Meta’s Muse, which was introduced earlier in September, is designed to help people carry out common online tasks such as shopping and booking appointments. Shoppers using Muse see a series of pop-ups saying its use violates Amazon’s terms of use. “Agentic third-party applications such as Muse have the same obligations, and we have requested that Meta remove Amazon from the experience. Amazon buildsits own automated shopping tools, but has sought to prevent rivals’ bots from browsing and making purchases from its catalogue. The company in 2025 sued Perplexity AI, saying the widely-used AI startup sought to conceal its shopping agents after Amazon asked Perplexity to remove them.