Online marketplaces give Indian ecommerce sellers access to established shopping audiences, payment systems, and logistics networks. They also offer advertising tools, and seller dashboards without requiring a large store or inventory. Indian ecommerce marketplaces can shorten the path between product creation and customer acquisition, making them useful for startups, D2C brands, manufacturers, wholesalers, artisans, resellers, and established online retailers. Amazon, Flipkart, Meesho, Etsy, and eBay are the leading Indian marketplaces for ecommerce retailers. They are great for handmade goods, and international resale. Marketplace selling can reduce the technical workload involved in launching an ecommerce operation. Sellers can upload catalogs, manage