The network extends retail media into convenience retail, targeting consumers during high-frequency, impulse-led shopping occasions. 7-Eleven said the platform will enable supplier partners to build awareness and consideration while converting customers at the point of purchase. 6 million transactions each week, creating a large potential audience for advertisers seeking to reach consumers during convenience missions. Anthony Venuto, General Manager Commercial Services at 7-Eleven Australia, said the network would build on the retailer’s existing customer and loyalty assets. “7-Eleven has millions of weekly customer interactions, the strongest product launch and recruitment offer in the market and a thriving loyalty platform,” Venuto said.