Learn More Amazon announced Thursday that select brands using its ad network can now buy advertising inventory inside ChatGPT, connecting one of the world’s largest digital advertising businesses with OpenAI’s rapidly expanding chatbot. Handled as a managed service, the program allows marketers to run text and image promotions beneath organic ChatGPT answers on both cost-per-click and cost-per-thousand-impression bases. “Travel planning is becoming increasingly personalized, and travelers expect experiences that feel relevant,” Katrin Koenig, president of Delta Vacations, said in a statement. For agencies and adtech partners, the pilot provides another route into ChatGPT’s growing advertising business without requiring advertisers to manage campaigns through a separate buying platform. The move represents another expansion of Amazon’s advertising business,which generated nearly $70 billion in revenue last year.