Mar 30, 2024•7 min If you’ve ever tried refilling your kitchen salt shaker without using a funnel, you know how fruitless it can be. Sure, some of your audience may reach the target destination—a sale—but most won’t. Unlike with that silicone funnel in your drawer, however, every person that enters won’t reach the bottom. When your ecommerce sales funnel is optimized,enoughof your salty leads will reach the sales shaker and bolster your brand to tasty profitability. It takes online shoppers from “I’ve never heard of this brand before” to “I love this brand forever.