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Amazon starts selling ads inside ChatGPT to its own advertisers

Every previous filing on ChatGPT advertising in this newsletter dealt with OpenAI selling its own space: the self-serve manager, the country expansions, the bidding defaults. What changed on September 10 is. . .
ppc.land
September 11, 2026
5
Luis Rijo
Amazon starts selling ads inside ChatGPT to its own advertisers
WHAT HAPPENED
looks like the spam bots they have been fighting for years. increasingly powerful tools in their arsenal to find and engage customers. s Advantage+ is on track for $75bn in 2026, up from $60bn in 2025. Tinuiti s Friday roundup surfaced the companion figure: 45% of advertisers name Every previous filing on ChatGPT advertising in this newsletter dealt with OpenAI selling its own space: the self-serve manager, the country expansions, the bidding defaults.
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