Rules vary by category, so confirm in the official docs before you bet a listing on it. Off-white and gradients fail the automated check Product in frame 85% or more of the image area, fully in frame, in focus Not allowed on the main image Text, logos, watermarks, borders, props, hands, multiple views File JPEG preferred; PNG, TIFF, non-animated GIF accepted; sRGB or CMYK Only themainimage has to be white. Keep the product centred with room on every side Photo count Up to 20 photos and 2 videos per listing File JPG, PNG or GIF; sRGB Etsy has no white-background rule. What bites people is the 4:3 crop: a tall, tightly framed photo loses its top and bottom in search.