Oct 12, 2026 3 min read The Adidas logo is seen at a store in Canberra, Friday, October 9, 2026. Source: AAP Image/Lukas Coch Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark. Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design. White Fox rejected repeated requests to stop selling and promoting clothing bearing the four parallel stripes, its rival claims. He pointed to a picture of a White Fox-endorsed influencer wearing the company’s four-stripe shorts with genuine Adidas shoes as a promotion that would confuse consumers.