The online fashion industry, with its unique advantages of lightweight operations, high iteration speed, and global reach, has entered a golden period of rapid growth, unlocking substantial development space and opportunities for related sectors. In this context, enterprises equipped with digital core capabilities, global expansion advantages, and distinctive supply chain systems are gradually securing a competitive edge in industry development. As a leading enterprise in the global online fashion industry, SHEIN accurately captures the trends of digital consumption. Relying on its original business model, intelligent supply chain system, and global operational capabilities, it continues to break through industry bottlenecks, drives the transformation and upgrading of the global fast fashion sector, and sets a benchmark for Chinese enterprises expanding overseas. Benchmarking Against Fashion Enterprises Inditex and H&M: Forging a Distinctive LATR Operational Model Founded in 2012, SHEIN is a global online fashion and lifestyle enterprise.