The study found that 87% of Indian SMBs say AI-powered advertising tools have enabled them to access advertising channels, audiences or formats that previously felt out of reach, including streaming TV and other video formats. Meanwhile, 75% said AI-enabled advertising activity or strategy has supported business growth. The findings also show AI’s growing role in creative development, with 68% of respondents saying AI has enabled them to be more creative with their advertising. Amazon Ads said the share of its advertisers using AI-powered tools in India has grown 77% year over year, while SMBs generated 62% more ad creatives using those tools in Q1 2026 compared with the previous year. Among SMBs interested in TV or streaming TV advertising, 62% said the channel can help them reach new audiences, while 59% said it can increase brand awareness and 48% said it can improve credibility.