6 and 7 in 2026, and data published by Adobe shows that shoppers spent more than when the event was held on Oct. The two-day sales event, which fell on a Tuesday and Wednesday in both years, saw online shoppers spend $9. Adobe’s data is based on direct transactions online, including more than 1 trillion visits to U. More than 200 of the Top 2000 largest online retailers used Adobe for web analytics in 2025. Adobe sees this activity leading retailers to invest in earlier pre-holiday promotions than they would otherwise hold.