Holiday shopping at Walmart involves a lot more than crowded aisles, Christmas decorations, and enormous displays of discounted toys. Every year, the retail giant adjusts its sales schedule, introduces seasonal merchandise, and rolls out shopping perks designed to attract customers looking for gifts, groceries, and everything else they need to celebrate. And with Thanksgiving and Christmas approaching, knowing how these changes work can make a big difference when it comes to saving time and money. For 2026, Walmart is stretching its Black Friday promotions across several weeks, giving Walmart+ members early access to certain deals, and expanding its delivery options for shoppers who need last-minute purchases. The retailer is also highlighting thousands of budget-friendly gifts, offering extended holiday returns on qualifying purchases, and continuing its tradition of closing stores on Thanksgiving and Christmas Day.