General Ecommerce
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ABG Teams Up with Luzern eCommerce to Give its Brands Better Access to European Markets

Authentic Brands Group (ABG) just inked a deal that will give its network of brand operators and licensees greater access to scalable marketplace and advertising solutions in Europe . Terms of the. . .
wwd.com
August 20, 2026
6
Arthur Zaczkiewicz
ABG Teams Up with Luzern eCommerce to Give its Brands Better Access to European Markets
WHAT HAPPENED
“Building on the successful growth of Reebok across Europe ’s leading marketplaces, Luzern eCommerce joins ABG’s expanding ecosystem of digital commerce partners to accelerate international marketplace performance,” the companies said in a statement. Over the past year, Luzern eCommerce has worked with Reebok operating partners across key European markets and will now provide ABG’s network of operators and licensees with access to marketplaces and advertising solutions such as Amazon, Zalando, Otto, About You, Allegro, Asos, TikTok Shop and other regional platforms. Reebok is one of 50 brands in ABG’s stable, which also includes Champion, Sports Illustrated, Guess, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers and Ted Baker, among many others. ABG said that as it continues to expand its digital marketplace strategy, Luzern eCommerce joins its growing network of e-commerce partners, “giving operators the flexibility to leverage specialized expertise based on market, channel and business objectives. Luzern eCommerce helps brands optimize performance across major online retail platforms through a multi-marketplace model, offering expertise in strategy, merchandising, inventory and even distribution.
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