Same infrastructure, same signals, same measurement. s authenticated graph pitchframed it as a new pitch built mostly on old plumbing. Amazon now cites Amazon Ads today set out DVA+, a campaign flow inside Amazon Ads Agent that builds Display, Video and Audio campaigns in four steps, and said the product is in extended closed beta in the United States. Open beta is expected to begin in late October 2026, with general availability across 35 markets targeted for Q1 2027, according to Amazon. In Short Amazon today showed a new way to set up ads that run on streaming TV, online video, websites and audio: an advertiser picks a goal and some products, checks ads that software has drawn up, sets a budget, and the system then handles targeting, bidding and where the ads appear.