WHAT HAPPENED
Mobile is extending digital commerce into stores as consumers use phones to research products, compare prices and check payment acceptance. 10 went through eCommerce, extending a gradual but persistent redirection of retail spending toward digital channels. As the data show, eCommerce is gaining share because online sales are expanding faster than retail overall. The second-quarter figures continue a longer pattern in which more retail dollars are being steered online even as stores remain the destination for the large majority of consumer spending. The Census numbers also provide a useful complement to what PYMNTS Intelligence has been finding at the level of individual shoppers: Digital commerce is no longer confined to a consumer sitting at a computer and placing an online order.
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