General Ecommerce
General

Auditing Drip Campaigns and Workflows for eCommerce

Somewhere in your PushEngage account is a cart-recovery drip that’s been sending for eight months. It still shows “active. ” Nobody has touched it since the person who built it moved teams in the spring. Its. . .
wasi0013.com
August 12, 2026
5
@nirvana_guha
Auditing Drip Campaigns and Workflows for eCommerce
WHAT HAPPENED
Somewhere in your PushEngage account is a cart-recovery drip that’s been sending for eight months. Its click rate has been sliding for weeks — not falling off a cliff, just quietly losing a point or two every month — and because nobody opens that tab of the dashboard anymore, nobody has noticed. Your automations are failing quietly, and the dashboard won’t tell youSomewhere else is a workflow you built for a win-back sequence. But a batch of subscribers entered it in June, never advanced past the second step, and are still sitting there — neither converting nor exiting, just stuck, invisible unless you go looking for them. This is what auditing drip campaigns and workflows actually means for a retention team: not a redesign project, not a rebuild, just catching the automations that are running badly before the slow leak turns into a real one.
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