Amazon is adding new shopping features to Prime Video that let viewers find products related to what they are watching through X-Ray and the Amazon Shopping app. The update also introduces Shop the Scene, which uses Amazon Lens to identify products inspired by clothing, home decor and other items visible on screen. The new features expand Shop the Show , which Amazon introduced last year as a second-screen experience. Previously, viewers had to search “shop the show” in the Amazon Shopping app to access products associated with a movie, series or live sporting event. Shopping Comes Directly to X-Ray Amazon is adding a Shop tab to X-Ray, the Prime Video interface that already displays information such as actors, characters, music and trivia.