Amazon Ads First Day Ready The campaign brings together brand sponsors — Gatorade, Michael Kors, SharkNinja — each paired with an influencer ambassador across shoppable video, custom brand experiences, creator content, and a campus block party culminating in a concert presented by Amazon Music. From dorm rooms to storefronts The campaign launched July 1 with custom video spots for each brand, dedicated brand store pages on Amazon. com featuring immersive shopping experiences, Fire TV panoramic experiences, Prime Video placements, and an Amazon Influencers package that leverages premium creator content to amplify brand visibility, awareness, and engagement. On September 5, the campaign moves to campus with a block party at the University of Wisconsin–Madison. Michael Kors: A student Jet Set Lounge featuring a giant inflatable handbag, photo booth, and charm personalization bar.