An article from The e-commerce marketplace saw active buyers in Q3 grow for the first time in two years and is utilizing AI to improve product recommendations. Etsy is aiming to implement AI use across the business without alienating shoppers and sellers who care deeply about human creativity. “We believe AI will fundamentally change how people discover and shop, and we are leaning into that change,” Etsy CEO Kruti Patel Goyal said on a call with analysts Wednesday. “For Etsy, the opportunity is to use this technology to help buyers discover items that feel uniquely right for them, and to help our sellers reach more customers and grow their businesses. Etsylast week rolled out new rulesabout how sellers can utilize AI within product listings in an effort to prevent AI-generated creations from overwhelming the marketplace.