The study finds that AI-powered advertising tools are helping SMBs overcome traditional barriers related to cost, complexity and limited resources, while enabling them to access new audiences and advertising formats. According to the study, 87% of Indian SMBs say AI-powered advertising tools have enabled them to access advertising channels, audiences or formats that previously felt out of reach, including high-impact formats such as streaming TV. Meanwhile, 75% say AI-enabled advertising has supported business growth, while 68% say AI has enabled them to be more creative in their advertising through simplified tools. “We are seeing Indian SMBs approach advertising with a confidence we have not seen before. The share of Amazon advertisers using AI-powered tools in India has grown by 77% year over year with SMBs generating 62% more ad creatives with those tools in Q1 2026 over last year.