Marketplace & Seller Ecosystem
Amazon

Binge watching and binge shopping come together: Amazon lets Prime viewers buy what characters wear and use, or the next closest thing

Amazon’s newest feature for Prime Video is trying to make real life more like TV by letting you immediately buy what your favorite actors are wearing—or something similar. The company on Thursdayannounceda. . .
fortune.com
September 11, 2026
7
Marco Quiroz-Gutierrez
Binge watching and binge shopping come together: Amazon lets Prime viewers buy what characters wear and use, or the next closest thing
WHAT HAPPENED
Amazon’s newest feature for Prime Video is trying to make real life more like TV by letting you immediately buy what your favorite actors are wearing—or something similar. The company on Thursdayannounceda new feature called Shop the Scene that will let users shop for products featured in a show or movie. With minimal interruption to the viewing experience, users can pull up items on the Amazon Shopping app inspired by what’s being shown in the scene they’re watching at the moment. Amazon said Thursday that the Shop the Scene feature is now available on more than 600 Prime Video titles through the Amazon Shopping app for users in the U. The broader Shop the Show experience, which Amazonintroducedlast year to let users browse products related to shows on Prime, like bobbleheads or LEGO sets, is also expanding to more than 8,000 titles, from 1,300 previously.
Continue reading from the original publisher for the complete report and source context.
READ ORIGINAL STORY