Australian shoppers can access thousands of deals on global brands as AliExpress launches its biggest shopping event of the second half of 2026, with the 828 Sale running from August 14 to 26. The initiative is aimed at giving Australian consumers access to products that can be difficult to find through traditional retail channels. The launch follows growing international recognition for Brand+, which was recently ranked the fastest-growing brand among Gen Z consumers in the July 2026 Ad Age × The Harris Poll Gen Z Brand Tracking report. AliExpress Australia and New Zealand Marketing and Partnerships Director Kit Yau said consumers were increasingly looking for innovative products and better value. “Consumers today are looking for products that solve real problems and offer something different from what they can easily find locally,” said Yau.