Marketplace & Seller Ecosystem
Amazon

Amazon blocks the failing FBM offer, not the account, from August 31

Amazon told third-party merchants in a Seller Central announcement posted in late August 2026 that, from August 31, a Fulfilled by Merchant offer breaching performance thresholds would be temporarily switched. . .
ppc.land
September 13, 2026
5
Luis Rijo
Amazon blocks the failing FBM offer, not the account, from August 31
WHAT HAPPENED
re improving how we handle policy violations for your Fulfilled by Merchant (FBM) offers to help protect your selling account, Now only that single listing gets switched off, and the seller gets a warning email naming the metric that failed before it happens. If you sell on Amazon and ship your own orders, a bad week on one product no longer threatens everything else you sell, but that one product is easier to lose. The company describes the prior arrangement in one line: listings failing required metrics put the entire account at risk. Under the revised model, only the affected offer is deactivated, while other active listings and the overall Account Health score are not impacted.
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