Someone needs to find the products, pack them correctly, choose a shipping service, create the label, and make sure tracking gets back to the customer. As an eCommerce business adds products, sales channels, warehouses, suppliers, and shipping carriers, fulfillment becomes a much bigger operation. A strong process helps orders move from purchase to delivery without forcing teams to constantly double-check inventory, hunt down order information, or jump between disconnected systems. eCommerce order fulfillment is the process of getting an online order from the point of purchase to the customer. It includes confirming inventory, deciding where the order should be fulfilled, picking and packing the products, choosing a shipping service, creating the label, sending tracking information, and getting the package into the carrier network.