by Amazon. Before deciding whether to order a product or not, Amazon’s system will look at the sales history as well as the current market demand for that specific product. If the sales performance is low, PO will be minimum and once this increases or becomes a high-demand product, the purchase orders will grow larger subsequently. Sometimes there might be a situation where a vendor may not possess enough stock to fulfil a purchase order so in such a case there are two options: either you can cancel the PO or you can place it on backorder till your product supply is fulfilled. In order to make sure you don’t receive a heavy PO, while you have limited or no stock, always remember to mark those items temporarily or permanently unavailable. As a vendor, you cannot issue too many backorders since there’s a certain percentage set by Amazon, and in case you do this, you’ll be issued a chargeback for the non-delivery of items. Amazon vendor central relies heavily on EDI for its purchase order, advance shipping notice (ASN), and other shipping & packaging data for appropriate data filing. Is It Important? EDI (electronic data interchange) is a technical exchange of data between the vendor and Amazon that is electronically transfigured, and it relates to processing the purchase orders and invoices one receives on vendor central. EDI documents consist of the following documents: Purchase Order, PO Confirmation Receipt, Advance Ship Notice, Invoice and 128 Label. You can either hire Amazon Human resources to manage your purchase orders on vendor central, or you can integrate EDI using reliable network services. Whether you’re a first/ second or third-party seller, it is important to streamline certain processes for quick shipment & delivery to Amazon fulfilment centres. Your business should include the ability to transmit or receive necessary EDI-compliant documents from Amazon vendor central. Amazon Chargebacks for Vendor Central For Vendor central customers, Amazon places chargebacks on items that have not been processed properly, once the POD is generated. It is important you understand how chargeback works, to avoid loss of time and money, especially once the PO is received. Each Amazon chargeback is unique and there are two categories for this: Shipping and Packaging Issue of Purchase Order Purchase order issue is one of the most common Amazon chargebacks, which involves the failure to confirm PO forms in time, shipping extra/ lesser units, or violating Amazon guidelines by delaying the shipment. Issue of Receiving If the designated shipments that arrive at Amazon’s fulfilment centres violate certain guidelines, such as missing labels or barcode issues, it is an issue of receiving the shipment, and a chargeback is issued. Issue of Packaging If the items are not properly packaged, especially items that are delicate, or are made of glass or any other breakable material, then this calls for Amazon chargeback. Issue of Advanced Ship Notice (ASN) Vendors are supposed to send the ASN correctly from Vendor Central or through EDI while shipping items to Amazon’s fulfilment centre. If there is any error with the ASN, it can incur an Amazon chargeback. Issue of Transportation If there is any failure in setting up routing requests for the products, or any specified shipping and delivery fee policies occur, then it can also result in an Amazon chargeback, especially if the vendor hasn’t paid additional fees for the delivery. PO Processing On vendor central, the process of making the PO and generating an order confirmation slip from/ as a supplier is a necessary step once you receive the PO from Amazon on your account. In order to do this, you need to do the following: 1. On your Vendor Central account, find the “Order” tab and select 2. Next, click on the “Purchase Order” tab and wait for the PO to open 3. Click on “Confirm New PO” and extract this file onto a Microsoft excel sheet 4. To confirm new PO: Go to Orders > Purchase Orders, in the Action items section, select “Confirm New Po”. 5. Select the check box in the left column for each purchase order you want to confirm and open the selected PO. 6. Before you confirm your purchase orders, you can make changes to the availability in the fields table. 7. Once confirmed and downloaded, click “Submit”. Availability Acknowledgement Code on Amazon The availability acknowledgement code you select impacts Amazon’s buying decision. In some cases, if you are unable to process certain items due to stock unavailability, Amazon will add this to the next PO, and reorder again. Orders will be suspended for 30 days unless you don’t change the status or until you restock. Selecting the “Permanently Unavailable” status indicates that you will not

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Amazon’s Vendor Purge – Is It Really Bad News?

