If AI agents like Meta ‘s Muse find and buy products, they will replace human browsing and the impact of ads, according to the report. When Amazon blocked Muse from shopping on its site, even as Walmart and Shopify embraced shopping agents, some observers said this could make the retailer vulnerable as more consumers choose to use agents, the report said. Please add us to your preferred sources list so our news, data and interviews show up in your feed. The report highlighted an Oct.7poston X in which Silicon Valley investor Paul Graham wrote: “Amazon banning agents is the first opportunity I’ve seen since Amazon was founded for a startup to create an Amazon competitor. 29) earnings call, saying that few consumers are using agents to shop, the user experience of the agents is not great and Amazon’s own Alexa for Shopping “is going to be the primary shopping agent customers use to shop Amazon,” per the report.