Temu said the appointment will support the business in strengthening its approach to compliance withthe UK’s extended producer responsibility (EPR) frameworks. Clarity, which lists Primark parent company Associated British Foods, tea brand PG Tips, and fashion and homeware retailer Matalan as clients, will support Temu with relevant registration, data reporting and compliance processes relating to applicable UK EPR regulations. As we often report onGreen Retail World, no retailer is sustainable per se – each leaving an environmental footprint due to the nature of business. Temu is often criticised by ‘green’ campaigners for its significant use of air freight to deliver low-priced goods directly from Chinese manufacturers to consumers around the world. Type “sustainability” or “environment” into Temu’s UK customer support search facility and no answers are returned, although the company does run a tree-planting programme withTrees for the Future, which it said is primarily funded by users who donate by clicking ‘Donate to Trees for the Future’ at checkout.