TodayMatthew Freemantalks about his quarter of a century selling on eBay, living with bipolar, and building FRANK, an AI system designed to give time back to small business sellers: I am Matthew Freeman and for 25 years, eBay has been my anchor. From selling a few items in a one-bedroom council flat to completing over 50,000 transactions, it has been the constant in a life that wasn’t always predictable. For most of my career, I hid a crucial part of my story: I have bipolar disorder. I feared the stigma and the assumptions people might make about my capability to run a business. Yet, while facing hospitalisation and personal setbacks, the predictable rhythm of ecommerce — wake up, check messages, list, sell, pack, repeat—provided the very stability I desperately needed.