Straight answer: Yes, you can run email marketing directly through Shopify using its built-in Shopify Email app, and for a lot of small stores it’s enough to start with. It handles broadcasts, basic segmentation, abandoned cart nudges and simple automations without another monthly bill, but it has real ceilings on personalisation, deliverability control and advanced automation that will eventually push serious stores toward a dedicated platform. What Shopify Email includes Shopify Email is built into every Shopify plan, from the $5 Starter tier right up to the $399 Advanced plan. You open it from your Shopify admin under “Marketing,” pick a template, drag in your products, and send. Shopify pulls your product images, prices and descriptions straight from your store, which saves the fiddly copy-paste work you’d do in a separate tool.