The acquisition expands CTC’s capabilities in social commerce by integrating TBAR’s creator network and TikTok Shop expertise into its existing data-driven marketing and financial planning platform. Its client portfolio includes Grüns, Vita Coco, Ridge, and HexClad, among other consumer brands. The acquisition will enable CTC to offer its clients a more integrated approach to TikTok Shop, combining creator partnerships, storefront management, affiliate marketing, and performance advertising with the agency’s existing growth strategies. CTC serves direct-to-consumer brands generating seven- and eight-figure revenues, providing services designed to help businesses scale while maintaining a focus on profitability and measurable financial performance. Its platform combines proprietary data tools, financial planning, paid customer acquisition, creative strategy, customer retention, and performance marketing.