The omnichannel network spans the retailer’s national store footprint, its My 7-Eleven loyalty program and its digital channels. It pushes retail media beyond its traditional grocery home and into high-frequency convenience, where suppliers can reach customers in impulse-led moments. Anthony Venuto, General Manager Commercial Services at 7-Eleven Australia, who leads the new business, said the retailer’s reach gave advertisers a strong base to build on. “7-Eleven has millions of weekly customer interactions, the strongest product launch and recruitment offer in the market and a thriving loyalty platform. It is known for products such as the Slurpee and coffee, along with its emerging Foodvenience offer, and is positioned as a discovery destination, particularly for younger Australians.