In a huge strategy shift, Amazon is reportedly going to purge small vendors, reserving Vendor central only for biggies like P&G, Sony, Lego, and other massive names. This news on the vendor purge came as a rude shock to many suppliers when Bloomberg first wrote about it last month. Much has been said and discussed since then and we have now arrived at a point where it is almost finalised and everyone is waiting for the official news to roll over. Why is Amazon doing this to vendors? “Third-party sellers are kicking our first-party butt. Badly,” – Jeff Bezos wrote in his Annual shareholder letter. This is not just a statement but a thoroughly researched statistical analysis put in simple layman’s language. Ask me how? In 2018, nearly 58% of Amazon’s total sales came from third-party sellers. In the present year, this is estimated to go even higher. This made Amazon think about pushing small vendors below $10M in annual sales to the seller central platform. Seller central is more profitable for Amazon It is hard to believe but Amazon is not making as much as we would like to hear from the Vendor central. Amazon has to hire more vendor managers and spend more on the logistics – for the fulfilment and shipping of first-party products. The cost will go further once Amazon implements its One-Day shipping program. Seller Central on the other hand is relatively easy in terms of logistics and Amazon gets a share of every single sale that is made. Small Vendors are posing a risk With the increase in competition, there is a rapid increase in counterfeit/ unauthorized products as well. With so many small vendors, Amazon is finding it difficult to properly vet, inspect, and dismiss the products that do not meet the quality standards. This directly or indirectly impacts the business model and affects customer satisfaction. Amazon had stopped issuing POs to thousands of such small vendors a few weeks back and kept them on hold until they reviewed their products. The third Party is less demanding This might sound surprising, but the third-party sellers are smarter – they put in extra effort and are self-sufficient with their own pricing, forecasting, marketing, and shipping. They strive to drive more traffic to the marketplace and provide exemplary customer service. Ultimately, Amazon gets a cut out of every sale by simply lending their marketplace and growing along with the millions of other sellers. Vendor Central, on the other hand, is a lot of work. They need to demand forecast, negotiate, buy, manage inventory, take care of logistics, and provide customer support. Amazon is simply unable to allocate that kind of human resources. Also, Amazon sells products at loss, in an attempt to win the “Buy Box” at times. There are tons of vendor manager posts unfilled since 2018 and that explains why first-party businesses growing double digits every quarter is long gone. So what’s going to happen to the small vendors? I would say it is a welcome move for vendors as seller central is in its best shape now than ever before. If you are a vendor, do not feel threatened by the sudden policy change. The transition to seller central is going to be rewarding. Far superior reporting Control over pricing Inventory control No chargebacks If you are a Private Label seller and have got Brand Registry done, you have access to Enhanced Brand Content, which is pretty much similar to A+ content in Vendor central, and you can also create your storefront page. In addition, there is a new Brand Analytics tool which is very similar to the Retail Analytics dashboard in vendor central but with limited metrics. Coming to campaigns, in seller central, you have sponsored products and sponsored brand ads. While product display ads are still not on the third-party platform, there is not much your missing out on as you can make the most out of these two. With Amazon’s new selling plan, you can reach customers in 10 countries for just $39.99 per month. Isn’t that good news? How to prepare yourself for the transition? Set up a seller central account Consider the FBA program to enjoy Prime benefits Work out on product profitability and re-price accordingly Optimize your listings as there is going to be more competition now Redefine your marketing strategy Take Away Never put all the eggs in one basket. If you haven’t explored other marketplaces, it is high time you stop relying only on Amazon. Walmart, ETSY, eBay, and Opensky are great marketplaces where you can list your products and expand your business. If you need any professional help for your Amazon store management, get in touch with us. BIE is a Vancouver, British Columbia-based agency providing human resources to manage all things Amazon. BOOK A FREE CONSULTING CALL

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Amazon Retail Analytics – ARA Basic Vs Premium For Vendors

Amazon Retail Analytics is a powerful tool provided by Amazon for its Vendor Central account sellers. Every vendor gets access to the ARA basic version once they set up an account and this package includes sales and inventory reports, catalog reports, and operational reports. The ARA Premium version comes at an additional cost and provides a lot more features to help sellers analyze their business more efficiently. Let’s see the difference between the ARA Basic and Premium versions in this blog. Amazon Retail Analytics Basic ARA Basic access is given to all vendors and it is, without a shadow of a doubt, the most powerful tool to understand metrics and reports. Currently, ARA Basic provides the following reports: Sales Diagnostics Traffic Diagnostics Operational Diagnostics Forecast and Inventory Planning Inventory Health All these reports can be filtered based on the brand, category, subcategory, product group, and replenishment code to include more details on the report. As the name suggests, the reports on sales & operations are basic, and the data history is limited, although it is free. ARA Premium ARA Premium is found under Reports -> Amazon Retail Analytics Premium. It comes at a cost of 30K per year subscription. It is more robust compared to the basic package and it provides a multitude of reports and data. ARA Premium provides access to the following and a few more: Reports on sales & operations Reports on traffic Reports on consumer behavior Data availability Customer reviews Scheduled email reports Real-time sale There are also different metrics available in ARA Premium. For example, In Sales Diagnostics, there is an additional metric called “Ship Revenue”. In ARA Basic, “Ship Cost”, is the only metric available. The other stand-out feature in the Premium package is the Search terms. Here, you get access to Amazon’s top 100 search terms. ARA Premium provides the vendor with a strong understanding of revenue and also provides insights, helping him understand where revenue is generated, what the competition is, what the customer behavior is, and most importantly, it provides ASIN level performance metrics. Simply put, it provides more actionable data and sorting options to help detailed analysis. Buying the Premium package is totally up to the seller and the stage at which he is in his Amazon journey. The Purpose of ARA Reports – How Do We Benefit From Them? By leveraging data from ARA reports, vendors can refine marketing efforts within Amazon and across other channels as well as drive traffic back to Amazon. As a seller, it helps you analyze the following in order to come up with actionable strategies. Traffic & conversion Content & visibility Availability Consumer behavior Returns Price, Lost Buy Box Competition The biggest challenge is analyzing a huge volume of data, interpreting it, and utilizing it, to make the necessary changes in the business model.

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