Retail Media & Advertising
Amazon

Advertisers in 5 new countries gain Amazon DSP access

Amazon Ads today opened its demand-side buying console to advertisers in Belgium, Poland, Singapore, Egypt and South Africa, allowing self-service buyers and agencies in those five locales to create display,. . .
ppc.land
September 25, 2026
5
Luis Rijo
Advertisers in 5 new countries gain Amazon DSP access
WHAT HAPPENED
s own documents from earlier this year already listed four of these countries as places where the tool worked, and today ve expanded Amazon DSP to five new locales: Belgium, Poland, Singapore, Egypt, and South Africa, s console change from the start of the event. What Amazon says the expansion brings Amazon s audience signals, which it says are built from shopping, streaming and browsing behaviour, s Protection of Personal Information Act and Singapore
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