During the holiday season, retailers’ online traffic numbers skyrocket, but so does their competition. With standard site navigation, Black Friday and Cyber Week shoppers must click through product pages to find what they’re looking for. If they can’t easily find it, shoppers abandon their carts and visit other sites. However, modern artificial intelligence commerce agents act as always-available sales associates, stepping in where there’s friction to turn hesitation into a completed transaction, increasing conversions during the high-stakes holiday season. They Ask Retailers still optimize for yesterday’s search behavior, but the way consumers search is evolving.