Retailer rolls out 149 displays across 23 UK stores, with an early campaign said to have lifted units sold per store by 13 per cent Broadsign’s CMS and Ad Server are being used to manage content and advertising across 149 displays in 23 Cotswold Outdoor Group stores, with integrator IUF providing deployment and ongoing support. The network includes till, shelf, totem, large-format and front-of-store displays. It is designed to allow Cotswold Outdoor to centrally manage content, monitor network health and monetise its growing estate of in-store screens. Through Broadsign’s omnichannel integration, the deployment connects with Cotswold Outdoor Group’s Zitcha retail media platform. This is designed to let brands and agencies extend campaigns running across the retailer’s online and offsite channels into its physical stores.