BY-SA Cograng , replicated with AI for humor’s sake For the world’s largest online e-commerce market for handicrafts, the impact of AI generated media was always going to loom large. That’s why Etsy has taken definite steps to protect the almost 6 million artisan-entrepreneurs it hosts with new regulations against AI-generated content. “Our marketplace only works when buyers and sellers trust each other,” Etsy Vice President of Customer Operations James Ossman wrote ina blog post. “Sellers need clear guidance and confidence that their creativity and craftsmanship will be represented fairly; buyers need to understand what they’re buying and the human involvement behind it. We know we have work to do to uphold this standard on Etsy.” New AI-use policies include an obligation for at least one unaltered, authentic photo of the product that isn’t generated or modified by AI tools.